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I’m an executive Product & AI Transformation leader with 27 years of experience building and scaling high-impact B2B SaaS platforms. I set board-level product strategy, align roadmaps to P&L, and drive measurable AI transformation across organizations—from defining the AI roadmap to deploying AI in production. My background spans M&A integration, enterprise AI strategy, and hands-on delivery of ML/LLM and Generative AI use cases with measurable ROI. I’ve led large product, tech, data, and operations teams across MENA and Europe, modernized AI and automation capabilities (including n8n and API integrations), and improved key operational metrics like time-to-market, conversion, and operational load.…I’m an executive Product & AI Transformation leader with 27 years of experience building and scaling high-impact B2B SaaS platforms. I set board-level product strategy, align roadmaps to P&L, and drive measurable AI transformation across organizations—from defining the AI roadmap to deploying AI in production. My background spans M&A integration, enterprise AI strategy, and hands-on delivery of ML/LLM and Generative AI use cases with measurable ROI. I’ve led large product, tech, data, and operations teams across MENA and Europe, modernized AI and automation capabilities (including n8n and API integrations), and improved key operational metrics like time-to-market, conversion, and operational load.

Tarek Nachnouchi

Product Marketer, Production Manager, Project Manager, +6

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I’m an executive Product & AI Transformation leader with 27 years of experience building and scaling high-impact B2B SaaS platforms. I set board-level product strategy, align roadmaps to P&L, and drive measurable AI transformation across organizations—from defining the AI roadmap to deploying AI in production. My background spans M&A integration, enterprise AI strategy, and hands-on delivery of ML/LLM and Generative AI use cases with measurable ROI. I’ve led large product, tech, data, and operations teams across MENA and Europe, modernized AI and automation capabilities (including n8n and API integrations), and improved key operational metrics like time-to-market, conversion, and operational load.…I’m an executive Product & AI Transformation leader with 27 years of experience building and scaling high-impact B2B SaaS platforms. I set board-level product strategy, align roadmaps to P&L, and drive measurable AI transformation across organizations—from defining the AI roadmap to deploying AI in production. My background spans M&A integration, enterprise AI strategy, and hands-on delivery of ML/LLM and Generative AI use cases with measurable ROI. I’ve led large product, tech, data, and operations teams across MENA and Europe, modernized AI and automation capabilities (including n8n and API integrations), and improved key operational metrics like time-to-market, conversion, and operational load.

Available to hire

I’m an executive Product & AI Transformation leader with 27 years of experience building and scaling high-impact B2B SaaS platforms. I set board-level product strategy, align roadmaps to P&L, and drive measurable AI transformation across organizations—from defining the AI roadmap to deploying AI in production.

My background spans M&A integration, enterprise AI strategy, and hands-on delivery of ML/LLM and Generative AI use cases with measurable ROI. I’ve led large product, tech, data, and operations teams across MENA and Europe, modernized AI and automation capabilities (including n8n and API integrations), and improved key operational metrics like time-to-market, conversion, and operational load.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Italian

Fluent

Arabic

Fluent

Work Experience

Chief Product Officer - Digital Transformation at ArabyAds

October 1, 2024 - October 1, 2024

Led strategic direction and execution of digital product roadmaps; drove company-wide transformation (CRM, ERP, BI dashboards). Conceived Boostiny (SaaS affiliate platform), acquired in 2020, integrated post-acquisition and rebuilt. Developed a multi-product suite (affiliate, retail media, CTV, native advertising) with a unified roadmap across 5 countries and a cross-functional org of 50+ people. Implemented ML-driven rules improving campaign conversions by 15%. Executive Committee member; contributed to a 30M USD Pre-Series B fundraising effort in 2022. Optimized operations by closing underperforming offices and reallocating resources.

Executive Product & AI Transformation Lead at AITransformation & SaaS B2B

January 1, 2024 - January 1, 2025

Led R&D restructuring and AI transformation of a B2B SaaS CRM platform serving 1,300 dealerships and 8,000 active users. Managed 30+ engineers and PMs. Delivered an AI audit, built a quantified AI roadmap, deployed automation using n8n to reduce manual operational load by 40%, and accelerated engineering delivery by integrating AI assistants for code and QA, improving time-to-market by 25%. Designed AI lead generation and predictive segmentation modules, redesigned data architecture unifying OEM and dealer data, and established foundations for predictive segmentation and an NLP chatbot. Drove adoption through training, internal AI champions, and change management.

CEO & Founder at Boostiny

July 1, 2020 - July 1, 2020

Founded and launched a nano-influencer marketing SaaS platform. Led business plan, market research and financial projections to secure funding; shipped MVP (web + mobile) validated by strong user feedback and rapid adoption; forged strategic partnerships expanding network and reach.

Chief Digital Officer (CDO) at Medianet

December 31, 2019 - December 31, 2019

Led digital strategy and transformation for Tier-1 corporate clients (banking, retail, telecom). Defined and executed digital strategies including SEO/SEA, social media, and marketing automation; managed projects integrating predictive analytics to optimize multi-channel advertising performance.

Leader SaaS MENAs

January 1, 2019 - January 1, 2024

Member of the Executive Committee. Led product strategy and AI transformation for a SaaS group achieving $100M+ ARR across five MENA countries. Structured a product portfolio that drove revenue growth from $70M to $100M+ ARR. Defined and executed group AI strategy spanning machine learning, recommendation engines, and media operations automation. Contributed to a successful $30M Series B raise. Led post-acquisition integration (Boostingly), rebuilt the tech stack, and aligned product teams. Launched five interconnected SaaS platforms (Affiliation, Mobile, Retail Media, CTV, AI Influencer) and led 50+ people across five countries including product, tech, data, and ops.

CEO Tunisia at Jumia Group

December 31, 2018 - December 31, 2018

Led operations for Tunisia’s leading e-commerce marketplace, part of Africa’s first unicorn. Built growth marketing strategies, expanded product catalog, and managed cross-functional teams to increase buyer engagement.

Leader Data-Driven Digital Transformation Strategy

January 1, 2018 - January 1, 2019

Directed cross-functional teams for marketing operations automation and multi-channel predictive analytics for enterprise clients across banking, retail, and telecom.

Leader

January 1, 2018 - January 1, 2020

Built, scaled, and exited a SaaS affiliation and influencer marketing platform with 30,000 users (acquired via acqui-hire by ArabiaAds, confidential terms). Owned product vision, value proposition, roadmap, and go-to-market in an emerging market, and managed full P&L ownership including a strategic pivot during COVID to preserve cash and asset value. Received recognition including Top 3 African startups (2019), Riyadh 1st prize, Alibabæ Founders Fellowship, and Top 40 worldwide.

Deputy Managing Director at Digital Access FZLLE

March 31, 2017 - March 31, 2017

Founded two startups focusing on programmatic advertising and SaaS media buying in MENA. Built proprietary RTB exchange, implemented data-driven segmentation improving ROI, expanded network 40% and doubled advertiser adoption within 18 months; led cross-functional teams across Tunis and Dubai.

Full P&L Leader at 1ere Licorne Africaine

January 1, 2017 - January 1, 2018

Led the leading marketplace in Tunisia within Africa’s first unicorn. Scaled marketplace operations (logistics, commercial, marketing) and expanded the catalog and buyer engagement aggressively.

Co-founder

January 1, 2015 - January 1, 2017

Co-founded two programmatic advertising and SaaS media buying startups in the MENA region. Designed and launched a proprietary Ad Exchange platform using Real-Time Bidding, enabling data-driven audience segmentation. Expanded the network by 40% and doubled advertiser adoption within 18 months.

Ad Network & Product Director at ikoo (Jabbar Internet Group)

September 30, 2014 - September 30, 2014

Led product roadmap for programmatic advertising platforms (DSP/SSP/DMP). Managed Agile teams, introduced ML for audience scoring and segmentation, and built analytics frameworks to drive data-driven decision-making and expand partnerships.

Search Marketing Director - Dubai at Yahoo! Inc.

March 31, 2009 - March 31, 2009

Launched and led Yahoo! Search Marketing in the MENA region, establishing the market’s first search platform and managing regional operations with cross-functional collaboration.

Built SaaS Advertising Business & Platforms at Jabbar

January 1, 2009 - January 1, 2014

Built Jabbar’s SaaS advertising business and platforms from scratch alongside the CEO. Adopted machine learning early for audience scoring and behavioral segmentation across MENA. Launched the region’s first SaaS sponsored links platform and first affiliate network; pioneered real-time bidding and programmatic advertising in the MENA region.

Senior Product Manager at Yahoo! (Paris)

January 31, 2008 - January 31, 2008

Product management for Yahoo! marketplace products across Southern Europe (France, UK, Italy); defined product roadmap, coordinated cross-functional efforts, supporting sales and partnerships.

Lead Product Manager at Yahoo!

January 1, 2003 - January 1, 2009

Led Yahoo! Search marketing for MENA and acted as product manager for marketplace products across Southern Europe (France, UK, Italy). Integrated new marketplace products, and managed international distribution deals and partnerships.