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I’m Thaina, a bilingual content and marketing executive with 10+ years of experience building data-driven strategies across social platforms for global brands and entertainment companies. I used to work as a senior content manager at Duolingo Brazil and now I currently lead content strategy, marketing, and business development for ForthBeats Ltd in Malta, spanning talent management and music-curation/streaming brands.…I’m Thaina, a bilingual content and marketing executive with 10+ years of experience building data-driven strategies across social platforms for global brands and entertainment companies. I used to work as a senior content manager at Duolingo Brazil and now I currently lead content strategy, marketing, and business development for ForthBeats Ltd in Malta, spanning talent management and music-curation/streaming brands.

Thaina

Content Producer, Content Strategist, Marketing Strategist, +2

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I’m Thaina, a bilingual content and marketing executive with 10+ years of experience building data-driven strategies across social platforms for global brands and entertainment companies. I used to work as a senior content manager at Duolingo Brazil and now I currently lead content strategy, marketing, and business development for ForthBeats Ltd in Malta, spanning talent management and music-curation/streaming brands.…I’m Thaina, a bilingual content and marketing executive with 10+ years of experience building data-driven strategies across social platforms for global brands and entertainment companies. I used to work as a senior content manager at Duolingo Brazil and now I currently lead content strategy, marketing, and business development for ForthBeats Ltd in Malta, spanning talent management and music-curation/streaming brands.

Available to hire

I’m Thaina, a bilingual content and marketing executive with 10+ years of experience building data-driven strategies across social platforms for global brands and entertainment companies. I used to work as a senior content manager at Duolingo Brazil and now I currently lead content strategy, marketing, and business development for ForthBeats Ltd in Malta, spanning talent management and music-curation/streaming brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

Italian

Beginner

Work Experience

Marketing Executive at ForthBeats Ltd

January 1, 2026 - Present

Leads end-to-end content strategy, marketing, and business development across ForthBeats Ltd’s two divisions: Cool Daddy Gigs Management (talent booking and artist management) and YourPlaylist (music curation and streaming). Owns the full Instagram strategy for Cool Daddy Gigs Management including profile audits, content calendars, branded visual direction, and Reels scripting aligned to brand voice and identity. Built the company’s LinkedIn presence from the ground up for B2B visibility and recruitment, and develops client-facing pitch decks and sales presentations for brand partnerships. Directs requirements for a proprietary talent-catalog web application to improve artist roster showcasing. Produces marketing copy and Reels scripts with a premium, cinematic tone, while managing output across two entertainment brands simultaneously.

Senior Content Manager at Duolingo Brazil

January 1, 2023 - January 1, 2026

Launched and led Duolingo Brazil’s WhatsApp Channel, growing it to 2.1M+ subscribers and becoming the most downloaded social platform in the country. Created the brand’s most viral TikTok video with 78M+ organic views. Developed and executed integrated content strategies across TikTok, Instagram, Twitter/X, and WhatsApp to increase engagement and reach with Gen Z audiences. Managed cross-functional creative teams focused on performance, ideation, and experimentation, and co-created educational content with product teams to keep learning fun and consistent with the product. Used trend monitoring and community listening to shape culturally relevant campaigns.

Promoter & Content Coordinator at Rock in Rio Brazil

January 1, 2022 - Present

Managed model casting and scheduling for large-scale music festival activations. Created and maintained production budgets and tracking spreadsheets. Supported pre-event logistics and coordination across multiple teams, delivering high-performance work under pressure and fast turnarounds.

Community Content Manager at Fleishman Hillard Brazil

January 1, 2021 - Present

Oversaw content calendar creation and community management for major brand accounts. Supported influencer partnerships and real-time campaign execution during live events. Analyzed performance data to adjust communication strategies and improve reach.

Social Media Intern at Mamel(o) Produção Brazil

January 1, 2018 - Present

Produced short-form video and audiovisual content for social channels. Coordinated digital engagement and branded storytelling efforts.

Community Intern at Purple Cow Brazil

January 1, 2017 - Present

Assisted with event coverage, live content creation, and audience engagement. Built performance reports and monitored competitor behavior.