Available to hire
I’m Elif Tanriverdi, a Digital Marketing Specialist with a background in English Translation and Interpretation from Istanbul Yeni Yuzyil University. Over the past years, I’ve created and translated social media content for brands in healthcare, crypto, and real estate, and I’m currently driving digital strategies at a software company. I enjoy turning data into actionable campaigns and delivering measurable results across social, web, and paid channels.
I am highly motivated, self-directed, and thrive in both independent tasks and collaborative team settings. I mentor junior teammates, conduct market research, and design campaigns that strengthen brand credibility, engagement, and ROI. I’m fluent in Turkish and English, with ongoing passion for learning and applying best practices in digital marketing and content strategy.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Turkish
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Digital Marketing Specialist at 51Talk
September 1, 2024 - PresentLed cross-channel digital marketing programs, boosting Instagram followers by 1800% in seven months, increasing customer acquisition by 100%, and improving site performance and SEO. Streamlined checkout flow, enhanced user engagement through UGC campaigns, and achieved high ad ROI across Meta Ads and Google Ads; reduced CPA by 60% via targeted audience segmentation and bid optimization.
Digital Marketing Specialist at 51Talk, China
September 1, 2024 - PresentSocial Media & Growth: Built and grew the Instagram account from scratch to 64K followers (Sept 2024 – Feb 2026); primarily organic content and community management with paid ads and influencer collaborations (~40%). Increased engagement and brand consistency with daily content planning. Digital Marketing & Acquisition: Increased customer acquisition by 100% through targeted digital marketing campaigns; planned and executed campaigns across paid and organic channels; improved brand credibility through engagement-focused initiatives. Performance Marketing: Generated 590+ website registrations through optimized Meta Ads campaigns; achieved a low CPA of $2–$3 on core campaigns (avg CPA: $3.47). Delivered strong ROI via better targeting, creatives, and budgeting; used Google Analytics and Google Tag Manager for conversion tracking and performance optimization. Website & Conversion Optimization: Improved website performance, SEO, and user experience; optimized checkout and payment flows
Digital Marketing Specialist at TGS Interactive
January 1, 2022 - May 1, 2025Mentor and train junior team members; manage billing and payment processes and receipts. Conduct promotional discussions with key brands, retailers, and payment providers. Monitor NPS for customer support and satisfaction, driving long-term business growth. Develop and execute advertising campaigns on Facebook Business Manager and Google Ads; utilize Google Analytics, Merchant Center, and Google Tag Manager. Conduct in-depth market and customer research and analyze website traffic metrics. Evaluate digital marketing initiatives’ performance, optimize campaigns based on ROI, conversion rates, and other metrics.
Translator at Chest and Lung Surgeon
September 1, 2020 - January 1, 2022Localized web pages; managed Turkish-English social media content; ensured accurate product listings with proper categorization and ranking.
Content Creator at Eksit
September 1, 2020 - January 1, 2022Produced all social media content and provided consultancy on social media design; supported the business with content-focused marketing ideas and structured content solutions.
Editor and Content Producer at Kripto Bloğu
September 1, 2020 - January 1, 2022Managed social media and website content, provided consulting input for content strategy, and ensured content publication across Turkish-English channels for crypto-focused clients.
Content Creator at Agency Güçlü
September 1, 2020 - January 1, 2022Led operations for the service portfolio, enhanced tool training for business users, gathered requirements for new services, and automated processes to reduce throughput time and human error. Served as a business consultant on new functionality designs and produced Turkish-English social media content for medical and real estate clients; coordinated content planning and publication.
Translator at Chester and Lung Surgeon
September 1, 2020 - January 1, 2022Web page localization; Turkish–English social media content management; oversee product pages and ensure accurate display of product information.
Translator at Scars of Honor
September 1, 2020 - January 1, 2022Social media content management; web page localization for Chest and Lung Surgeon; translation and content adaptation for Turkish–English audiences.
