Available to hire
Digital marketing specialist with 6+ years of experience executing integrated campaigns, producing commercial content, and
supporting lead generation across digital, social, email, and web channels. Experience spans campaign execution, AEM and CMS
publishing, SEO-focused content, agency coordination, and performance reporting across Payments, Life Sciences, HVAC, and media.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Arabic
Fluent
Greek, Modern
Intermediate
Work Experience
Marketing and Communications (Marcom) Specialist Commercial Fire ( Consultant ) at Carrier
February 1, 2025 - July 22, 2025Planned and implemented strategic social media approaches including content creation, scheduling, and analytics. Designed visuals for social media, websites, and marketing materials. Collaborated with teams to align marketing strategies with brand goals. Maintained web content to ensure brand consistency. Developed and executed communication campaigns to drive engagement and brand awareness. Drafted and reviewed content ensuring consistent brand messaging. Tracked and analyzed campaign performance and adjusted strategies based on insights. Worked cross-departmentally to ensure cohesive messaging.
Marketing Communications Senior Specialist at Outpayce from Amadeus
May 1, 2024 - July 22, 2025Managed digital and social media, coordinating with external agencies for platforms and website content. Planned and implemented strategic social media content and scheduling. Supported market research, press activities, and tailored marketing campaigns to support sales. Conducted sales trainings through the Payments Academy. Managed lead generation campaigns across channels with Salesforce for tracking. Handled website updates via Adobe Experience Manager and used Eloqua for email marketing automation to reduce costs and agency reliance.
Digital Channel Specialist at Agilent Technologies
January 1, 2023 - July 22, 2025Identified key accounts for online channels across the EMEAI region. Presented new eCommerce capabilities and implemented marketing automation tactics using Pardot, Marketo, Adobe Premier Pro, Photoshop, and InDesign. Managed digital conversions resulting in 100 million in digital sales. Collaborated with sales, district managers, customer success, logistics, and traffic teams. Provided sales rep education and training modules.
Digital Marketer, Content Creator/Writer, & Director of Product Marketing at Azcendo Global
March 1, 2021 - July 22, 2025Collaborated with top brands to develop a comprehensive database of 1000 products. Managed website structure and tasks across departments. Directed communication, planning, and execution across teams. Created marketing and business plans covering operational, financial, data analysis, and executive summaries. Developed content for social media aligned with brand voice and social strategies. Used InDesign for product line visual modifications. Crafted persuasive copywriting for multiple marketing channels.
Sales Development Representative at RecordHold
June 1, 2018 - July 22, 2025Oversaw prospecting activities from outreach to lead qualification. Managed lead generation budgets and optimized outreach for tech solutions in information management. Coordinated CRM updates and ensured communication with decision-makers. Collaborated with Account Executives to set meetings, hand over qualified leads, and align sales goals. Developed product line positioning, messaging, and differentiation.
Marketing and Communications (Marcom) Specialist Commercial Fire (Consultant) at Carrier
February 1, 2025 - July 22, 2025Planned and implemented strategic social media management including content creation, scheduling, and analytics. Designed visual content for social media, websites, and marketing materials. Collaborated with teams to align marketing strategies with brand goals. Updated and maintained web content to ensure brand consistency. Developed, executed, and measured communication campaigns to boost engagement and brand awareness. Drafted and reviewed content to ensure consistent brand messaging. Tracked and analyzed campaign performance, adjusting strategies accordingly. Worked closely with product, sales, and other departments for cohesive messaging.
Marketing Communications Senior Specialist at Outpayce from Amadeus
May 1, 2024 - July 22, 2025Managed digital and social media, coordinating with three external agencies for social media platforms and website content. Planned and executed strategic social media campaigns including content creation and scheduling. Supported market research, press activities, and tailored marketing campaigns to aid sales and product adoption. Supported sales training for Sales Managers and Account Coordinators. Created and managed lead generation campaigns across channels. Managed Salesforce for campaign tracking. Used Adobe Experience Manager for efficient website updates and Eloqua for email marketing automation, reducing reliance on external agencies.
Digital Channel Specialist at Agilent Technologies
January 1, 2023 - July 22, 2025Identified key accounts for online channels across the EMEAI region. Presented new eCommerce capabilities and implemented marketing automation tactics using Pardot, Marketo, Adobe Premiere Pro, Photoshop, and InDesign. Managed digital conversions for Asia and EMEAI regions, supervising project pipelines. Collaborated with sales, district managers, customer success, logistics, and traffic departments. Provided sales rep education and training modules. Resulted in digital sales of 100 million.
