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Hi, I’m Tanisha Castellino, a data‑driven Social Media Strategist who loves turning creator workflows into engaging, scalable campaigns. I partner with brands and creators to test hooks, refine formats, and deliver short‑form content that drives meaningful engagement. With an MS in Social Media and Mobile Marketing from Pace University and hands‑on experience across health tech, campus life, and consumer brands, I translate audience insights into campaigns with measurable results and repeatable processes.…Hi, I’m Tanisha Castellino, a data‑driven Social Media Strategist who loves turning creator workflows into engaging, scalable campaigns. I partner with brands and creators to test hooks, refine formats, and deliver short‑form content that drives meaningful engagement. With an MS in Social Media and Mobile Marketing from Pace University and hands‑on experience across health tech, campus life, and consumer brands, I translate audience insights into campaigns with measurable results and repeatable processes.

Tanisha Castellino

Social Media Manager, Content Creator, Digital Marketer, +2

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Hi, I’m Tanisha Castellino, a data‑driven Social Media Strategist who loves turning creator workflows into engaging, scalable campaigns. I partner with brands and creators to test hooks, refine formats, and deliver short‑form content that drives meaningful engagement. With an MS in Social Media and Mobile Marketing from Pace University and hands‑on experience across health tech, campus life, and consumer brands, I translate audience insights into campaigns with measurable results and repeatable processes.…Hi, I’m Tanisha Castellino, a data‑driven Social Media Strategist who loves turning creator workflows into engaging, scalable campaigns. I partner with brands and creators to test hooks, refine formats, and deliver short‑form content that drives meaningful engagement. With an MS in Social Media and Mobile Marketing from Pace University and hands‑on experience across health tech, campus life, and consumer brands, I translate audience insights into campaigns with measurable results and repeatable processes.

Available to hire

Hi, I’m Tanisha Castellino, a data‑driven Social Media Strategist who loves turning creator workflows into engaging, scalable campaigns. I partner with brands and creators to test hooks, refine formats, and deliver short‑form content that drives meaningful engagement.

With an MS in Social Media and Mobile Marketing from Pace University and hands‑on experience across health tech, campus life, and consumer brands, I translate audience insights into campaigns with measurable results and repeatable processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Intern at NIU Health Tech INC

September 1, 2025 - Present

Managed TikTok, Instagram & Facebook content; produced trend-led short-form videos driving 4.78% engagement. Simulated creator workflows by testing hooks, formats & editing styles; surfaced UGC to strengthen creator-style storytelling. Ran Meta ads with creative A/B tests, achieving 1.75% CTR and documenting insights for iteration. Identified friction points in content creation flow and provided recommendations to improve usability.

Social Media Manager at PISA(Campus Organization)

June 1, 2025 - Present

Built weekly content calendars using audience insights; sustained 1.8% engagement and 25K+ organic views. Created culturally relevant, reactive content tied to campus moments & trending formats. Led community engagement (comments, DMs, polls) and delivered weekly performance insights. Tested new platform features and documented performance differences.

Digital Marketing Manager at SocioSquares LLP

September 1, 2023 - May 1, 2024

Managed digital strategy for 15+ clients across entertainment, lifestyle & consumer categories; increased engagement 20%. Analyzed cross‑platform behavior to optimize creator workflows, hooks & cadence. Conducted SEO/content audits across 8+ sites, driving 15% organic traffic lift. Improved email segmentation, achieving 125% higher open rates.

Senior Account Executive at WiseApe LLP

October 1, 2021 - September 1, 2023

Led reporting for 10+ FMCG, beauty & apparel brands; insights drove 42% improvement in social presence. Identified high‑performing UGC and integrated it into brand content to boost authenticity & engagement.

Digital Marketing Intern at Reprographics NZ

March 1, 2020 - October 1, 2020

Scripted, filmed & edited 50+ social posts/videos, simulating creator‑style production workflows. Improved email segmentation, achieving 90%+ open rates.

Cluster Manager and Influencer at Proctor & Gamble

January 1, 2019 - July 1, 2019

Tracked affiliate performance across 13-member team; insights informed content & messaging.