Editor, Content Creator at Kripto Blogu
September 1, 2020 - January 1, 2022Social media content management; English–Turkish content production for clients in medical and real estate sectors; localization and publishing across client websites and social media platforms.
Editor, Content Creator at Güçlü
September 1, 2020 - January 31, 2022Lead and consult the operations team in the service portfolio. Maintain and improve tooling training for business users; gather requirements for new services and system development. Improve and automate services to reduce throughput time and human error. Play a consulting role in new functionality designs and attend demo sessions to provide a business perspective. Social media production in Turkish–English for clients in medical and real estate sectors affiliated with the agency. Gather input from customers, help them where needed, and place input into marketing systems. Communicate with clients to plan, create, edit, and publish source content. Coordinate structured projects/tasks, manage own time and reporting, update high-quality web content, and suggest improvements to written content. Resolve customer complaints by identifying problems and following up with solutions. Build relationships with clients and team members; work in a multidisciplinary team.
Freelance Interpreter at Translation Office, İstanbul
February 1, 2019 - June 1, 2020Interpreting for translation projects; supported bilingual communications and project delivery.
Freelance Interpreter at Translation Office, Istanbul
February 1, 2019 - June 1, 2020Freelance interpretation; volunteer work building language skills and professional experience.
Editor and Content Producer at Translation Minus One, İstanbul
January 1, 2018 - PresentEditor and content producer; volunteer-based role supporting content strategy and production.
Cashier at rustic Inn Cafe, Minnesota, USA
June 1, 2017 - October 31, 2017Cashier duties; customer service and daily cash handling.
Receptionist at Grand Superior Lodge, Minnesota, USA
June 1, 2017 - October 31, 2017Receptionist duties; guest services and front-desk operations.
English Teacher at American Life, İstanbul
November 1, 2015 - April 1, 2017Taught English language to students; supported classroom activities and material development.
English Teacher at American Life, Istanbul
November 1, 2015 - April 1, 2017Teaching English as a foreign language; plan and deliver lessons and assess student progress.
Trainee Accountant at Arı İletişim, İstanbul
August 1, 2013 - November 1, 2013Accounting trainee role supporting financial tasks and learning processes.
Trainee Accountant at Arı İletişim, Istanbul
August 1, 2013 - November 1, 2013Trainee accountant; support in basic accounting tasks and financial record-keeping.
Education
Bachelor's degree in English Translation and Interpretation at İstanbul Yeni Yüzyıl University
September 1, 2016 - June 1, 2020Pedagogical Formation at İstanbul University
September 1, 2019 - May 1, 2020Public Relations and Advertising at Anadolu University
September 1, 2019 - May 1, 2020Public Relations and Advertising at Anadolu University
September 1, 2019 - July 1, 2026Pedagogical Formation at İstanbul University
September 1, 2019 - May 1, 2020Fundamentals of Digital Marketing at Google Digital Garage
January 11, 2030 - July 1, 2026Get started using Google Analytics at Google Digital Garage
January 11, 2030 - July 1, 2026Manage GA4 Data, and Learn to Read Reports at Google Digital Garage
January 11, 2030 - July 1, 2026Google Analytics Certification at Google Digital Garage
May 1, 2020 - May 1, 2020McKinsey Forward Program at McKinsey Academy
March 1, 2024 - March 1, 2024The Complete Digital Marketing Course at Udemy
April 1, 2020 - April 1, 2020Translation and Interpretation at İstanbul Yeni Yüzyıl University
October 1, 2015 - June 1, 2020Qualifications
Fundamentals of Digital Marketing - Google Digital Garage
May 1, 2020 - April 27, 2026Google Analytics Certification
May 1, 2020 - April 27, 2026The Complete Digital Marketing Course - Udemy
April 1, 2020 - April 27, 2026McKinsey Forward Program
March 1, 2024 - April 27, 2026Google Analytics Certification
May 1, 2020 - May 1, 2020McKinsey Forward Program
March 1, 2024 - March 1, 2024Industry Experience
Healthcare, Real Estate & Construction, Media & Entertainment, Software & Internet, Education, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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