Tanvi Kapoor
I’m Tanvi Kapoor, a Brand & Marketing Leader based in Mumbai, India.
About
I’m Tanvi Kapoor, a Brand & Marketing Leader based in Mumbai, India. I bring 12+ years of experience driving integrated marketing, brand positioning, and consumer engagement across FMCG, retail, financial services, beauty, and real estate. I’ve led 360-degree campaigns across ATL, digital, retail, and influencer ecosystems, partnering with senior leadership to define brand strategy and annual marketing roadmaps.
I thrive in cross-functional teams and love turning insights into growth. My focus is on delivering measurable business impact through thoughtful brand architecture, compelling storytelling, and shopper-centric activations that elevate brands and engage diverse audiences.
- 12 years' experience
- Joined March 2026
Industry experience
- Consumer Goods
- Retail
- Financial Services
- Real Estate & Construction
- Media & Entertainment
Work experience· 6 roles
Lead integrated brand strategy and marketing campaigns across consumer, retail, financial services, and real estate portfolios. Deliver 360° campaigns spanning ATL, digital, retail, and influencer ecosystems while managing budgets and cross-functional teams. Partner with senior stakeholders to define brand positioning, marketing roadmaps, and business growth initiatives.
Developed strategic partnerships with brands and agencies to execute influencer-led campaigns. Negotiated celebrity collaborations aligned with brand objectives and campaign goals. Managed end-to-end campaign coordination across internal teams and external partners.
Led integrated campaigns across retail, print, digital, and experiential platforms for consumer brands. Managed product launches including POSM, influencer collaborations, and retail activations. Maintained strong client relationships through strategic planning and consistent campaign execution.
Education
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