Available to hire
Hi, I’m Tayyaba Ashraf, a digital marketing professional based in Karachi, Pakistan. I specialise in full-funnel digital marketing, scaling brands across the US, Canada, UAE, Saudi Arabia, and Pakistan. I love turning data into growth and leading multi-market campaigns.
I lead cross-functional teams, run paid media and SEO campaigns, build CRM automation, and craft data-driven content strategies that boost engagement and conversions. I enjoy mentoring interns and improving lead quality and retention.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Urdu
Advanced
Work Experience
Digital Marketing Manager (Remote) at Freelance (Remote Roles)
January 1, 2024 - November 25, 2025Managing marketing strategies for clients across US, Canada, UAE, and Pakistan; led Meta & Google Ads campaigns, content calendars, ROAS budgeting, and multi-market optimization.
Social Media Strategist at Arpatech & ITS Ventures
December 31, 2023 - October 13, 2025Led cross-platform marketing strategies (LinkedIn, Instagram, Twitter); grew LinkedIn followers from 8,000 to 20,000 in 9 months; managed 360° campaigns, influencer partnerships, and crisis communications policy; built and mentored an in-house social media team.
Social Media Strategist at Arpatech & ITS Ventures
December 31, 2023 - October 12, 2025Designed and led cross-platform marketing campaigns; growth in LinkedIn followers from 8,000 to 20,000 in 9 months; oversaw 360° campaigns; improved engagement by 42% via content calendars and paid campaigns; built and mentored in-house social media team; conducted training on personal branding; crisis communication & social media policy development.
Digital Marketing Strategist at Arpatech
March 20, 2023 - March 20, 2023Led digital marketing strategies across multiple markets; oversaw paid media, content & creative, CRM automation, analytics, and customer journey planning.
Social Media Strategist / Digital Marketing Strategist at Arpatech
January 1, 2023 - October 12, 2025Designed and led cross-platform marketing strategies (LinkedIn, Instagram, Twitter, etc.). Optimized LinkedIn to grow followers from 8,000 to 20,000 in 9 months, achieving 150%+ growth through targeted content and engagement tactics. Oversaw 360° campaign execution: product launches, rebrands, influencer partnerships. Improved engagement by 42% via optimized content calendars and paid campaigns. Built and mentored in-house social media team. Conducted training on personal branding. Owned crisis communication & social media policy development.
Digital Marketing & Business Development Executive at Dusky Solutions
December 31, 2020 - October 12, 2025Directed digital marketing & business development activities; led customer journey strategy; coordinated with cross-functional teams; mentored interns and staff on digital processes.
Digital Marketing & Business Development Executive at Dusky Solutions
June 30, 2020 - October 13, 2025Directed customer journey strategy; led digital client meetings, proposals, and follow-ups; coordinated with cross-functional teams to align content, design, and strategy; mentored interns and staff on digital processes.
Senior Digital Marketing & Business Development Executive at Dusky Solution
June 20, 2020 - June 20, 2020Led digital marketing and business development initiatives; built multi-market campaigns; managed paid media, CRM, content, and performance analytics; built cross-functional teams to scale campaigns.
Digital Marketing & Business Development Executive at Dusky Solutions
June 1, 2020 - October 12, 2025Directed customer journey strategy, converting leads into long-term clients. Led digital client meetings, proposals, and follow-ups. Coordinated with cross-functional teams to align content, design, and strategy. Mentored new interns and staff on digital processes.
Service Ambassador at Faysal Bank Ltd
December 31, 2019 - October 13, 2025Delivered seamless OTC services & ATM operations management; ensured KYC/AML compliance; cross-sold banking products; managed safe deposit locker operations in line with SOPs and SBP guidelines.
Service Ambassador at Faysal Bank Ltd
December 31, 2019 - October 12, 2025Delivered seamless OTC services & ATM operations management; ensured compliance with KYC/AML and SBP guidelines; cross-sold banking products; administered and controlled safe deposit locker operations.
Service Ambassador at Faysal Bank Ltd
August 1, 2019 - August 1, 2019Frontline customer service and relationship-building role supporting branch operations.
Service Ambassador at Faysal Bank Limited
August 1, 2019 - October 12, 2025Delivered seamless OTC services & ATM operations management. Ensured compliance with KYC/AML and SBP guidelines. Cross-sold banking products, contributing to branch targets. Administered and controlled safe deposit locker operations and outstanding rentals as per SOPs and SBP guidelines.
English Teacher at Head Starts School System
December 31, 2017 - October 13, 2025Designed dynamic lesson plans; managed 120+ students; conducted parent-teacher conferences; assessed standardized examinations; fostered an engaging classroom environment.
English Teacher at Head Starts School System
December 31, 2017 - October 12, 2025Designed and implemented dynamic lesson plans; managed 120+ students; conducted parent-teacher conferences; assessed and evaluated standardized examinations; fostered classroom environment conducive to learning and teacher-student interaction.
English Teacher at Head Start School System
April 1, 2017 - April 1, 2017Taught English language skills to students; developed lesson plans and assessments.
English Teacher at Head Starts School System
April 1, 2017 - October 12, 2025Designed and implemented dynamic lesson plans. Managed 120+ students and conducted parent-teacher conferences. Assessed and evaluated standardized examinations. Fostering a classroom environment conducive to learning and promoting student/teacher interaction.
Education
Diploma at IBA - Digital Marketing Diploma
January 1, 2019 - January 1, 2019MBA Marketing at SZABIST
January 11, 2030 - January 1, 2021Diploma in Digital Marketing at IBA
January 11, 2030 - January 1, 2019MBA Marketing at SZABIST
January 11, 2030 - January 1, 2021Diploma in Digital Marketing at IBA
January 11, 2030 - January 1, 2019MBA – Marketing at SZABIST Karachi
January 1, 2021 - November 25, 2025Digital Marketing Diploma at IBA Karachi
January 1, 2019 - November 25, 2025BBA – Finance at DHA Suffa University
January 1, 2015 - November 25, 2025Qualifications
Arpatech Digital Marketing Training Certificate
January 11, 2030 - October 12, 2025Google Analytics Certificate
January 11, 2030 - October 12, 2025Google Ads Certification (Search)
January 11, 2030 - October 12, 2025Oxford International English Certificate
January 11, 2030 - October 12, 2025Personal Branding Essentials / Compliance Training
January 11, 2030 - October 12, 2025Google Analytics Certificate
January 11, 2030 - October 12, 2025Google Ads Certification (Search)
January 11, 2030 - October 12, 2025Oxford International English Certificate
January 11, 2030 - October 12, 2025Corvit Networks Certification
January 11, 2030 - October 12, 2025Google Analytics Certificate
January 11, 2030 - October 13, 2025Google Ads Search Certificate
January 11, 2030 - October 13, 2025Oxford International English Certificate
January 11, 2030 - October 13, 2025Certificate by CORVIT Networks
January 11, 2030 - October 13, 2025MBA Marketing (SZABIST)
January 11, 2030 - January 1, 2021Google Ads Certification
January 11, 2030 - November 25, 2025Google Analytics Certification
January 11, 2030 - November 25, 2025Digital Marketing Certification by Corvit Networks
January 11, 2030 - November 25, 2025Oxford International English Certification by OUP
January 11, 2030 - November 25, 2025Industry Experience
Education, Financial Services, Software & Internet, Media & Entertainment, Professional Services
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