Product Designer at SafetyCulture

Led end-to-end product design within SafetyCulture’s Analytics domain (dashboards and reporting used by 75K+ organizations). Modernised how customers create, visualise, and act on safety and compliance data, working closely with product and engineering from legacy workflows to AI-assisted analytics discovery and validation. Key contributions included designing an AI text-to-chart experience to address the main friction point in analytics chart creation and defining success metrics around chart completion and adoption signals. Also contributed to early AI investigation by validating real-world usage and customer appetite for AI surfaced insights.

Brand Designer at SafetyCulture

Owned and evolved the SafetyCulture brand across internal and external touchpoints, partnering with marketing, product, and communications. Led end-to-end brand refresh work including logo refresh (2022) and updates across colour, typography, graphics, photography, and brand vision. Managed internal collateral refreshes (presentations, graphics, supporting materials) and coordinated ongoing collaboration between marketing and product teams.

Senior Graphic Designer at Hopper Media

Led creative design across Shopper’s internal and external brand communications, including digital advertising, social media, EDMs, DOOH, presentations, event collateral, and client-facing campaign assets. Supported launch and campaign activity, including website takeovers, internal documents and stationery, and creative work that contributed to sales outcomes through elevated, animated assets.