Tara Bianco
Self-employed freelance marketing manager and social media consultant with 8+ years of experience creating and executing digital marketing strategies across retail, food & beverage, and e-commerce.
About
Self-employed freelance marketing manager and social media consultant with 8+ years of experience creating and executing digital marketing strategies across retail, food & beverage, and e-commerce. Manage influencer relationships (20+ micro and macro influencers), craft brand-specific content calendars and messaging, and support ongoing client growth through optimized audience engagement and digital presence improvements.
Focused on measurable outcomes—improving brand visibility, driving organic reach, and increasing customer loyalty—while handling content creation, community management, campaign strategy (SEO/PPC/email), and cross-platform consistency to improve engagement and follower growth.
- 10 years' experience
- Joined July 2026
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Software & Internet
- Other
More experts in Austin, United States
Work experience
Create and execute digital marketing strategies for clients across industries including retail, food & beverage, and e-commerce. Manage influencer relationships for product promotions, securing partnerships with 20+ micro and macro influencers to increase brand visibility. Craft content calendars and platform-specific strategies aligned to each client’s brand voice, improving engagement consistency and follower growth across multiple social platforms. Develop and maintain brand partnerships and collaborations to drive organic reach and strengthen customer loyalty. Provide ongoing client support with customized marketing plans and optimize digital presence through targeted audience engagement. Deliver measurable results by managing campaigns spanning SEO, PPC, email marketing, content strategy, and community engagement while coordinating projects and collaborating with teams when needed.
Built and managed social media accounts on Instagram, Facebook, LinkedIn, TikTok, driving follower growth for multiple brands. Implemented community management tactics to increase engagement and customer retention. Led content creation including visuals, copy, and video production for social platforms, improving brand consistency across channels.
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