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I am a Senior Multimedia Designer and Brand Lead with 14+ years of experience shaping brand identity, leading social and digital campaigns, and delivering cross-channel creative for performing arts, FMCG, retail and e-commerce. I translate strategy into cohesive visual systems and drive audience engagement through strong storytelling, content direction and brand governance. I thrive in collaborative, fast-paced environments, leading multidisciplinary teams, managing stakeholders, and integrating creative technology to improve ideation speed and production efficiency.…I am a Senior Multimedia Designer and Brand Lead with 14+ years of experience shaping brand identity, leading social and digital campaigns, and delivering cross-channel creative for performing arts, FMCG, retail and e-commerce. I translate strategy into cohesive visual systems and drive audience engagement through strong storytelling, content direction and brand governance. I thrive in collaborative, fast-paced environments, leading multidisciplinary teams, managing stakeholders, and integrating creative technology to improve ideation speed and production efficiency.

ULAS TAYYAR

Brand Designer, Graphic Designer, UI Designer, +2

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I am a Senior Multimedia Designer and Brand Lead with 14+ years of experience shaping brand identity, leading social and digital campaigns, and delivering cross-channel creative for performing arts, FMCG, retail and e-commerce. I translate strategy into cohesive visual systems and drive audience engagement through strong storytelling, content direction and brand governance. I thrive in collaborative, fast-paced environments, leading multidisciplinary teams, managing stakeholders, and integrating creative technology to improve ideation speed and production efficiency.…I am a Senior Multimedia Designer and Brand Lead with 14+ years of experience shaping brand identity, leading social and digital campaigns, and delivering cross-channel creative for performing arts, FMCG, retail and e-commerce. I translate strategy into cohesive visual systems and drive audience engagement through strong storytelling, content direction and brand governance. I thrive in collaborative, fast-paced environments, leading multidisciplinary teams, managing stakeholders, and integrating creative technology to improve ideation speed and production efficiency.

Available to hire

I am a Senior Multimedia Designer and Brand Lead with 14+ years of experience shaping brand identity, leading social and digital campaigns, and delivering cross-channel creative for performing arts, FMCG, retail and e-commerce. I translate strategy into cohesive visual systems and drive audience engagement through strong storytelling, content direction and brand governance.

I thrive in collaborative, fast-paced environments, leading multidisciplinary teams, managing stakeholders, and integrating creative technology to improve ideation speed and production efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Multimedia Designer / Content & Brand Lead at Picnic Foods Pty Ltd

January 1, 2021 - Present

Lead brand development and digital content strategy across multiple consumer brands, overseeing packaging, campaigns, social media and retail activations. Drive brand evolution and ensure consistent application of visual systems across all touchpoints. Lead social media content direction including video, photography and campaign assets. Present and align creative concepts with senior leadership and cross-functional teams. Manage trade show campaigns, sponsorship activations and community-facing brand initiatives. Champion ERP rollout improving communication, workflow and interdepartmental clarity. Integrate AI tools to enhance ideation speed, experimentation and production efficiency.

Lead Graphic Designer at Picnic Street

January 1, 2020 - December 31, 2021

Led digital brand presence and Shopify-based e-commerce platform for online grocery delivery business. Designed and developed Shopify website and managed digital brand presentation. Executed digital campaigns and social media promotions. Maintained consistent online brand experience and product imagery standards.

Graphic Designer at Bellette Advertising Agency

January 1, 2018 - December 31, 2019

Delivered campaign concepts and multi-channel creative for diverse commercial clients. Collaborated with account teams and clients to shape campaign direction. Produced digital, print and outdoor advertising materials. Managed production processes and supplier liaison.

Graphic Designer / Multimedia Designer at Zorlu Performing Arts Centre

January 1, 2013 - December 31, 2017

Developed large-scale campaign creative for theatre, concerts and international productions within a major performing arts venue. Conceptualised season-aligned campaigns targeting diverse audience segments. Adapted key visuals across outdoor, environmental, social and venue media. Produced motion graphics and digital signage content. Collaborated with programming, marketing and production stakeholders.

UI Designer at binnazabla.com

January 1, 2012 - December 31, 2016

Designed website interfaces and digital assets to enhance user experience and storytelling.

Junior Art Director / Art Director at sportsnet

January 1, 2011 - December 31, 2014

Contributed to campaign development and delivered marketing collateral across digital and print platforms.