Digital Marketer, Content Creator/Writer, & Director of Product Marketing at Azcendo Global
March 1, 2021 - July 22, 2025Collaborated with brands to develop a comprehensive product database of 1000 items. Managed website structure and oversight. Directed departmental communication, planning, and execution. Created comprehensive marketing and business plans covering operations, finance, and data analysis. Generated social media content aligned with brand voice and strategy. Utilized InDesign for product line visual updates. Produced copywriting for promotional materials across websites, blogs, social media, and brochures.
Sales Development Representative at RecordHold
June 1, 2018 - July 22, 2025Oversaw prospecting activities to ensure efficient workflows from initial contact to lead qualification. Managed lead generation budgets and resources for technological solutions in information management. Coordinated CRM updates to maintain communication with decision-makers. Collaborated with account executives to schedule meetings and aligned sales goals and strategies. Developed product line positioning, messaging, and differentiation.
Marketing and Communications (Marcom) Specialist Commercial Fire (Consultant) at Carrier
February 1, 2025 - July 22, 2025Planned and implemented a strategic approach to social media, including content creation, scheduling, and analytics. Designed visuals for social media, website, and other marketing materials. Collaborated with teams to align marketing strategies with overall brand goals. Updated and maintained web content to ensure brand consistency and accurate information. Developed, executed, and measured communication campaigns to drive engagement and brand awareness. Drafted and reviewed content for various platforms ensuring consistent brand messaging. Tracked and analyzed campaign performance and adjusted strategies based on insights. Worked closely with product, sales, and other departments to ensure cohesive messaging.
Marketing Communications Senior Specialist at Outpayce from Amadeus
May 1, 2024 - July 22, 2025Managed digital and social media platforms coordinating with three external agencies and maintaining website content. Planned and implemented strategic social media approach, including content creation and scheduling. Supported market research and press activities, and executed tailored marketing campaigns to aid sales and product adoption. Supported sales trainings and created, managed, and deployed lead generation campaigns via different channels. Managed Salesforce tracking for campaign effectiveness and utilized Adobe Experience Manager for website updates. Used Eloqua email marketing automation to reduce costs and increase autonomy.
Digital Channel Specialist at Agilent Technologies
January 1, 2023 - July 22, 2025Identified key accounts for all online channels at Agilent and presented new eCommerce capabilities. Provided marketing automation tactics using tools such as Pardot, Marketo, Adobe Premiere Pro, Photoshop, and InDesign. Managed digital conversions across EMEAI region with a project management pipeline for Asia/EMEAI regions, providing solutions for digital conversions resulting in 100 million in digital sales. Collaborated with sales, district managers, and other departments. Created sales rep Q&A and education/training modules.
Digital Marketer, Content Creator/Writer, & Director of Product Marketing at Azcendo Global
March 1, 2021 - July 22, 2025Collaborated with brands to develop a comprehensive product database and managed website structure and operations. Led departmental communication, planning, and execution. Created marketing and business plans including operational, financial, and data analysis. Created social media content aligned with brand voice and strategy. Used InDesign for product line visual modifications. Wrote persuasive and promotional materials for various platforms.
Sales Development Representative at RecordHold
June 1, 2018 - July 22, 2025Oversaw prospecting activities and workflows from outreach to lead qualification. Managed budgets and resources for lead generation. Coordinated lead management processes including CRM updates. Collaborated with account executives to align sales goals and strategies. Developed product-level positioning, messaging, and differentiation.
Senior Marketing Communications Specialist at Amadeus
May 1, 2024 - October 13, 2025Plan and implement marketing communications strategies including social media, content creation, scheduling; coordinate with external agencies; monitor and optimize campaign performance; SEO edits and CMS management; optimize headlines and captions.
Social Media Manager at Carrier
February 1, 2025 - October 13, 2025Social media planning and management; content creation, scheduling; collaboration with three external agencies to manage social media platforms and website content; align with product/marketing teams.
Digital Channel Specialist at Agilent Technologies
January 1, 2023 - October 13, 2025Identified key accounts, digital channels across online platforms; introduced new e-commerce capabilities; implemented Pardot, Marketo, Adobe tools for marketing automation; managed digital conversions; project pipeline for Asia/EMEA; digital solutions for regions.
