Tasneem

Marketing Executive, Global Programs at 500 Global

Drove brand awareness and conversions; improved email and website CTR by 60% within four months; managed MEN A content creation team (3 directors) and collaborated with global teams of 50+ people and vendors to build and manage email campaigns for programs across MEN A, APAC and EMEA; analyzed performance with Google Analytics and adjusted future campaigns; created marketing materials using Canva; edited program website content on WordPress; led B2B lead generation and event management.

Head of Marketing & Content at MZN Bodycare

Oversaw and created the beauty brand's entire marketing and social strategy, including content from ideation to launch; increased sales by 100% within six months; managed CRM system and Shopify store end-to-end; developed marketing programs and policy guidelines.

Marketing & Social Media Consultant at Indygo Consulting

Provided consulting services for clients in the MEN A region, working 1-1 with business owners and startup clients on brand identity, social media calendars, consumer personas, marketing materials and brand strategies.