Tati Gelashvili
I'm a founder and brand growth strategist with over eight years of experience building fashion and lifestyle brands.
About
I’m a founder and brand growth strategist with over eight years of experience building fashion and lifestyle brands. I launched Studio Imperfect, creating a knitted wear line from scratch and steering design, production, and global sales. I blend creative direction with practical business thinking to turn ideas into scalable, revenue-driving results.
With a background in psychology, hospitality, and retail management, I excel at understanding customer behavior, building high-performing teams, and delivering memorable brand experiences across digital and offline channels. I’m passionate about authentic storytelling, data-driven marketing, and collaborating with international clients to grow brands on a global stage.
- 8 years' experience
- Joined April 2026
Languages
- GeorgianFluent
- EnglishFluent
- Spanish; CastilianIntermediate
- GermanBeginner
- RussianBeginner
Industry experience
- Retail
- Manufacturing
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
Work experience· 5 roles
Launched a knitted wear brand from scratch, overseeing all aspects of design, production, and global sales. Designed all collections personally, ensuring high-quality and marketable products. Managed a team of 10, coordinating production, logistics, and courier operations. Led social media marketing, customer engagement, and international client relations. Executed end-to-end order fulfillment, including packaging, shipping, and global delivery coordination.
Launched knitwear brand from scratch, overseeing design, production, and global sales. Designed all collections personally; managed a team of 10; social media marketing, client relations, end-to-end order fulfillment and international shipping.
Delivered high-level guest experience and client satisfaction, resolved conflicts, coordinated communication across departments.
Education
Certifications and awards
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