Copywriter / Content Strategist at Tan Th at Copy

Developed and executed a comprehensive content strategy leveraging SEO techniques to increase website traffic and improve visibility across multiple platforms. Cultivated relationships with key influencers and industry platforms to increase product reviews and social media mentions, strengthening brand credibility and consumer trust. Analyzed engagement metrics and optimized content delivery to raise audience interaction rates and contributed to an increase in conversion rates for online sales. Collaborated with design and marketing teams to create cohesive product narratives, crafted marketing and PR copy in English and Chinese, and localized/transcreated materials to ensure cultural relevance while maintaining original message tone.

Content Specialist at GL.i Net Hong Kong

Collaborated with design and marketing teams to create cohesive product narratives, improving campaign effectiveness and brand storytelling. Crafted marketing and PR copy in both English and Chinese to reach diverse audiences and boost engagement across multiple platforms. Translated and localized marketing materials to maintain cultural relevance and accuracy while preserving the original message tone. Conducted market research to support theme development and copy strategies aligned with consumer trends and preferences.

Copywriter at Siu Siu Style Company Limited

Created copy for campaigns in English and Mandarin/Cantonese language markets. Conducted market research to inform theme development and copy strategies aligned with consumer trends and preferences.