Marketing Coordinator for Colgate/Palmolive’s entity at Holdal Abou Adal Group

Implement marketing and advertising campaigns by compiling and analyzing sales forecasts; plan and organize promotional and social media events and e-commerce calendars; prepare and track advertising and promotional budgets; create layouts and visuals to boost visibility in key accounts; coordinate with sales teams and merchandisers to execute campaigns.

E-Commerce Key Account Executive at Holdal Abou Adal Group

Led and negotiated annual agreements with e-commerce partners; developed and reported e-commerce sales strategies and KPIs; ensured profitability of selling proposals on platforms; managed sales events to increase brand visibility and sales; collaborated with partners on product availability, launches and promotions; built trust with e-commerce partners; prepared offers using stock data and aging metrics; identified new market opportunities to grow market share.

Monitoring and Evaluation Officer at American University of Beirut, ESDU

Gained insight into NGO objectives; conducted monitoring and evaluation sessions with beneficiaries; evaluated trainings and projects using pre- and post-tests to measure impact.

Brand Developer at La Clarté Essentielle

Developed marketing strategies for an organic cosmetics brand and family business through content creation, promotions, influencer outreach, and event planning; built e-commerce presence (Instagram page) and listed on Lebanese platforms; participated in multiple exhibitions to increase brand exposure.

Trainee at FATTAL Group

Gained exposure to marketing strategies and social media; performed market visits; attended workshops on merchandising, customer service, CSR, compensation and benefits, supply chain, sales fundamentals, FMCG, and professional conduct.

Trainee at First National Bank

Rotated through various departments to gain broad exposure to banking operations and professional processes.

Marketing Coordinator at Holdal Abou Adal Group

Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts; planned and organized promotional and social media events and e-commerce marketing calendars; prepared and tracked advertising and promotional budgets; created layouts and visuals to increase visibility in key accounts; coordinated with the sales team and merchandisers to implement marketing campaigns.

E-Commerce Key Account Executive at Holdal Abou Adal Group

Led and negotiated annual agreements with e-commerce partners; developed and prepared e-commerce sales strategies and KPI-based reports; ensured profitability of selling proposals on e-commerce platforms; managed sales events to enhance brand visibility; cooperated with partners on product availability, new launches and promotional plans; built trust relationships with e-commerce partners; prepared offers using stock levels and aging; identified new market opportunities to grow market share.

Monitoring and Evaluation Officer at American University of Beirut, ESDU

Gained knowledge about NGO objectives; prepared monitoring and evaluation sessions with beneficiaries; evaluated trainings and projects with pre- and post-tests.

Brand Developer at La Clarté Essentielle

Searched and developed marketing strategies for an organic cosmetics brand and family business through content creation, promotions, influencers outreach and event planning; gained e-commerce experience by creating an Instagram page and listing on Lebanese platforms; participated in exhibitions to increase exposure.

Trainee at FATTAL Group

Strengthened knowledge about marketing strategies and social media; carried out market visits; attended workshops on Merchandising, CSR, Compensation and Benefits, Supply Chain, Sales Fundamentals, FMCG, and Professional Conduct.

Trainee at First National Bank

Underwent rotations within the different departments.

Marketing Coordinator for Colgate/Palmolive’s entity at Holdal Abou Adal Group

Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts; planned and organized promotional and social media events and e-Commerce marketing calendars; prepared and tracked a dvertising and promotional budget; created layouts and visuals to increase visibility in key accounts; coordinated with the sales team and merchandisers to implement marketing campaigns.

E-Commerce Key Account Executive at Holdal Abou Adal Group

Led and negotiated annual agreements with e-commerce partners; developed and prepared e-commerce sales strategies and KPI reports; ensured profitability of selling proposals on e-commerce platforms; managed sales events to enhance brand visibility; collaborated with partners on product availability, launches and promotions; built trust with e-commerce partners; prepared offers using stock levels and aging data; identified new market opportunities to drive growth.

Monitoring and Evaluation Officer at American University of Beirut, ESDU

Gained knowledge about NGO objectives; conducted monitoring and evaluation sessions with beneficiaries; evaluated trainings and projects using pre- and post-tests.

Brand Developer at La Clarté Essentielle

Searched and developed marketing strategies for an organic cosmetics brand and family business through content creation, promotions, influencers outreach and event planning; built e-commerce presence via Instagram and Lebanese platforms; participated in exhibitions to increase exposure.

Trainee at FATTAL Group

Gained exposure to marketing strategies and social media; conducted market visits; attended workshops on Merchandizing, Customer Service, CSR, Compensation and Benefits, Supply Chain, Sales Fundamentals, FMCG, Business Etiquette.