Tatev Baghdasaryan

Created and optimized product pages and marketing content to clearly convey features and customer value. Managed the company website via the admin center, supporting launches with visuals, texts, and optimized pages. Managed multi-channel campaigns on Meta, X (Twitter), and LinkedIn, leveraging various ad formats to drive awareness, traffic, engagement, and leads. Monitored campaign performance using analytics tools and adjusted strategies to meet business objectives. Contributed to marketing materials and content pieces highlighting product updates. Led seasonal campaigns and produced simple case studies based on campaign outcomes. Supported event marketing by creating booth visuals and printed materials.

Led development and execution of digital go-to-market campaigns for new games and features; created and optimized product pages and marketing content to clearly convey feature and customer value; managed the company website; led multi-channel campaigns on Meta, X (Twitter), and LinkedIn; monitored campaign performance with analytics and adjusted strategies to meet business objectives; contributed to marketing materials and content pieces highlighting product updates.

Planned and executed digital campaigns focused on brand awareness, B2B/B2C sales, and lead generation. Managed Meta and LinkedIn ad accounts, improving ad performance through A/B testing and audience optimization. Created and adapted content for Instagram and Facebook based on platform trends and engagement data. Used Meta Business Suite and Google Analytics to track performance and adjust strategies. Led seasonal campaigns and produced simple case studies based on campaign outcomes. Supported event marketing by creating booth visuals and printed materials.