Senior Visual Merchandising & Creative Coordinator at LEATT / 211 DISTRIBUTION

Lead visual merchandising initiatives across a nationwide retail network, ensuring consistent brand presentation and execution across multiple locations. Collaborate with Sales, Marketing, Operations, and Retail teams to deliver elevated customer experiences while maintaining brand consistency and operational excellence.

Visual Merchandising Coordinator at TiffanyFeltrop (self-employed/distribution)

Led and managed visual merchandising strategy across a nationwide retail network, ensuring consistent brand presentation and execution across multiple locations. Developed and implemented seasonal merchandising strategies, product launches, retail activations, and promotional campaigns. Created store layouts, fixture plans, merchandising guides, and visual standards using Adobe Illustrator and SketchUp. Coordinated installation timelines, vendor communications, and project execution to ensure seamless delivery of merchandising programs. Conducted store re-evaluations and provided recommendations to optimize customer experience, product visibility, and sales performance. Trained retail partners and field teams on visual merchandising standards and best practices. Managed multiple concurrent projects while maintaining adherence to brand standards and operational excellence.

Boutique Owner at TEGAN AND MADISON CO.

Founded and managed an e-commerce and event-based retail brand focused on curated merchandise and elevated customer experiences. Developed comprehensive brand identity and visual merchandising strategies, including marketing campaigns and design concepts.

Boutique Owner at Egan and Madison Co.

Founded and managed an e-commerce and event-based retail brand focused on curated merchandising and elevated customer experiences. Developed comprehensive brand identity, visual merchandising strategy, marketing campaigns, and customer engagement initiatives. Designed retail displays and event merchandising concepts including visual storytelling experiences to support brand growth. Managed product assortment planning, inventory management, vendor relationships, and operational execution. Led creative direction across product, photography, content creation, and digital marketing using Adobe Creative Suite. Managed business operations including budgeting, project timelines, and customer experience programming; executed corporate visual merchandising across windows, floor sets, seasonal campaigns, and promotional events. Installed and maintained visual presentations aligned to brand standards and partnered with store leadership and merchandising teams to optimize traffic flow and product

Visual Merchandiser at MACY'S

Executed corporate visual merchandising strategies across storefronts and promotional events. Collaborated with regional teams on visual display strategies and season transitions.

Retail Visual Merchandiser at Macy’s

Executed corporate visual merchandising strategies across windows, floorsets, seasonal campaigns, and promotional events in a retail environment. Installed and maintained visual presentations aligned with brand standards and merchandising directives. Partnered with store leadership and merchandising teams to optimize traffic flow and product placement. Supported major product launches, seasonal transitions, and store-wide visual resets. Trained associates on visual presentation standards and merchandising execution.