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My name is Thamsanqa, known as Thamie in the industry, and I am a Visionary Web Developer and E-commerce Growth Specialist with 7 years ofexperience scaling digital platforms and executing advanced SEO strategies. I recently propelled Rugged SA to the forefront of South Africa’s ruggedtech market, generating over R40 million in sales and securing leading market positions in over 4 years. I am now seeking to leverage my expertisein building, marketing, analyzing, and scaling digital products to drive innovation and substantial growth in future ventures.I specialize in creatingand optimizing digital products on platforms like WordPress, Shopify, and Webflow, integrating and applying SEO, & Web Analytics, and workflowautomation to maximize user experience and ROI. I employ a structured growth framework I call "BMAS" which stands for Build → Market →Analyze → Scale, ensuring every product reaches its full potential in both adoption and revenue. My work spans digital strategy, AI-drivenautomation, web development, AI-powered SEO, and analytics, helping businesses transform insights into actionable, scalable solutions.…My name is Thamsanqa, known as Thamie in the industry, and I am a Visionary Web Developer and E-commerce Growth Specialist with 7 years ofexperience scaling digital platforms and executing advanced SEO strategies. I recently propelled Rugged SA to the forefront of South Africa’s ruggedtech market, generating over R40 million in sales and securing leading market positions in over 4 years. I am now seeking to leverage my expertisein building, marketing, analyzing, and scaling digital products to drive innovation and substantial growth in future ventures.I specialize in creatingand optimizing digital products on platforms like WordPress, Shopify, and Webflow, integrating and applying SEO, & Web Analytics, and workflowautomation to maximize user experience and ROI. I employ a structured growth framework I call "BMAS" which stands for Build → Market →Analyze → Scale, ensuring every product reaches its full potential in both adoption and revenue. My work spans digital strategy, AI-drivenautomation, web development, AI-powered SEO, and analytics, helping businesses transform insights into actionable, scalable solutions.

Thamsanqa Dube

Web Developer, Web Designer, SEO Expert, +4

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My name is Thamsanqa, known as Thamie in the industry, and I am a Visionary Web Developer and E-commerce Growth Specialist with 7 years ofexperience scaling digital platforms and executing advanced SEO strategies. I recently propelled Rugged SA to the forefront of South Africa’s ruggedtech market, generating over R40 million in sales and securing leading market positions in over 4 years. I am now seeking to leverage my expertisein building, marketing, analyzing, and scaling digital products to drive innovation and substantial growth in future ventures.I specialize in creatingand optimizing digital products on platforms like WordPress, Shopify, and Webflow, integrating and applying SEO, & Web Analytics, and workflowautomation to maximize user experience and ROI. I employ a structured growth framework I call "BMAS" which stands for Build → Market →Analyze → Scale, ensuring every product reaches its full potential in both adoption and revenue. My work spans digital strategy, AI-drivenautomation, web development, AI-powered SEO, and analytics, helping businesses transform insights into actionable, scalable solutions.…My name is Thamsanqa, known as Thamie in the industry, and I am a Visionary Web Developer and E-commerce Growth Specialist with 7 years ofexperience scaling digital platforms and executing advanced SEO strategies. I recently propelled Rugged SA to the forefront of South Africa’s ruggedtech market, generating over R40 million in sales and securing leading market positions in over 4 years. I am now seeking to leverage my expertisein building, marketing, analyzing, and scaling digital products to drive innovation and substantial growth in future ventures.I specialize in creatingand optimizing digital products on platforms like WordPress, Shopify, and Webflow, integrating and applying SEO, & Web Analytics, and workflowautomation to maximize user experience and ROI. I employ a structured growth framework I call "BMAS" which stands for Build → Market →Analyze → Scale, ensuring every product reaches its full potential in both adoption and revenue. My work spans digital strategy, AI-drivenautomation, web development, AI-powered SEO, and analytics, helping businesses transform insights into actionable, scalable solutions.

Available to hire

My name is Thamsanqa, known as Thamie in the industry, and I am a Visionary Web Developer and E-commerce Growth Specialist with 7 years ofexperience scaling digital platforms and executing advanced SEO strategies. I recently propelled Rugged SA to the forefront of South Africa’s ruggedtech market, generating over R40 million in sales and securing leading market positions in over 4 years. I am now seeking to leverage my expertisein building, marketing, analyzing, and scaling digital products to drive innovation and substantial growth in future ventures.I specialize in creatingand optimizing digital products on platforms like WordPress, Shopify, and Webflow, integrating and applying SEO, & Web Analytics, and workflowautomation to maximize user experience and ROI. I employ a structured growth framework I call “BMAS” which stands for Build → Market →Analyze → Scale, ensuring every product reaches its full potential in both adoption and revenue. My work spans digital strategy, AI-drivenautomation, web development, AI-powered SEO, and analytics, helping businesses transform insights into actionable, scalable solutions.

