Hi, I’m Tannu Rathi, a marketing professional with over seven years of experience in social media management, Google Ads, Meta Ads, and content marketing. I hold an MBA in Digital Marketing from Amity University and have earned a Digital Marketing Certificate from NIHT as well as a Social Media and Google Analytics Certificate from Digital Vidya. I also bring around three years of experience in content writing for both B2C and B2B clients. I thrive on building data-driven campaigns, crafting compelling content, and collaborating across teams to drive measurable results. I enjoy turning ideas into strategic plans and optimizing campaigns for growth and impact.

TannuRathi

Hi, I’m Tannu Rathi, a marketing professional with over seven years of experience in social media management, Google Ads, Meta Ads, and content marketing. I hold an MBA in Digital Marketing from Amity University and have earned a Digital Marketing Certificate from NIHT as well as a Social Media and Google Analytics Certificate from Digital Vidya. I also bring around three years of experience in content writing for both B2C and B2B clients. I thrive on building data-driven campaigns, crafting compelling content, and collaborating across teams to drive measurable results. I enjoy turning ideas into strategic plans and optimizing campaigns for growth and impact.

Available to hire

Hi, I’m Tannu Rathi, a marketing professional with over seven years of experience in social media management, Google Ads, Meta Ads, and content marketing. I hold an MBA in Digital Marketing from Amity University and have earned a Digital Marketing Certificate from NIHT as well as a Social Media and Google Analytics Certificate from Digital Vidya. I also bring around three years of experience in content writing for both B2C and B2B clients.

I thrive on building data-driven campaigns, crafting compelling content, and collaborating across teams to drive measurable results. I enjoy turning ideas into strategic plans and optimizing campaigns for growth and impact.

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Experience Level

Intermediate
Intermediate
Intermediate

Work Experience

Project Manager at GET YOU AT
December 1, 2017 - Present
Managed website, digital marketing, and design clients; sourced leads via Freelancer & Networking platforms. Developed strategies, tracked performance, and prepared MIS reports (GA4). Managed Google Ads and Social Media planning and campaigns to generate leads and conversions. Utilized lookalike audiences, retargeting, and interest-based targeting to maximize ad reach and engagement. Implemented and optimized Google Tag Manager, conversion tracking, and UTM parameters for precise attribution. Generated 8,000 new and qualified leads for a Rakhi manufacturer with recurring client visibility over 5 years and ~7,000 leads for a Real Estate client in 7 months. Supported e-commerce setup for a FMCG brand and drafted research reports for PMS client.
Assistant Manager at Online Tutoring
July 1, 2016 - November 1, 2017
Provided assignment help to students abroad (US/UK) on management, finance, accounts, history, English, anthropology, sociology. Managed a team of 20 content writers, handled clients, and conducted training for new joinees; performed administrative duties.
Content Writer at Holistic Learning
January 1, 2015 - June 1, 2016
Provided assignment help to students abroad (US/UK/Australia). Topics included finance, accounts, managerial accounting, and microeconomics.
Articleship Trainee at RADS & Co.
August 1, 2010 - August 1, 2013
Conducted statutory, internal, risk-based, and tax audits across manufacturing, service, and trading sectors. Managed direct & indirect tax compliance, including income tax filings, assessments, service tax, VAT, and TDS. Handled accounting finalization, ROC filings, MOUs, deeds, and XBRL compliance as per regulatory standards.

Education

Bachelor of Commerce (Hons) at Shri Shikshayatan College, Kolkata
January 11, 2030 - January 1, 2011
Higher Secondary at Modern High School for Girls
January 11, 2030 - January 1, 2008
Secondary at St. Agnes’ Convent School
January 11, 2030 - January 1, 2006

Qualifications

Online MBA in Digital Marketing
January 11, 2030 - March 16, 2026
Digital Marketing Certificate
January 11, 2030 - March 16, 2026
Social Media Certificate
January 11, 2030 - March 16, 2026
Google Analytics Certificate
January 11, 2030 - March 16, 2026
CPT
December 1, 2008 - March 16, 2026
IPCC (Group 1)
November 1, 2009 - March 16, 2026
IPCC (Group 2)
May 1, 2010 - March 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet