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Product and scaling leader. Driving SaaS B2B, AdTech and CRM products from concept to scale. I excel at building and scaling revenue-generating digital platforms, structuring cross-functional teams, and shipping innovative solutions in high-growth environments across Europe, MENA, and Africa. Over the years, I’ve led multi-country teams, built a multi-product suite (affiliate, retail media, CTV, native advertising, influencer marketplaces), and played a pivotal role in fundraising and strategic partnerships. I blend product strategy with operational excellence to fuel growth, digital transformation, and international expansion.…Product and scaling leader. Driving SaaS B2B, AdTech and CRM products from concept to scale. I excel at building and scaling revenue-generating digital platforms, structuring cross-functional teams, and shipping innovative solutions in high-growth environments across Europe, MENA, and Africa. Over the years, I’ve led multi-country teams, built a multi-product suite (affiliate, retail media, CTV, native advertising, influencer marketplaces), and played a pivotal role in fundraising and strategic partnerships. I blend product strategy with operational excellence to fuel growth, digital transformation, and international expansion.

Tarek Nachnouchi

Product Marketer, Production Manager, Project Manager, +1

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Product and scaling leader. Driving SaaS B2B, AdTech and CRM products from concept to scale. I excel at building and scaling revenue-generating digital platforms, structuring cross-functional teams, and shipping innovative solutions in high-growth environments across Europe, MENA, and Africa. Over the years, I’ve led multi-country teams, built a multi-product suite (affiliate, retail media, CTV, native advertising, influencer marketplaces), and played a pivotal role in fundraising and strategic partnerships. I blend product strategy with operational excellence to fuel growth, digital transformation, and international expansion.…Product and scaling leader. Driving SaaS B2B, AdTech and CRM products from concept to scale. I excel at building and scaling revenue-generating digital platforms, structuring cross-functional teams, and shipping innovative solutions in high-growth environments across Europe, MENA, and Africa. Over the years, I’ve led multi-country teams, built a multi-product suite (affiliate, retail media, CTV, native advertising, influencer marketplaces), and played a pivotal role in fundraising and strategic partnerships. I blend product strategy with operational excellence to fuel growth, digital transformation, and international expansion.

Available to hire

Product and scaling leader. Driving SaaS B2B, AdTech and CRM products from concept to scale. I excel at building and scaling revenue-generating digital platforms, structuring cross-functional teams, and shipping innovative solutions in high-growth environments across Europe, MENA, and Africa.

Over the years, I’ve led multi-country teams, built a multi-product suite (affiliate, retail media, CTV, native advertising, influencer marketplaces), and played a pivotal role in fundraising and strategic partnerships. I blend product strategy with operational excellence to fuel growth, digital transformation, and international expansion.

Skills

Experience Level

CRM

Expert

SEO

Expert

Language

French

Fluent

English

Fluent

Italian

Fluent

Arabic

Fluent

Work Experience

Chief Product Officer - Digital Transformation at ArabyAds

October 1, 2024 - October 1, 2024

Led strategic direction and execution of digital product roadmaps; drove company-wide transformation (CRM, ERP, BI dashboards). Conceived Boostiny (SaaS affiliate platform), acquired in 2020, integrated post-acquisition and rebuilt. Developed a multi-product suite (affiliate, retail media, CTV, native advertising) with a unified roadmap across 5 countries and a cross-functional org of 50+ people. Implemented ML-driven rules improving campaign conversions by 15%. Executive Committee member; contributed to a 30M USD Pre-Series B fundraising effort in 2022. Optimized operations by closing underperforming offices and reallocating resources.

CEO & Founder at Boostiny

July 1, 2020 - July 1, 2020

Founded and launched a nano-influencer marketing SaaS platform. Led business plan, market research and financial projections to secure funding; shipped MVP (web + mobile) validated by strong user feedback and rapid adoption; forged strategic partnerships expanding network and reach.

Chief Digital Officer (CDO) at Medianet

December 31, 2019 - December 31, 2019

Led digital strategy and transformation for Tier-1 corporate clients (banking, retail, telecom). Defined and executed digital strategies including SEO/SEA, social media, and marketing automation; managed projects integrating predictive analytics to optimize multi-channel advertising performance.

CEO Tunisia at Jumia Group

December 31, 2018 - December 31, 2018

Led operations for Tunisia’s leading e-commerce marketplace, part of Africa’s first unicorn. Built growth marketing strategies, expanded product catalog, and managed cross-functional teams to increase buyer engagement.

Deputy Managing Director at Digital Access FZLLE

March 31, 2017 - March 31, 2017

Founded two startups focusing on programmatic advertising and SaaS media buying in MENA. Built proprietary RTB exchange, implemented data-driven segmentation improving ROI, expanded network 40% and doubled advertiser adoption within 18 months; led cross-functional teams across Tunis and Dubai.

Ad Network & Product Director at ikoo (Jabbar Internet Group)

September 30, 2014 - September 30, 2014

Led product roadmap for programmatic advertising platforms (DSP/SSP/DMP). Managed Agile teams, introduced ML for audience scoring and segmentation, and built analytics frameworks to drive data-driven decision-making and expand partnerships.

Senior Product Manager at Yahoo! (Paris)

January 31, 2008 - January 31, 2008

Product management for Yahoo! marketplace products across Southern Europe (France, UK, Italy); defined product roadmap, coordinated cross-functional efforts, supporting sales and partnerships.

Search Marketing Director - Dubai at Yahoo! Inc.

March 31, 2009 - March 31, 2009

Launched and led Yahoo! Search Marketing in the MENA region, establishing the market’s first search platform and managing regional operations with cross-functional collaboration.