I'm a founder and brand growth strategist with over eight years of experience building fashion and lifestyle brands. I launched Studio Imperfect, creating a knitted wear line from scratch and steering design, production, and global sales. I blend creative direction with practical business thinking to turn ideas into scalable, revenue-driving results. With a background in psychology, hospitality, and retail management, I excel at understanding customer behavior, building high-performing teams, and delivering memorable brand experiences across digital and offline channels. I’m passionate about authentic storytelling, data-driven marketing, and collaborating with international clients to grow brands on a global stage.

Tati Gelashvili

I'm a founder and brand growth strategist with over eight years of experience building fashion and lifestyle brands. I launched Studio Imperfect, creating a knitted wear line from scratch and steering design, production, and global sales. I blend creative direction with practical business thinking to turn ideas into scalable, revenue-driving results. With a background in psychology, hospitality, and retail management, I excel at understanding customer behavior, building high-performing teams, and delivering memorable brand experiences across digital and offline channels. I’m passionate about authentic storytelling, data-driven marketing, and collaborating with international clients to grow brands on a global stage.

Available to hire

I’m a founder and brand growth strategist with over eight years of experience building fashion and lifestyle brands. I launched Studio Imperfect, creating a knitted wear line from scratch and steering design, production, and global sales. I blend creative direction with practical business thinking to turn ideas into scalable, revenue-driving results.

With a background in psychology, hospitality, and retail management, I excel at understanding customer behavior, building high-performing teams, and delivering memorable brand experiences across digital and offline channels. I’m passionate about authentic storytelling, data-driven marketing, and collaborating with international clients to grow brands on a global stage.

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Language

Georgian
Fluent
English
Fluent
Spanish; Castilian
Intermediate
German
Beginner
Russian
Beginner

Work Experience

Founder & Owner; Brand Manager at Studio Imperfect
January 1, 2017 - January 1, 2023
Launched knitwear brand from scratch, overseeing design, production, and global sales. Designed all collections personally; managed a team of 10; social media marketing, client relations, end-to-end order fulfillment and international shipping.
Shop Manager (Online & Field Sales) at Various
January 1, 2012 - January 1, 2013
Managed store operations, daily sales performance, organized inventory and vendor coordination; direct client interactions and upselling across retail and online channels.
Guest Service & Communication Manager – Hotel at Hotel (Georgia)
January 1, 2013 - January 1, 2014
Delivered high-level guest experiences, resolved conflicts, and coordinated communications across departments; strengthened frontline customer service and service quality.
Founder & Owner & Brand Manager (Global) at Studio Imperfect
January 1, 2017 - December 31, 2023
Launched a knitted wear brand from scratch, overseeing all aspects of design, production, and global sales. Designed all collections personally, ensuring high-quality and marketable products. Managed a team of 10, coordinating production, logistics, and courier operations. Led social media marketing, customer engagement, and international client relations. Executed end-to-end order fulfillment, including packaging, shipping, and global delivery coordination.
Guest Service & Communication Manager at Hotel (Georgia)
January 1, 2013 - January 1, 2014
Delivered high-level guest experience and client satisfaction, resolved conflicts, coordinated communication across departments.

Education

Bachelor of Psychology at Ilia State University
January 1, 2013 - January 1, 2017
Bachelor of Psychology at Ilia State University, Georgia
January 1, 2013 - January 1, 2017

Qualifications

Real Estate Training & Certification Courses
January 11, 2030 - April 17, 2026

Industry Experience

Retail, Manufacturing, Media & Entertainment, Software & Internet, Professional Services, Education