Hi, I'm Terry Laura Mwihaki Kimani. I'm an insight-driven digital marketing strategist with a strong track record in integrated marketing, branding, content creation, and market research. I enjoy turning data into compelling campaigns and building strategic marketing plans that resonate across channels. I thrive in remote, independent work and love collaborating with development teams to deliver tech-enabled marketing initiatives. My hybrid approach blends creativity with analytical thinking and a clear commercial focus, helping brands grow in competitive spaces.…

Terry Laura Mwihaki Kimani

Hi, I'm Terry Laura Mwihaki Kimani. I'm an insight-driven digital marketing strategist with a strong track record in integrated marketing, branding, content creation, and market research. I enjoy turning data into compelling campaigns and building strategic marketing plans that resonate across channels. I thrive in remote, independent work and love collaborating with development teams to deliver tech-enabled marketing initiatives. My hybrid approach blends creativity with analytical thinking and a clear commercial focus, helping brands grow in competitive spaces.…

Available to hire

Hi, I’m Terry Laura Mwihaki Kimani. I’m an insight-driven digital marketing strategist with a strong track record in integrated marketing, branding, content creation, and market research. I enjoy turning data into compelling campaigns and building strategic marketing plans that resonate across channels.

I thrive in remote, independent work and love collaborating with development teams to deliver tech-enabled marketing initiatives. My hybrid approach blends creativity with analytical thinking and a clear commercial focus, helping brands grow in competitive spaces.

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Skills

Experience Level

Work Experience

Marketing Strategist – IMC Project at Vivo Fashion Group UK
January 1, 2025 - January 1, 2025
Developed a digital-first launch strategy, conducted PESTEL, STP, and competitor analysis, and built an insight-driven IMC plan with KPIs and messaging pillars.
Digital IMC Strategist – NBA UK Fan Engagement Project at University of Leicester
January 1, 2025 - January 1, 2025
Created a digital engagement strategy using TikTok, YouTube Shorts, OOH and AR concepts, supported by persona creation and cultural insight research.
Digital Inclusion Communications at Digi-Equal Africa
January 1, 2025 - January 1, 2025
Produced community-focused digital content, strengthening communication and cultural insight skills.
Cybersecurity Market Analysis Project at Independent Project
January 1, 2025 - January 1, 2025
Conducted research on cybersecurity brands, industry trends, competitive positioning and consumer trust factors.
Credit Analyst at Heritage Insurance Company
September 1, 2025 - September 1, 2025
Interpreted data, evaluated customer patterns, produced insight-driven reports and supported business decisions.
Accounts Payables Assistant at Gertrude’s Children's Hospital
September 1, 2022 - September 1, 2022
Managed financial data and reconciliations with 100% accuracy.
Director (Commercial Support) at Busam Insurance Brokers
October 1, 2024 - November 26, 2025
Supported commercial processes, onboarding and client communication.

Education

MSc Digital Marketing Strategy at University of Leicester
January 1, 2025 - January 1, 2026
BSc Finance at USIU–Africa
January 11, 2030 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Healthcare, Education, Media & Entertainment, Professional Services

Skills

Experience Level