Fractional CMO. 15 years of marketing leadership. Available now for part-time and project engagements. I specialise in helping founders and leadership teams clarify their positioning, sharpen their messaging, and build the commercial infrastructure to grow. I work on a fractional and part-time basis, giving businesses senior marketing capability without a full-time hire. My background spans marketing research agencies, energy, FMCG, financial services, and high-growth digital businesses. I've built marketing functions from the ground up, developed unified brand and messaging strategies, designed sales funnels and customer lifecycle programmes, and led teams of up to 17 across global markets. I'm particularly effective at translating a business's mission into messaging that resonates with a specific audience, whether that's HR departments, B2B buyers, or individual consumers, and building the commercial infrastructure to turn that into consistent revenue.

Fractional CMO. 15 years of marketing leadership. Available now for part-time and project engagements. I specialise in helping founders and leadership teams clarify their positioning, sharpen their messaging, and build the commercial infrastructure to grow. I work on a fractional and part-time basis, giving businesses senior marketing capability without a full-time hire. My background spans marketing research agencies, energy, FMCG, financial services, and high-growth digital businesses. I've built marketing functions from the ground up, developed unified brand and messaging strategies, designed sales funnels and customer lifecycle programmes, and led teams of up to 17 across global markets. I'm particularly effective at translating a business's mission into messaging that resonates with a specific audience, whether that's HR departments, B2B buyers, or individual consumers, and building the commercial infrastructure to turn that into consistent revenue.

Available to hire

Fractional CMO. 15 years of marketing leadership. Available now for part-time and project engagements.

I specialise in helping founders and leadership teams clarify their positioning, sharpen their messaging, and build the commercial infrastructure to grow. I work on a fractional and part-time basis, giving businesses senior marketing capability without a full-time hire.

My background spans marketing research agencies, energy, FMCG, financial services, and high-growth digital businesses. I’ve built marketing functions from the ground up, developed unified brand and messaging strategies, designed sales funnels and customer lifecycle programmes, and led teams of up to 17 across global markets.

I’m particularly effective at translating a business’s mission into messaging that resonates with a specific audience, whether that’s HR departments, B2B buyers, or individual consumers, and building the commercial infrastructure to turn that into consistent revenue.

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Language

English
Fluent

Work Experience

Senior Marketing Consultant (Fractional CMO) at Self-employed
January 19, 2026 - Present
Chief Marketing Officer at AmazingCo
January 8, 2024 - January 9, 2026
Head of Marketing at AmazingCo
May 15, 2023 - January 5, 2024
Head of Brand and Communications at AmazingCo
May 16, 2022 - May 12, 2023
Brand Purpose and Sponsorship Leader at EnergyAustralia
February 17, 2020 - April 15, 2022
Brand Leader at EnergyAustralia
May 15, 2017 - February 14, 2020
Brand Lead at EnergyAustralia
September 14, 2015 - May 12, 2017
Customer Insights Manager at EnergyAustralia
April 14, 2014 - September 11, 2015
Senior Insights Advisor at BP Australia
January 14, 2013 - March 21, 2014
Insights Advisor at BP Australia
August 20, 2011 - December 7, 2012
Consultant at Forethought Research
April 8, 2026 - Present

Education

Mini MBA in Brand Management at Marketing Week (Mark Ritson)
April 8, 2021 - July 31, 2021
Mini MBA in Marketing at Marketing Week (Mark Ritson)
April 8, 2020 - July 31, 2020
A2E Business Fundamentals Program at McKinsey and Company
September 4, 2020 - November 27, 2020
Bachelor of Business Management (Marketing), First Class Honours at University of Queensland
January 8, 2006 - December 8, 2006
Bachelor of Commerce (Accounting) at University of Queensland
April 8, 2026 - April 8, 2026
Bachelor of Commerce (Accounting) at University of Queensland
January 8, 2001 - December 8, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Energy & Utilities, Media & Entertainment