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Hello! I’m Serena Tempesta—yes, it’s my real name! A perfect oxymoron that always starts a conversation. I’m a freelance Art Director & Brand Designer, specializing in contemporary visual identities. With years of experience in agencies like Marketing Arena, I’ve worked on branding, editorial, and digital design projects for companies like Volksbank, Aon, and Cassa Centrale. Currently, I’m leading the visual evolution of Ecosmic: building a brand identity that’s clear, bold, and future-driven.…Hello! I’m Serena Tempesta—yes, it’s my real name! A perfect oxymoron that always starts a conversation. I’m a freelance Art Director & Brand Designer, specializing in contemporary visual identities. With years of experience in agencies like Marketing Arena, I’ve worked on branding, editorial, and digital design projects for companies like Volksbank, Aon, and Cassa Centrale. Currently, I’m leading the visual evolution of Ecosmic: building a brand identity that’s clear, bold, and future-driven.

Serena Tempesta

Graphic Designer, Brand Designer, Art Director

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Hello! I’m Serena Tempesta—yes, it’s my real name! A perfect oxymoron that always starts a conversation. I’m a freelance Art Director & Brand Designer, specializing in contemporary visual identities. With years of experience in agencies like Marketing Arena, I’ve worked on branding, editorial, and digital design projects for companies like Volksbank, Aon, and Cassa Centrale. Currently, I’m leading the visual evolution of Ecosmic: building a brand identity that’s clear, bold, and future-driven.…Hello! I’m Serena Tempesta—yes, it’s my real name! A perfect oxymoron that always starts a conversation. I’m a freelance Art Director & Brand Designer, specializing in contemporary visual identities. With years of experience in agencies like Marketing Arena, I’ve worked on branding, editorial, and digital design projects for companies like Volksbank, Aon, and Cassa Centrale. Currently, I’m leading the visual evolution of Ecosmic: building a brand identity that’s clear, bold, and future-driven.

Available to hire

Turin, Italy

Hello! I’m Serena Tempesta—yes, it’s my real name!
A perfect oxymoron that always starts a conversation.

I’m a freelance Art Director & Brand Designer, specializing in contemporary visual identities. With years of experience in agencies like Marketing Arena, I’ve worked on branding, editorial, and digital design projects for companies like Volksbank, Aon, and Cassa Centrale.

Currently, I’m leading the visual evolution of Ecosmic: building a brand identity that’s clear, bold, and future-driven.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Advanced

English

Advanced

Work Experience

Freelance Art Director & Brand Designer at Self-Employed

December 31, 2025 - October 14, 2025

Developed visual strategies for events and community projects; led brand identity across digital and physical touchpoints; supported creative initiatives and stakeholder collaboration.

In-House Designer at Marketing Arena ECOSMICIn

December 31, 2023 - October 14, 2025

Led art direction for integrated campaigns with corporate clients (Volksbank, Aon, Cassa Centrale Banca). Supervised visual productions and coordinated cross-functional teams. Created branded digital asset collections for international e-commerce, ensuring freshness and consistency. Developed brand identity across digital and physical touch points. Designed exhibition materials and created scalable brand guidelines ensuring long-term consistency. Supported teams in developing creative initiatives and shaping community spaces.