Digital Marketer / Content Creator / Product Marketing
March 1, 2021 - October 13, 2025Collaborated with brands to build a 1,000-product data base; website management and site structure; task assignment; created marketing and business plan including operations, financials, data analysis, executive summary; created content for social media, blogs, and brochures; increased reach.
Sales Development Representative at Record Holder
June 1, 2018 - October 13, 2025Delivered the latest technology advancements in information management services; oversaw prospecting activities and lead qualification; managed lead generation budgets and resources; optimized outreach workflows; collaborated with sales and other departments to align messaging.
European Correspondent at Europe Weekly News
May 1, 2025 - PresentProduced features, local news pieces, and lifestyle copy for an English-language regional title aimed at expatriates and tourists; commissioned and filed features from Spain and across Europe; formatted stories in CMS, added captions and alt text, optimized headlines and subheads for SEO; coordinated with editors on fact checks and image rights; monitored article performance and applied SEO edits based on analytics.
Senior Specialist Marketing Communications at Outpayce (Amadeus)
April 1, 2023 - May 1, 2024Delivered end-to-end travel payments experiences by planning and executing marketing communications for Outpayce. Produced features, local news pieces, and lifestyle copy for English-language regional editions. Commissioned and filed features, and on-the-ground reports from Spain and across Europe; added captions and alt text; optimized headlines and subheads for search. Coordinated with editors on fact checks and image rights. Monitored article performance and applied basic SEO edits. Collaborated with cross-functional teams to ensure cohesive messaging.
Marketing & Communications Specialist at Carrier
June 1, 2024 - February 1, 2025Social media management: planned and implemented a strategic approach to social media, including content creation, scheduling, and analytics. Created marketing content and business plans, optimizing the brand voice across platforms. Worked with sales and other departments to drive lead generation and CRM updates.
Digital Channel Specialist at Agilent Technologies
June 1, 2021 - January 1, 2023An American life sciences company providing instruments, software, and consumables for the lab. Identified key accounts (Data Mining) for all online channels. Implemented new eCommerce capabilities and marketing automation tactics. Managed digital conversions and project pipelines for Asia/EMEA regions. Result: contributing to a significant increase in digital sales; collaborated with sales and customer success operations; coordinated CRM updates.
Digital Marketer, Content Creator/Writer & Product Marketing at Azcendo
February 1, 2019 - March 1, 2021End-to-end e-commerce platforms selling appliances & electronics; collaborated with Sv an, Toshiba, Asus, and Wonder to develop a comprehensive data base comprising 1,000 products. Responsible for website management and structure; assigned tasks to departments; oversaw communications, planning, and execution. Created marketing and business plans, including operational, financial, data analysis, and executive summaries. Created social media content aligned with brand voice and strategy. Used InDesign to modify and change the look and appeal of product lines.
Sales Development Representative at Record Hold
June 1, 2015 - June 1, 2018Delivered the latest technological advances in information management services for the new era of digitization. Oversaw prospecting activities, ensuring efficient workflows from initial outreach to lead qualification. Managed lead generation budgets and resources to optimize outreach for cutting-edge technological solutions in information management services. Coordinated lead management processes, including CRM updates, to ensure efficient communication with key decision-makers. Collaborated with account executives to set meetings, hand over qualified leads, and align on sales goals and strategies. Responsible for developing positioning, messaging, and differentiation at the product line level.
Sales Development Representative at Amadeus
June 1, 2015 - June 1, 2018Delivers the latest technological advancements in information management services for the new era of digitization. Oversees prospecting activities, ensuring efficient workflows from initial outreach to lead qualification. Manages lead generation budgets and resources to optimize outreach for cutting-edge technological solutions in information management services. Coordinates lead management processes, including CRM updates, to ensure efficient communication with key decision-makers. Collaborated with Account Executives to set meeting schedules, hand over qualified leads, and align on sales goals and strategies. Responsible for developing positioning, messaging, and differentiation at the product line level.
Digital Marketer at Azcendo
February 1, 2019 - March 1, 2021Digital Marketer, Content Creator/Writer, and Product Marketing responsibilities for an e-commerce platform selling appliances and electronics; collaborated with SVAN, Toshiba, Asus, and Wonders to develop a data base of 1,000 products. Responsible for website management and structure; assigned tasks to departments and monitored and designed workflows. Managed departments in terms of communication, planning, and execution. Created a marketing and business plan with operational, financial, data analysis, and executive summary. Created content for social media accounts following the brand voice and social strategy.
