Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Tanvi Kapoor, a Brand & Marketing Leader based in Mumbai, India. I bring 12+ years of experience driving integrated marketing, brand positioning, and consumer engagement across FMCG, retail, financial services, beauty, and real estate. I’ve led 360-degree campaigns across ATL, digital, retail, and influencer ecosystems, partnering with senior leadership to define brand strategy and annual marketing roadmaps. I thrive in cross-functional teams and love turning insights into growth. My focus is on delivering measurable business impact through thoughtful brand architecture, compelling storytelling, and shopper-centric activations that elevate brands and engage diverse audiences.…I’m Tanvi Kapoor, a Brand & Marketing Leader based in Mumbai, India. I bring 12+ years of experience driving integrated marketing, brand positioning, and consumer engagement across FMCG, retail, financial services, beauty, and real estate. I’ve led 360-degree campaigns across ATL, digital, retail, and influencer ecosystems, partnering with senior leadership to define brand strategy and annual marketing roadmaps. I thrive in cross-functional teams and love turning insights into growth. My focus is on delivering measurable business impact through thoughtful brand architecture, compelling storytelling, and shopper-centric activations that elevate brands and engage diverse audiences.

Tanvi Kapoor

Brand Strategist, Marketing Strategist, Creative Director, +2





I’m Tanvi Kapoor, a Brand & Marketing Leader based in Mumbai, India. I bring 12+ years of experience driving integrated marketing, brand positioning, and consumer engagement across FMCG, retail, financial services, beauty, and real estate. I’ve led 360-degree campaigns across ATL, digital, retail, and influencer ecosystems, partnering with senior leadership to define brand strategy and annual marketing roadmaps. I thrive in cross-functional teams and love turning insights into growth. My focus is on delivering measurable business impact through thoughtful brand architecture, compelling storytelling, and shopper-centric activations that elevate brands and engage diverse audiences.…I’m Tanvi Kapoor, a Brand & Marketing Leader based in Mumbai, India. I bring 12+ years of experience driving integrated marketing, brand positioning, and consumer engagement across FMCG, retail, financial services, beauty, and real estate. I’ve led 360-degree campaigns across ATL, digital, retail, and influencer ecosystems, partnering with senior leadership to define brand strategy and annual marketing roadmaps. I thrive in cross-functional teams and love turning insights into growth. My focus is on delivering measurable business impact through thoughtful brand architecture, compelling storytelling, and shopper-centric activations that elevate brands and engage diverse audiences.

Available to hire

I’m Tanvi Kapoor, a Brand & Marketing Leader based in Mumbai, India. I bring 12+ years of experience driving integrated marketing, brand positioning, and consumer engagement across FMCG, retail, financial services, beauty, and real estate. I’ve led 360-degree campaigns across ATL, digital, retail, and influencer ecosystems, partnering with senior leadership to define brand strategy and annual marketing roadmaps.

I thrive in cross-functional teams and love turning insights into growth. My focus is on delivering measurable business impact through thoughtful brand architecture, compelling storytelling, and shopper-centric activations that elevate brands and engage diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Account Director at MADISON WORLD

September 1, 2021 - Present

Lead integrated brand strategy and marketing campaigns across consumer, retail, financial services, and real estate portfolios. Deliver 360° campaigns spanning ATL, digital, retail, and influencer ecosystems while managing budgets and cross-functional teams. Partner with senior stakeholders to define brand positioning, marketing roadmaps, and business growth initiatives.

Senior Manager, Enterprise Brand Sales at WYSH – Celebrity Engagement Platform

April 1, 2021 - September 1, 2021

Developed strategic partnerships with brands and agencies to execute influencer-led campaigns. Negotiated celebrity collaborations aligned with brand objectives and campaign goals. Managed end-to-end campaign coordination across internal teams and external partners.

Account Supervisor at CONTRACT ADVERTISING

June 1, 2019 - February 1, 2021

Led integrated campaigns across retail, print, digital, and experiential platforms for consumer brands. Managed product launches including POSM, influencer collaborations, and retail activations. Maintained strong client relationships through strategic planning and consistent campaign execution.

Brand Services Manager at LINENGAGE – MullenLowe Lintas Group

March 1, 2018 - April 1, 2019

Managed national brand mandates across FMCG, consumer goods, and development sector clients. Collaborated with strategy, creative, and media teams to deliver integrated marketing campaigns. Identified opportunities for brand growth and supported new business initiatives.

Senior Client Servicing Executive at BLANKSLATE COMMUNICATION & DESIGNWORKS

February 1, 2014 - February 1, 2018

Managed retail marketing and activation campaigns for leading FMCG and lifestyle brands. Led in-store activations, experiential campaigns, and POSM initiatives to enhance retail visibility. Oversaw vendor management, budgeting, and end-to-end campaign execution.

Management Trainee at BOTTOMLINE MEDIA PVT LTD

November 1, 2013 - February 1, 2014

Supported brand marketing initiatives and celebrity partnerships for production houses. Coordinated brand integrations and assisted in campaign execution.