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I'm Tessa Scala, a French & British marketer living in Madrid, with 6 years of experience across B2B and B2C. I specialise in Performance and Operational Marketing — from website builds and branding to multi-channel campaigns, data analysis and pipeline optimisation. I’ve led agency partnerships, presented to teams, and trained colleagues to drive autonomous, high-impact marketing and measurable results.…I'm Tessa Scala, a French & British marketer living in Madrid, with 6 years of experience across B2B and B2C. I specialise in Performance and Operational Marketing — from website builds and branding to multi-channel campaigns, data analysis and pipeline optimisation. I’ve led agency partnerships, presented to teams, and trained colleagues to drive autonomous, high-impact marketing and measurable results.

Tessa Scala

Marketing Consultant, Performance Marketer, Growth Marketer, +3

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I'm Tessa Scala, a French & British marketer living in Madrid, with 6 years of experience across B2B and B2C. I specialise in Performance and Operational Marketing — from website builds and branding to multi-channel campaigns, data analysis and pipeline optimisation. I’ve led agency partnerships, presented to teams, and trained colleagues to drive autonomous, high-impact marketing and measurable results.…I'm Tessa Scala, a French & British marketer living in Madrid, with 6 years of experience across B2B and B2C. I specialise in Performance and Operational Marketing — from website builds and branding to multi-channel campaigns, data analysis and pipeline optimisation. I’ve led agency partnerships, presented to teams, and trained colleagues to drive autonomous, high-impact marketing and measurable results.

Available to hire

I’m Tessa Scala, a French & British marketer living in Madrid, with 6 years of experience across B2B and B2C. I specialise in Performance and Operational Marketing — from website builds and branding to multi-channel campaigns, data analysis and pipeline optimisation. I’ve led agency partnerships, presented to teams, and trained colleagues to drive autonomous, high-impact marketing and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Marketing Consultant – Freelance at Self-employed / Freelance

January 25, 2025 - Present

Offering marketing consultancy to self-employed and small business owners. Evaluating company website and social media to develop updated marketing strategy. Creating templated campaigns, designs and target markets to set up clients with a successful and autonomous structure. Clients include Jojo’s Dough, Sparks Resourcing, Les Yachts de Lyon, O Soins d’Aure.

Marketing Operations Manager at Modulr

October 1, 2023 - October 1, 2024

Defined HubSpot governance and ownership, and oversaw stakeholder usage to ensure system hygiene. Launched new branding including website, content, logos, designs, templates and office photoshoots. Analyzed data and performance from Prospect to Closed Won and presented findings monthly to Marketing and Sales. Managed daily ownership of two agencies, creating scalable systems to deliver quality and cost-effective campaigns.

Marketing Campaign Executive at Modulr

July 1, 2022 - September 1, 2023

Implemented innovative strategies to improve ROI and reach targets. Marketed and attended events in Europe to spread brand awareness and convert MQLs into Pipeline leads. Planned, executed and optimized multi-channel campaigns to drive lead generation, with the use of A/B testing. Managed performance marketing through data-driven decisions regarding creation, implementation and optimization.

Marketing Assistant at Law Business Research

April 1, 2021 - July 1, 2022

Generated organic and paid LinkedIn leads for the Sales team to support revenue targets (averaging £55k). Managed marketing campaigns for in-person events from creation to optimisation: website, emails, organic and paid social.

Marketing Intern at Netrivals

September 1, 2017 - May 1, 2018

Supported marketing activities during internship tenure.

Marketing Consultant at Freelance

October 1, 2024 - Present

Evaluating company website and social media to develop an updated and adapted marketing strategy. Creating templated campaigns, designs and target markets to set up clients with a successful and autonomous structure. Clients include: Jojo’s Dough, Sparks Resourcing, Marie Biamonte, Tipsun Marketing.

Marketing Operation Manager at Modulr

October 1, 2023 - October 1, 2024

Defined HubSpot governance and ownership, and oversaw stakeholder usage to ensure system hygiene. Launched new company branding, including new website, content, logo, designs, templates and office photoshoots. Analysed data and performance from Prospect to Closed Won to present findings every month to Marketing and Sales. Managed full ownership of two agencies daily, created scalable systems to deliver quality and cost-efficient campaigns.

Marketing Consultant – Freelance at Freelance

October 1, 2024 - Present

Evaluated company website and social media to develop an updated and adapted marketing strategy. Created templated campaigns, designs and target market definitions to set up clients with an autonomous structure. Clients included Jojo’s Dough, Sparks Resourcing, Marie Biamonte, and Tipsun Marketing.