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Hi, I’m Tatiana Jabeen. I’m a marketing and communications professional with 8+ years of experience building brands, creating content, and driving engagement across platforms. I specialize in developing comprehensive strategies, content creation, and leveraging AI tools to scale outputs while preserving brand voice. I thrive in collaborative, cross-functional environments, turning insights into measurable results for diverse clients across consumer goods and technology. I’m passionate about storytelling, design, SEO, and data-driven optimization that delivers growth.…Hi, I’m Tatiana Jabeen. I’m a marketing and communications professional with 8+ years of experience building brands, creating content, and driving engagement across platforms. I specialize in developing comprehensive strategies, content creation, and leveraging AI tools to scale outputs while preserving brand voice. I thrive in collaborative, cross-functional environments, turning insights into measurable results for diverse clients across consumer goods and technology. I’m passionate about storytelling, design, SEO, and data-driven optimization that delivers growth.

Tatiana Jabeen

Brand Designer, Content Creator, Copywriter, +2

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Hi, I’m Tatiana Jabeen. I’m a marketing and communications professional with 8+ years of experience building brands, creating content, and driving engagement across platforms. I specialize in developing comprehensive strategies, content creation, and leveraging AI tools to scale outputs while preserving brand voice. I thrive in collaborative, cross-functional environments, turning insights into measurable results for diverse clients across consumer goods and technology. I’m passionate about storytelling, design, SEO, and data-driven optimization that delivers growth.…Hi, I’m Tatiana Jabeen. I’m a marketing and communications professional with 8+ years of experience building brands, creating content, and driving engagement across platforms. I specialize in developing comprehensive strategies, content creation, and leveraging AI tools to scale outputs while preserving brand voice. I thrive in collaborative, cross-functional environments, turning insights into measurable results for diverse clients across consumer goods and technology. I’m passionate about storytelling, design, SEO, and data-driven optimization that delivers growth.

Available to hire

Hi, I’m Tatiana Jabeen. I’m a marketing and communications professional with 8+ years of experience building brands, creating content, and driving engagement across platforms. I specialize in developing comprehensive strategies, content creation, and leveraging AI tools to scale outputs while preserving brand voice. I thrive in collaborative, cross-functional environments, turning insights into measurable results for diverse clients across consumer goods and technology. I’m passionate about storytelling, design, SEO, and data-driven optimization that delivers growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

AI Content Editor at Vendasta Technologies, Inc.

February 1, 2024 - February 1, 2025

Independently planned, reviewed, and delivered social media content as a subject matter expert for 120+ SMBs across diverse industries, ensuring timely delivery aligned with social media best practices. Created and refined high-quality digital content by leveraging AI tools and advanced editing skills, improving post interaction by 15% and audience engagement by 21%. Strategized, produced, and optimized content across multiple platforms, maintaining brand consistency and adapting messaging to different tones and formats. Developed prompts and QA processes to scale AI-assisted editorial workflows, achieving 98%+ QA accuracy. Regularly participated in client calls to address feedback and refine content strategy, contributing to a 15% improvement in client satisfaction. Implemented client-specific SEO and social media strategies, including keyword optimization, internal linking, and CTR-focused CTAs. Managed Facebook ad boosting to increase post reach and engagement by 20%.

Civic Intern at City of Saskatoon

October 1, 2024 - January 1, 2025

Collaborated with Indigenous leaders and equity-deserving groups to promote civic engagement; built relationships with city councilors and senior administrators; researched community development issues and prepared a comprehensive report with insights and recommendations for City Council.

Sr. Category Manager at Perfetti Van Melle

March 1, 2022 - March 1, 2024

Drove brand stewardship and product marketing strategy for Mentos and Alpenliebe; planned and executed three multi-channel marketing campaigns to drive product awareness and revenue; contributed to $12M topline revenue. Collaborated with cross-functional teams to launch Alpenliebe Chewy go-to-market plan, increasing distribution by 20% and visibility by 30%. Produced SEO-optimized content and managed three Facebook pages; delivered a 30% uplift in social media engagement. Tracked and analyzed campaigns to optimize performance and foster positive online word-of-mouth. Developed 8+ business cases and 20+ sales enablement materials to secure stakeholder alignment.

Sr. Brand Manager at Marico Limited

May 1, 2017 - February 1, 2022

Delivered brand growth and profitability through strategic planning, leveraging market insights and competitive intelligence; directed creative and media strategies to optimize channel mix and budget, achieving a 25% boost in campaign effectiveness and ROI. Managed relationships with media and advertising agencies. Developed Foods portfolio marketing strategy, driving a 30% increase in social media engagement.

Brand Executive at Bata Shoe Company Limited

September 1, 2013 - May 1, 2017

Accelerated brand growth through strategic brand execution; led creation of an e-commerce website, wrote website content, managed online inventory and listings, achieving a 25% increase in market penetration.