Tazeen Fatima

Supported in strategizing based on pivotal insights from user research findings, defining user behavior for various company projects. Analyzed and assimilated research insights to design interface for mockup presentation. Developed User Personas & Customer Journey Maps to enhance the presentation of web page mockups, ensuring a cohesive and user-centric design approach. Demonstrated proficiency in user research and strategy implementation through effective visual design, showcasing a holistic skillset.

Conducted comprehensive research to analyze competitive and innovative content available on the internet for the global social project 'Borderless'. Developed and refined media content by meticulously scripting within Word documents, followed by professional video editing, enhancing the quality of the content.

Devised marketing strategies for travel tours across Pakistan via collaboration with cross functional teams. Contributed to the identification of key innovation opportunities and marketing trends, while managing the social media presence for the company's adventurous tour offerings.