Thamires Araujo
I am a Media Coordinator and Campaign Strategist with a strong background in digital advertising, paid search and social media marketing.
About
I am a Media Coordinator and Campaign Strategist with a strong background in digital advertising, paid search and social media marketing. I thrive on adaptable, problem-solving approaches and bring a mix of technical and creative skills to design and optimize multi-channel campaigns.
I’ve led campaigns and activations for global brands such as Netflix, Toyota and Unilever, collaborating with cross-functional teams to deliver measurable results across Google Ads, Meta, YouTube and programmatic channels. I’m a collaborative, ideas-driven teammate who loves turning insights into campaigns that engage audiences and meet client goals.
- 12 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
Work experience· 9 roles
Managed strategic planning and execution of digital campaigns across Google (Search, Display, Performance Max, DV360: YouTube, Audio, Display), Meta, TikTok, LinkedIn, and programmatic campaigns via Vistar and Magnite, supporting awareness/consideration and performance-driven campaigns. Led omnichannel media strategy and collaboration with publishers to negotiate inventory and reporting.
Managed programmatic campaigns across DV360, Magnite, and Vistar, including campaign setup, VAST/VPAID tag configuration, pacing, and audience targeting; performed daily optimisations and prepared performance and billing reports; reconciled campaigns with finance.
Managed operational aspects of media campaigns for entertainment and concert promotion; daily optimisations (budget allocation, pacing, audience targeting); prepared dashboards and performance reports; implemented conversion tracking pixels and DSP targeting to improve engagement.
Education· 7
Certifications and awards
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