Available to hire
I’m Taylor Hickling, a results-driven Creative Content Manager with 7+ years building communities and executing data-backed campaigns across Meta, TikTok, Instagram, LinkedIn, Pinterest, and YouTube. I blend creative instinct with AI-powered workflows to deliver 360 campaigns and Klaviyo automation that generate measurable ROI.
I co-founded Good Studio Co. and the 2Bodies Swim brand, built from zero to revenue through paid and organic strategies. My track record includes 40%+ engagement growth, 32% CTR gains, and six-figure revenue impact across 10+ clients.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Benjamin Bridge Wines
May 31, 2024 - October 8, 2025Led cross-functional initiatives with content, design, research, and data/analytics to develop scalable, user-centered marketing strategies. Wrote copy for web and email campaigns, designed and deployed HTML/AMP email templates, and contributed to SEO, analytics, and web UX improvements. Planned LinkedIn ad campaigns, produced newsletters and case studies, and ensured brand consistency across channels to drive acquisition, engagement and retention.
Marketing Coordinator at Black Bay Development Inc.
June 1, 2023 - October 9, 2025Created compelling content and managed websites; implemented strategic SEO plans to improve online visibility and search rankings; optimized paid ads and analyzed performance with Google Analytics; generated actionable insights to optimize campaigns; collaborated with video, PR, and design teams to maintain cohesive brand messaging across channels.
Freelance Design Consultant & Social Media Manager at Good Stuff Studio Co.
January 1, 2020 - PresentCollaborated directly with clients delivering strategic and tactical social media plans, audits, reports; developed concept designs, marketing campaigns, content calendars and graphics; assisted in photography and product image editing; optimized e-commerce site assets; worked with clients including NABS Canada, 2 Bodies Swim, Millin Jewelry, Audacité, and others; managed brand identity across multiple channels.
Social Media Manager & Graphic Designer at Secret Media Co.
December 1, 2022 - October 9, 2025Produced monthly content including concept design, branding, social media graphics, and video content, increasing brand visibility and engagement; created branded assets and optimized social copy for SEO; implemented social content calendars; collaborated with videographers, photographers, and PR teams on multi-media campaigns; managed brand and social media for multiple clients.
Social Media Marketing Strategist at Sociable Media Inc.
June 30, 2022 - October 8, 2025Developed marketing strategies; executed content design and production; managed client relationships; conducted marketing research; implemented social media audits and reports; served as primary point of contact for client meetings and helped plan annual and monthly marketing strategies.
Marketing Content Strategist at Time & Space Media/ Avnier Global
November 9, 2024 - June 8, 2026Collaborated with cross-functional teams (Content, Design, Research, Data & Analytics) to develop and implement scalable, user-centered marketing strategies.
● Led copywriting for web, email, SMS, digital/traditional ads, and direct mail; created compelling subject lines and CTAs that improved engagement and conversion rates.
● Designed and optimized website user experiences (UX) and led web design builds with a focus on performance and clarity.
● Planned and executed LinkedIn targeted ad campaigns and wrote long- and short-form thought leadership content to position the company as an industry leader.
● Conducted SEO audits and implemented on-page/off-page optimization, link-building campaigns, and keyword strategies to improve site performance and search visibility.
● Managed biweekly LinkedIn newsletters, case studies, internal/external comms, and sales collateral, ensuring consistency in voice and brand storytelling.
● Synthesized research insights to shape content strategies that drive acquisition, engagement, and retention.
Social Media Manager at Time & Space Media / Avenue Global
November 1, 2024 - June 1, 2025Craft design assets, ad sets and landing pages; manage daily community engagement across Instagram, Meta, and LinkedIn; build 6-month editorial calendars; direct Meta/TikTok ad creative and A/B testing achieving a 32% CTR uplift; integrate Hootsuite/Buffer listening with Klaviyo automations to boost conversions.
Social Media Specialist at Benjamin Bridge Wines
September 1, 2023 - June 1, 2024Grew Instagram community 30% through consistent daily engagement; managed Meta/Instagram/TikTok Ads and editorial calendars to improve ROAS; built Klaviyo flows from social traffic and leveraged social listening for ongoing growth.
Social Media Coordinator at Blackbay Development Inc.
February 1, 2023 - June 1, 2023Managed Instagram and Facebook communities for multiple property brands; cut response times by 50%; created weekly content calendars and paid ad creative; optimized posting schedules using Google Analytics and social listening tools.
Founder & Social Media Manager at Good Studio Co.
January 1, 2020 - PresentOnboarded clients with full-service branding, creative direction, and social management across Meta, TikTok, Pinterest, YouTube, and LinkedIn; grew client accounts 25–50% through daily engagement and AI-powered content workflows; led social listening-driven campaigns and monthly analytics reporting.
Social Media Strategist at Sociable Media Inc.
May 1, 2021 - July 1, 2022Managed 10+ client accounts with daily community management across all major platforms; developed content calendars and competitive audits that improved engagement 30%+.
Education
Bachelor of Fine Arts in Fashion Design and Textiles at Nova Scotia College of Art and Design University
January 11, 2030 - October 9, 2025Fashion Design and Marketing at Polimoda International Institute of Fashion
January 11, 2030 - October 9, 2025Digital Media & Graphic Design Certificate at Nova Scotia College of Art & Design University
January 11, 2030 - October 9, 2025Graduate Degree at Polimoda Fashion Institute, Italy
January 11, 2030 - April 20, 2026BA Fashion Design & Textiles at NSCAD University
January 11, 2030 - April 20, 2026Digital Media & Graphic Design Certificate at NSCAD University
January 11, 2030 - April 20, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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