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Marketing and music industry professional with experience leading local store marketing, coordinating territory-wide activations across 20 restaurant locations, managing multi-thousand-dollar budgets, and building B2B partner relationships to drive community engagement. Also skilled in social media content strategy and music production—creating content calendars and campaigns, producing and licensing original music for broadcast standards, and managing end-to-end music administration and live music production.…Marketing and music industry professional with experience leading local store marketing, coordinating territory-wide activations across 20 restaurant locations, managing multi-thousand-dollar budgets, and building B2B partner relationships to drive community engagement. Also skilled in social media content strategy and music production—creating content calendars and campaigns, producing and licensing original music for broadcast standards, and managing end-to-end music administration and live music production.

Tasha Betha

Marketing Strategist, Music Producer, Social Media Manager, +2

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Marketing and music industry professional with experience leading local store marketing, coordinating territory-wide activations across 20 restaurant locations, managing multi-thousand-dollar budgets, and building B2B partner relationships to drive community engagement. Also skilled in social media content strategy and music production—creating content calendars and campaigns, producing and licensing original music for broadcast standards, and managing end-to-end music administration and live music production.…Marketing and music industry professional with experience leading local store marketing, coordinating territory-wide activations across 20 restaurant locations, managing multi-thousand-dollar budgets, and building B2B partner relationships to drive community engagement. Also skilled in social media content strategy and music production—creating content calendars and campaigns, producing and licensing original music for broadcast standards, and managing end-to-end music administration and live music production.

Available to hire

Marketing and music industry professional with experience leading local store marketing, coordinating territory-wide activations across 20 restaurant locations, managing multi-thousand-dollar budgets, and building B2B partner relationships to drive community engagement.
Also skilled in social media content strategy and music production—creating content calendars and campaigns, producing and licensing original music for broadcast standards, and managing end-to-end music administration and live music production.

Skills

Branding

Music Theory

Experience Level

Branding

Expert

Music Theory

Expert

Work Experience

Field Marketing Manager at Whataburger

May 2, 2026 - August 2, 2026

Executed Local Store Marketing strategies and community initiatives across a 20-restaurant territory to elevate brand awareness and drive guest engagement. Centralized territory-wide partner and stakeholder contacts in an organized database to streamline communication and enable faster event rollout across 20 locations. Managed logistics for large-scale activations, including a multi-unit “Back 2 School” backpack giveaway coordinating collateral and alignment across the market. Onboarded 12 local nonprofit organizations into formal Spirit Night fundraising agreements, setting up key community events for store teams. Partnered weekly with store operating partners on B2B field walk-throughs to build commercial relationships and identify localized growth opportunities. Managed multi-thousand-dollar territory marketing budgets allocating resources to high-impact local sponsorships, promotional materials, and community partnerships.

Social Media Manager at Shoes For Your Soul

July 1, 2023 - January 2, 2026

Produced content calendars and video campaigns for community events, posting at least 20 times per month across multiple social media platforms. Created original creative content to promote the inaugural Shoe Gala fundraising event, generating more than $15,000 toward purchasing shoes and socks for children in need. Increased social media engagement from 200 monthly viewers to 10,000 monthly viewers.

Music Producer at BeatClub

June 1, 2021 - July 3, 2023

Composed and licensed 20+ original musical works to Paramount, meeting broadcast quality and technical standards. Managed end-to-end music administration including organizing publishing splits and filing registration paperwork to ensure accurate royalty distribution. Strategically pitched catalogs to A&R representatives and recording artists to secure placements through effective communication and brand alignment. Produced and organized live music producer battle at SoHo House NYC, providing a platform for emerging talent.

Education

Certificate in Media Communication, Full Sail University (Relevant coursework: New Media Tools; Aesthetic and Theory of Communication) at Full Sail University

December 1, 2022 - December 31, 2022

Relevant course work in Music Industry; Specialization in Technology at Rowan University

August 1, 2016 - December 1, 2018