I am a results-driven Social Media Manager and Content Specialist based in Nairobi, Kenya, with experience developing organic social media strategies, content calendars, brand campaigns, and engaging multimedia content. I create compelling copy, graphics, Reels, Stories, carousels, and short-form videos for platforms including Instagram, Facebook, TikTok, LinkedIn, and WhatsApp, using tools such as Canva and CapCut. I enjoy helping property, beauty, hospitality, service, and retail businesses build strong digital presences through clear storytelling, location-focused marketing, and consistent brand communication. I combine creative thinking with performance monitoring to improve engagement, generate inquiries, support bookings, and contribute to broader business goals.

Natasha Njoroge

I am a results-driven Social Media Manager and Content Specialist based in Nairobi, Kenya, with experience developing organic social media strategies, content calendars, brand campaigns, and engaging multimedia content. I create compelling copy, graphics, Reels, Stories, carousels, and short-form videos for platforms including Instagram, Facebook, TikTok, LinkedIn, and WhatsApp, using tools such as Canva and CapCut. I enjoy helping property, beauty, hospitality, service, and retail businesses build strong digital presences through clear storytelling, location-focused marketing, and consistent brand communication. I combine creative thinking with performance monitoring to improve engagement, generate inquiries, support bookings, and contribute to broader business goals.

Available to hire

I am a results-driven Social Media Manager and Content Specialist based in Nairobi, Kenya, with experience developing organic social media strategies, content calendars, brand campaigns, and engaging multimedia content. I create compelling copy, graphics, Reels, Stories, carousels, and short-form videos for platforms including Instagram, Facebook, TikTok, LinkedIn, and WhatsApp, using tools such as Canva and CapCut.

I enjoy helping property, beauty, hospitality, service, and retail businesses build strong digital presences through clear storytelling, location-focused marketing, and consistent brand communication. I combine creative thinking with performance monitoring to improve engagement, generate inquiries, support bookings, and contribute to broader business goals.

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Language

English
Fluent
Swahili
Fluent
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Social Media Manager & Content Strategist at Terrain Africa
January 1, 2026 - Present
Develop and execute social media and content strategies aligned with business objectives, brand visibility, and lead acquisition goals. Manage monthly content calendars across Instagram, Facebook, TikTok, and WhatsApp, and produce graphics, short-form videos, Reels, Stories, carousels, and educational assets. Write hooks, captions, calls-to-action, and promotional copy. Create property and location-focused content showcasing projects, developments, and surrounding infrastructure to drive inbound inquiries and site visits. Monitor analytics and engagement data to identify optimization opportunities and develop targeted advertising concepts.
Executive Virtual Assistant at Oak Kilimani
August 1, 2025 - February 1, 2026
Provided high-level administrative and executive support for a short-stay accommodation business in a remote setup. Organized operational schedules, task workflows, digital records, and spreadsheets using Notion and Google Workspace. Supported guest communications, research, content coordination, and promotional tracking to help maintain smooth business operations.
Social Media Manager at Sayyid Sisters Beauty Parlour
May 1, 2025 - December 1, 2025
Managed social media content and brand presence across digital channels while maintaining visual and tonal consistency. Executed structured content calendars featuring Reels, Stories, branded graphics, and promotional posts. Wrote engaging captions, hooks, and calls-to-action designed to increase customer inquiries and appointment bookings. Monitored audience feedback and performance metrics and refined content ideas based on trends and business goals.
Digital Content Creator & Virtual Assistant at Freelance
December 1, 2024 - March 1, 2026
Created short-form videos using strong hooks, B-roll, pacing, transitions, and clear calls-to-action for diverse brand clients. Designed custom social media graphics in Canva and provided end-to-end content management from ideation through publishing. Delivered remote digital and administrative support, including data research, file management, scheduling, and workflow optimization.

Education

Bachelor of Business Management at Mount Kenya University
January 11, 2030 - September 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Retail, Travel & Hospitality, Professional Services, Media & Entertainment