Taylor Gersch

Defined the strategic roadmap and key opportunity areas for the D2C work stream, increasing retention by 35% in the first six months. Designed and validated UX/UI solutions for near-term and future-state experiences through user interviews. Led a cross-functional team of six to rapidly build and iterate based on user testing insights and research.

Led product, marketing, and web design initiatives while building a design system to unify the user experience. Defined product features and managed development trade-offs to deliver meaningful improvements to customer workflows. Developed brand guidelines and managed marketing operations including content calendars, email campaigns, social media, and event coordination across cross-functional teams.

Managed end-to-end project delivery and built strong relationships with high-profile clients including Airbnb, Stripe, Hinge Health, and AI start-ups. Focused on product thinking, accessibility, and inclusivity to ensure successful projects from research to launch and QA. Collaborated within a unique collective of product designers at O/M Studio with full autonomy over all aspects of the design process.