Marketer and creator with 3+ years of hands-on experience across campaign development, content production, and brand strategy—managing end-to-end creative work from concept and audience insight to cross-platform content and client delivery. Experienced in building high-visibility branded experiences, integrating AI into creative formats, and delivering measurable results through data-informed positioning, content strategy, and collaborative production management.

Tatiana Garkavaia

Marketer and creator with 3+ years of hands-on experience across campaign development, content production, and brand strategy—managing end-to-end creative work from concept and audience insight to cross-platform content and client delivery. Experienced in building high-visibility branded experiences, integrating AI into creative formats, and delivering measurable results through data-informed positioning, content strategy, and collaborative production management.

Available to hire

Marketer and creator with 3+ years of hands-on experience across campaign development, content production, and brand strategy—managing end-to-end creative work from concept and audience insight to cross-platform content and client delivery.

Experienced in building high-visibility branded experiences, integrating AI into creative formats, and delivering measurable results through data-informed positioning, content strategy, and collaborative production management.

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Language

Russian
Fluent
Ukrainian
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Middle Creative Specialist at Out Digital Agency
September 1, 2024 - Present
Developed and produced creative campaigns and content for major client accounts across banking, fintech, retail, and social platforms. Built a branded Minecraft world for a gift card launch (9,000,000+ views). Integrated AI (GigaChat) into a comedy show as an on-air participant, achieving 120% of the KPI plan and 1,000+ user comments. Ran a blogger ice-cream giveaway for VK Fest—30 kg distributed and 1,000,000+ reach.
Personal Assistant to the Director at Jungle Creative Studio by Twiga
June 1, 2024 - September 1, 2024
Managed day-to-day production and client coordination for the studio’s creative projects, reviving stalled client projects for 6 months by taking ownership and coordinating approximately 7 contractors, supported competitor analysis to help the client revise strategy.
Junior Creative Specialist at SMIT
September 1, 2023 - September 1, 2024
Delivered client campaign concepts and supporting materials and participated in client meetings. Conceived and presented 70+ campaign concepts over a 12-month tenure (~6 projects/month).
Co-owner / Product Manager at VDOH
September 1, 2022 - September 1, 2024
Co-founded and led product strategy, positioning, and go-to-market for a psychology-based tabletop matching game. Launched the game (~100 copies sold), ran networking events (50+ attendees) generating ~30 direct sales plus coverage from a university startup incubator and faculty of psychology. Iterated design through focus groups where players added their own house rules.

Education

BA Advertising & PR at HSE University
January 1, 2021 - January 1, 2025
Marketing, Consumer Behaviour & Communication at IULM, Milan
January 1, 2025 - January 1, 2027

Qualifications

Organizer, Silver Mercury Award
June 1, 2024 - July 18, 2026
Organizer, Integraph Contest 2024
January 1, 2024 - July 18, 2026

Industry Experience

Financial Services, Gaming, Retail, Media & Entertainment