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Work Experience

Web Developer / E-commerce, SEO & Growth Specialist at Rugged SA

January 1, 2020 - Present

Scaled Rugged SA’s e-commerce platform to generate over R20 million in online sales within 4 years, driving significant business growth. Ranked Rugged SA #1 in South Africa’s rugged tech retail sector, outperforming 10+ critical competitors through superior SEO, CRO, and marketing execution. Led advanced SEO campaigns with SEMrush, securing high-authority backlinks (DA 70+) and achieving top search rankings for competitive industry keywords. Orchestrated email marketing automation with Omnisend, boosting customer engagement with 20%+ open rates and 12%+ click rates, driving a large share of repeat purchases. Built and optimized automation workflows on the e-commerce platform that directly generated over R10 million in automated revenue. Designed and executed CRO strategies including A/B testing, heatmap analysis, and funnel optimization that lifted conversion rates by 25% and reduced checkout abandonment by 15%. Expanded customer interaction via Tidio conversational platform, gener

Web Developer & Growth Specialist at PlatinoVida

December 31, 2023 - August 22, 2025

Engineered custom e-commerce solutions on WordPress and Shopify that enabled clients to scale online sales and improved digital customer journeys. Designed and deployed websites with responsive UI/UX and complex back-end integrations, improving site performance and reliability. Championed SEO optimization and digital integration, increasing organic traffic for multiple client sites by 30%. Integrated marketing and analytics tools, enhancing client decision-making and boosting user engagement metrics by up to 25%. Led rapid prototyping using Figma and AI tools at our disposal, reducing average time-to-market by 40% for new client offerings. Collaborated in product development cycles from concept to launch, ensuring alignment between technical execution and business growth objectives. Provided leadership and mentorship to junior developers, raising the overall coding standard and accelerating delivery timelines. Served as the bridge between technical teams and non-technical stakeholders,

Web Developer & E-commerce Shop Manager at Esserv

December 31, 2021 - August 22, 2025

Redesigned and optimized the company’s e-commerce website, resulting in a 40% increase in user engagement and stronger client satisfaction. Practiced the dropshipping model, liaising with suppliers in China and the United States to streamline international shipping and logistics operations. Managed end-to-end e-commerce workflows including product listings, promotions, and customer service, directly contributing to growth in online sales and repeat purchases. Delivered multiple client-facing website projects from concept to launch, ensuring timely delivery and high-quality outcomes. Applied user-centered design principles with Adobe Creative Suite, Figma, and Sketch, enhancing usability and conversion rates across platforms. Implemented front-end development improvements (HTML, CSS, JavaScript) to ensure site responsiveness and optimized performance in search engines. Collaborated with cross-functional teams to align web design and digital marketing with business goals, ensuring bran

Project Manager at Red Cup Events (PVT)

December 31, 2019 - August 22, 2025

Led the end-to-end management of high-profile events for universities and organizations, consistently delivering projects on time, within budget, and above client expectations. Prepared and managed RFPs and proposals, securing multiple university partnerships and strengthening the company’s client base. Directed project teams and suppliers, fostering collaboration and ensuring operational excellence across logistics, marketing, and on-site delivery. Coordinated events attended by thousands of participants, overseeing everything from venue negotiations to day-of execution. Developed and maintained strong client and supplier relationships, securing repeat business and long-term partnerships. Implemented cost control strategies, achieving significant savings while maintaining high-quality experiences. Oversaw company website and social presence, increasing brand visibility and driving event attendance. Managed the sales and distribution of merchandise, boosting event profitability. Demo

Web Developer / E-commerce Intern at Merkado Online Shop

December 31, 2017 - August 22, 2025

Oversaw back-end development and product categorization for 1000+ products, enhancing usability. Improved order synchronization across Shopify, Uafrica, and Bidorbuy platforms, reducing system errors by 35%. Delivered technical support for 15+ workstations and assisted in CRM optimization, boosting customer engagement. Operated company CRM to manage customer interactions and improve business relationships. Performed weekly updates to Merkado website. Collaborated with external developers and 3rd party support teams to enhance user experience. Implemented solutions to streamline online shopping processes. Contributed to the improvement of Merkado's digital presence across various platforms. Assisted in optimizing product visibility and accessibility in the online marketplace.

Acting IT Resource Centre Manager at Pearson Institute of Higher Education

December 31, 2017 - August 22, 2025

Managed IT resources for students, maintaining 100 computers and multiple network devices. Resolved daily technical issues for over 20 students and established secure login credentials for 200+ users. Streamlined resource allocation for study rooms and optimized database management. Resolved software and hardware malfunctions for a minimum of 20 students a day. Administered and managed eight study rooms available to 3000 students on campus and a database record of study guide modules borrowed by students. Created and established login credentials for a minimum of 200 students for access to school local area network.