Fractional CMO. 15 years of marketing leadership. Available now for part-time and project engagements.
I specialise in helping founders and leadership teams clarify their positioning, sharpen their messaging, and build the commercial infrastructure to grow. I work on a fractional and part-time basis, giving businesses senior marketing capability without a full-time hire.
My background spans marketing research agencies, energy, FMCG, financial services, and high-growth digital businesses. I’ve built marketing functions from the ground up, developed unified brand and messaging strategies, designed sales funnels and customer lifecycle programmes, and led teams of up to 17 across global markets.
I’m particularly effective at translating a business’s mission into messaging that resonates with a specific audience, whether that’s HR departments, B2B buyers, or individual consumers, and building the commercial infrastructure to turn that into consistent revenue.
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