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Hi, I’m Tera Trihey, a senior graphic designer and creative director with 15+ years of experience shaping brand strategy and visual identity for nationally recognized consumer brands. I translate business objectives and market insights into compelling visual narratives across packaging, retail, digital, photography, and print to strengthen brand relevance and drive growth. I thrive in cross-functional environments, collaborating with Brand Management, Marketing, Sales, Product, and Production to deliver cohesive brand experiences. I’m passionate about building collaborative creative cultures and elevating design as a strategic business asset, mentoring teams and partners to solve problems and achieve launch-ready results.…Hi, I’m Tera Trihey, a senior graphic designer and creative director with 15+ years of experience shaping brand strategy and visual identity for nationally recognized consumer brands. I translate business objectives and market insights into compelling visual narratives across packaging, retail, digital, photography, and print to strengthen brand relevance and drive growth. I thrive in cross-functional environments, collaborating with Brand Management, Marketing, Sales, Product, and Production to deliver cohesive brand experiences. I’m passionate about building collaborative creative cultures and elevating design as a strategic business asset, mentoring teams and partners to solve problems and achieve launch-ready results.

Tera Trihey

Graphic Designer, Creative Director, Art Director, +3

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Hi, I’m Tera Trihey, a senior graphic designer and creative director with 15+ years of experience shaping brand strategy and visual identity for nationally recognized consumer brands. I translate business objectives and market insights into compelling visual narratives across packaging, retail, digital, photography, and print to strengthen brand relevance and drive growth. I thrive in cross-functional environments, collaborating with Brand Management, Marketing, Sales, Product, and Production to deliver cohesive brand experiences. I’m passionate about building collaborative creative cultures and elevating design as a strategic business asset, mentoring teams and partners to solve problems and achieve launch-ready results.…Hi, I’m Tera Trihey, a senior graphic designer and creative director with 15+ years of experience shaping brand strategy and visual identity for nationally recognized consumer brands. I translate business objectives and market insights into compelling visual narratives across packaging, retail, digital, photography, and print to strengthen brand relevance and drive growth. I thrive in cross-functional environments, collaborating with Brand Management, Marketing, Sales, Product, and Production to deliver cohesive brand experiences. I’m passionate about building collaborative creative cultures and elevating design as a strategic business asset, mentoring teams and partners to solve problems and achieve launch-ready results.

Available to hire

Hi, I’m Tera Trihey, a senior graphic designer and creative director with 15+ years of experience shaping brand strategy and visual identity for nationally recognized consumer brands. I translate business objectives and market insights into compelling visual narratives across packaging, retail, digital, photography, and print to strengthen brand relevance and drive growth.

I thrive in cross-functional environments, collaborating with Brand Management, Marketing, Sales, Product, and Production to deliver cohesive brand experiences. I’m passionate about building collaborative creative cultures and elevating design as a strategic business asset, mentoring teams and partners to solve problems and achieve launch-ready results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Dare Foods

January 1, 2010 - May 1, 2026

Led design, creative strategy and execution across multiple consumer brands for packaging, marketing initiatives, retail programs, photography, and product launches spanning 50+ active SKUs. Created packaging, point-of-sale materials, sales collateral, presentations, digital content, and photography that delivered cohesive brand experiences across customer touchpoints. Designed retail-ready merchandising systems including in-store displays, wire racks, POS signage, and shelf-ready assets for national retail distribution. Mentored marketing team through creative reviews and problem-solving. Served as a strategic creative resource for packaging, brand and commercialization initiatives across the organization.

Creative Director at are Foods

January 1, 2010 - May 1, 2026

Led design, creative strategy, and execution across multiple consumer brands (La Panzanella, raincoast crisps, Breton, Veggie Crisps) for packaging, marketing initiatives, retail programs, photography, and product launches spanning 50+ SKUs. Created packaging, POS materials, sales collateral, presentations, digital content, and photography to deliver cohesive brand experiences across customer touchpoints. Developed La Panzanella Bruschetta packaging and launch materials; redesigned La Panzanella Croccantini and Breton Bites to strengthen shelf presence for 2025 launches. Designed packaging and marketing materials for raincoast crisps including the gluten-free almond flour line, supporting category expansion and the Salty Date variety that earned a Good Housekeeping Best Snack Award. Managed the transition of 30+ SKUs to a new packaging substrate and production partner, coordinating approvals and vendor relationships with minimal disruption. Collaborated with Brand Management, Marketing

Graphic Design Product Manager at The Laurel Group

January 1, 2002 - December 31, 2009

Designed greeting cards, packaging, bookplates, bookmarks, puzzles, POS materials, trade show graphics, and marketing collateral for the Laurel Ink Brand. Created collateral for nonprofit and community-focused initiatives. Implemented improved color management and proofing processes for increased print consistency. Managed department workflow and coordinated printing and production with domestic and international vendors with print brokers.

Creative Director at SuperGraphics (a division of GM Nameplate)

January 1, 1994 - December 31, 2001

Advanced from Designer to Production Manager then Creative Director while leading multidisciplinary creative and production teams across large-scale branded environments and experiential graphics projects. Delivered high-impact visual brand experiences for clients including Adidas, Boeing, Nike, and the Seattle Mariners. Directed concept development, environmental graphics, large-format campaigns, and production execution from design through installation. Managed complex, fast-turn creative workflows while collaborating with clients, vendors, and internal production teams to ensure quality and brand consistency.