Senior Marketing Communications Specialist at Amadeus
April 1, 2023 - May 31, 2024Outpayce from Amadeus: Plan and implement a strategic approach to social media, including content creation, scheduling, and analytics. Visual content creation for social media, website, and other marketing materials. Strategic coordination with teams to align marketing strategies with brand goals. Campaign planning and execution; content development; analytics and reporting; stakeholder collaboration. Content development: drafting and reviewing content for various platforms.
Marketing Communications Specialist at Carrier
June 1, 2024 - February 28, 2025Social Media Management: Strategic approach to social media, including content creation, scheduling, and analytics. Visual content creation: design visuals for social media, website, and marketing materials. Strategic coordination: collaborate with teams to align marketing strategies with brand goals. Web maintenance: update and maintain web content. Campaign planning and execution: develop, execute, and measure communication campaigns to drive engagement and brand awareness. Content development: draft and review content for various platforms. Analytics and reporting: track and analyze performance of campaigns to adjust strategies. Stakeholder collaboration: work with product, sales, and other departments.
Producer at European Weekly News
May 1, 2025 - PresentProduced features and lifestyle content for an English-language regional title aimed at expatriates and tourists. Commissioned and filed features and on-the-ground reports from Spain and across Europe. Published and formatted stories in CMS, added captions and alt text; optimized headlines and subheads for search. Coordinated with editors on fact checks, corrections, and image rights. Monitored article performance and applied SEO edits.
Digital Content Writer & CMS Publisher at Europe Weekly News
May 1, 2025 - PresentProduce and publish 15+ articles per week, managing CMS workflow, metadata, internal linking, alt text, and SEO tagging. Use analytics insights to refine headline structure, keyword targeting, and content format to support organic visibility.
Digital Channel Specialist at Agile Technologies
June 1, 2021 - January 1, 2023Supported a €100M digital sales program across EMEA through campaign coordination, targeted support, and conversion-focused digital initiatives. Identified and prioritized high-value accounts using data mining to support campaign focus and channel targeting. Managed regional campaign project pipelines across Asia and EMEA, aligning stakeholders, timelines, and deliverables across concurrent workstreams. Optimized campaign performance through content and CTA changes that helped improve CTR from 7% to 14% and increased early clicks through by 35%. Improved engagement through subject-line personalization, contributing to a 10% uplift in open rates and an 18% increase in demo sign-ups.
Digital Marketer & Product Marketing at Azcendo
February 1, 2019 - March 1, 2021Managed CMS content operations and website structure for brands including Svan and Toshiba. Maintained product databases to improve digital product visibility and accessibility. Supported digital content and social media execution across brand channels.
Education
Institution/Place of Education at Geneva Business School
January 11, 2030 - July 22, 2025 at Geneva Business School
January 11, 2030 - July 22, 2025 at Geneva Business School
January 11, 2030 - July 22, 2025BBA in Business Administration / Digital Marketing at Geneva Business School
September 1, 2018 - January 1, 2020BBA in Business Administration / Digital Marketing at Geneva Business School
September 1, 2018 - January 1, 2020Bachelor of Business Administration at Geneva Business School
September 1, 2018 - January 1, 2020BBA in Business Administration / Digital Marketing at Geneva Business School
September 1, 2018 - January 1, 2020Qualifications
AWS Certified Cloud Practitioner
July 1, 2022 - July 1, 2025Meta Certified Digital Marketing Associate
November 1, 2022 - November 1, 2024Meta Certified Creative Strategy Professional
July 1, 2022 - July 1, 2023Fundamentals of Digital Marketing (Google Digital Garage)
September 1, 2022 - September 1, 2024Google Analytics Individual Qualification
September 1, 2022 - September 1, 2023SEMrush SEO toolkit
September 1, 2022 - September 1, 2023Hootsuite- Platform Fundamentals
October 1, 2022 - October 1, 2024Email Marketing- Hubspot Academy
