Available to hire
Marketing, campaign, and content strategist with 8+ years of experience creating and executing multi-channel campaigns and annual content calendars. Experienced in managing full campaign lifecycles across email, social, and web, including copy and landing page creation.
Skilled writer who strategically manages and produces sales and marketing assets aligned with business and sales goals. Adept at developing go-to-market strategies, managing partnerships, and improving performance through content planning, campaign execution, and ongoing optimization.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Content Strategy Director (Private Client - Author)
December 1, 2025 - PresentLed ideation and video production for 10–15 videos per month across TikTok, Instagram, YouTube Shorts, and Facebook. Owned content calendar and trend-based ideation, aligning output with audience behavior. Transformed raw footage into high-performing content using CapCut.
Marketing Communications Marketing Specialist at Align Communications
February 1, 2022 - November 1, 2025Oversaw marketing needs of three business lines and aligned the brand as a whole through strategic campaign planning, execution, and performance monitoring. Spearheaded development and performance of marketing, PR, and sales assets including data sheets, white papers, success stories, blogs, website copy, landing pages, press releases, and media placements. Partnered with C-suite and SMEs to align GTM strategy and messaging with growth goals. Drove 150% year-over-year social media growth across LinkedIn and X by creating engaging content with copywriting, Canva graphic creation, and cross-platform customer engagement. Managed full campaign lifecycles across channels and produced performance reports analyzing campaign impact, media pickup, and competitive positioning.
Director of Account Strategy at Jamie Scott & Associates (JSA)
June 1, 2020 - December 1, 2021Planned and managed annual marketing and PR strategies for 10+ B2B technology and telecom clients, aligning campaigns with stakeholder-defined KPIs. Led cross-functional teams (2–4 members) to develop and publish marketing and sales assets, manage media relations, write and distribute press releases, monitor brand exposure, and define brand identity. Developed annual content calendars and campaign strategies, resulting in content aligned with company goals to enhance brand visibility and generate leads. Built and maintained media relationships to increase press coverage and partnership opportunities. Produced performance reports analyzing campaign impact, media pickup, and competitive positioning.
Account Writer & Analyst at Jamie Scott & Associates (JSA)
December 1, 2018 - June 1, 2020Planned and managed annual marketing and PR strategies for B2B technology and telecom clients, aligning campaigns with defined KPIs. Led cross-functional efforts to develop and publish marketing and sales assets, manage media relations, write and distribute press releases, and support brand identity work. Produced content calendars and campaign strategies and contributed to lead generation efforts through visibility-focused content aligned to company goals.
Education
Bachelor of Science in Applied Economics and Management at Cornell University, SC Johnson College of Business
August 20, 2014 - May 30, 2018Qualifications
Industry Experience
Telecommunications, Media & Entertainment, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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