Marke ti ng L e a der | Head of Marketin

Owned end-to-end B2B demand generation strategy and executed campaigns designed for speed-to-learning and maximum ROI. Built an active revenue channel through business website optimization, including architecture, landing page design, and CRO. Architected CRM infrastructure (data cleaning, segmentation, enrichment) to improve marketing-to-sales handoff and reduce lead decay. Defined SEO/SEM and paid media strategy in collaboration with Sales to lower CPL and increase MQL-to-SQL conversion. Reported KPIs directly to the CEO and prioritized budget allocation based on pipeline impact rather than vanity metrics; integrated AI tools into workflows to improve targeting precision and execution velocity.

Developed and executed end-to-end marketing strategy for the Spanish market and led a team of three across digital, content, and clinic-level marketing. Designed and implemented customer acquisition programs focused on AOR (active owner rate) and LTV growth metrics. Managed the full digital marketing stack across multiple clinic locations including campaigns, content, CRM, and performance analytics. Created Spain-specific content aligned to the behaviors and motivations of local pet owners, and collaborated with operations and clinical leadership to ensure consistent brand messaging and a strong patient/client experience.

Created and oversaw GTM strategies targeting English-speaking markets, including branding and product communication. Handled CRO, CRM, MQL qualification, and DAM management to support pipeline and conversion objectives.