September 1, 2022 - October 1, 2024AWS Certified Cloud Practitioner
July 1, 2022 - July 1, 2025Meta Certified Digital Marketing Associate
November 1, 2022 - November 1, 2024Meta Certified Creative Strategy Professional
July 1, 2022 - July 1, 2023Fundamentals of Digital Marketing (Google Digital Garage)
September 1, 2022 - September 1, 2024Google Analytics Individual Qualification
September 1, 2022 - September 1, 2023Google Ads Measurement Certification
January 11, 2030 - July 22, 2025Google Ads Display Certification
January 11, 2030 - July 22, 2025Google Ads Search Certification
January 11, 2030 - July 22, 2025Google Ads Video Certification
January 11, 2030 - July 22, 2025SEMrush SEO Toolkit
September 1, 2022 - September 1, 2023Advanced Content Marketing - SEMrush
January 11, 2030 - July 22, 2025Content Marketing & SEO Fundamentals - SEMrush
January 11, 2030 - July 22, 2025Hootsuite - Platform Fundamentals
October 1, 2022 - October 1, 2024Hootsuite - Social Marketing
January 11, 2030 - July 22, 2025Inbound Marketing - Hubspot Academy
January 11, 2030 - July 22, 2025Email Marketing - Hubspot Academy
September 1, 2022 - October 1, 2024AWS Certified Cloud Practitioner
July 1, 2022 - July 1, 2025Meta Certified Digital Marketing Associate
November 1, 2022 - November 1, 2024Meta Certified Creative Strategy Professional
July 1, 2022 - July 1, 2023Fundamentals of Digital Marketing (Google Digital Garage)
September 1, 2022 - September 1, 2024Google Analytics Individual Qualification
September 1, 2022 - September 1, 2023SEMrush SEO toolkit
September 1, 2022 - September 1, 2023Hootsuite- Platform Fundamentals
October 1, 2022 - October 1, 2024Email Marketing- Hubspot Academy
September 1, 2022 - October 1, 2024AWS Certified Cloud Practitioner
July 1, 2022 - July 1, 2025Meta Certified Digital Marketing Associate
November 1, 2022 - November 1, 2024Meta Certified Creative Strategy Professional
July 1, 2022 - July 1, 2023Foundations of Digital Marketing
September 1, 2022 - September 1, 2024Google Analytics Individual Qualification
September 1, 2022 - September 1, 2023Google Ads - Measurement Certification
September 1, 2022 - September 1, 2023SEMrush SEO Toolkit
September 1, 2022 - September 1, 2023Hootsuite Platform Fundamentals
October 1, 2022 - October 1, 2024AWS Certified Cloud Practitioner
July 1, 2022 - July 1, 2025Meta Certified Digital Marketing Associate
November 1, 2022 - November 1, 2024Meta Certified Creative Strategy Professional
July 1, 2022 - July 1, 2023Foundations of Digital Marketing
September 1, 2022 - September 1, 2024Google Analytics Individual Qualification
September 1, 2022 - September 1, 2023Google Ads – Measurement Certification
September 1, 2022 - September 1, 2023SEMrush SEO Toolkit
September 1, 2022 - September 1, 2023Hootsuite Platform Fundamentals
October 1, 2022 - October 1, 2024Hootsuite Social Marketing
October 1, 2022 - December 1, 2024HubSpot Academy Email Marketing
September 1, 2022 - October 1, 2024AWS Certified Cloud Practitioner
July 1, 2022 - July 1, 2025Meta Certified Digital Marketing Associate
November 1, 2022 - November 1, 2024Meta Certified Creative Strategy Professional
July 1, 2022 - July 1, 2023Foundations of Digital Marketing
September 1, 2022 - September 1, 2024Google Analytics Individual Qualification
September 1, 2022 - September 1, 2023Google Ads - Measurement Certification
September 1, 2022 - September 1, 2023SEMrush SEO Toolkit
September 1, 2022 - September 1, 2023Hootsuite Platform Fundamentals
October 1, 2022 - October 1, 2024Hootsuite - Social Media Marketing
September 1, 2022 - September 1, 2024Hootsuite Platform Fundamentals
October 1, 2022 - April 15, 2026AWS Certified Cloud Practitioner
July 1, 2022 - April 15, 2026Meta Certified Digital Marketing Associate
November 1, 2022 - April 15, 2026Google Analytics Individual Qualification
September 1, 2022 - April 15, 2026Meta Certified Creative Strategy Professional
July 1, 2022 - April 15, 2026Google Ads - Measurement Certification
January 11, 2030 - April 15, 2026Hootsuite - Social Marketing Certification
January 11, 2030 - April 15, 2026Email Marketing - HubSpot Academy
January 11, 2030 - April 15, 2026Industry Experience
Software & Internet, Life Sciences, Travel & Hospitality, Retail, Consumer Goods, Professional Services, Media & Entertainment, Education, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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