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I am a freelance UX/Product/Digital CX professional focused on clear, intuitive interfaces for web-based digital products. I translate stakeholder requirements, user needs and complex information into user flows, wireframes, prototypes and structured interface decisions in Figma, with a strong focus on usability, information architecture and professional-user clarity. My differentiator is the bridge between UX/UI design, service-to-digital strategy and premium customer experience. Across product, service design, business development and founder-led ventures, I have built a practical lens for trust, reassurance, accessibility, journey friction and the small design decisions that make digital tools feel usable and credible.…I am a freelance UX/Product/Digital CX professional focused on clear, intuitive interfaces for web-based digital products. I translate stakeholder requirements, user needs and complex information into user flows, wireframes, prototypes and structured interface decisions in Figma, with a strong focus on usability, information architecture and professional-user clarity. My differentiator is the bridge between UX/UI design, service-to-digital strategy and premium customer experience. Across product, service design, business development and founder-led ventures, I have built a practical lens for trust, reassurance, accessibility, journey friction and the small design decisions that make digital tools feel usable and credible.

Thayna Ranny

UX Designer, UI Designer, Product Designer, +2

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I am a freelance UX/Product/Digital CX professional focused on clear, intuitive interfaces for web-based digital products. I translate stakeholder requirements, user needs and complex information into user flows, wireframes, prototypes and structured interface decisions in Figma, with a strong focus on usability, information architecture and professional-user clarity. My differentiator is the bridge between UX/UI design, service-to-digital strategy and premium customer experience. Across product, service design, business development and founder-led ventures, I have built a practical lens for trust, reassurance, accessibility, journey friction and the small design decisions that make digital tools feel usable and credible.…I am a freelance UX/Product/Digital CX professional focused on clear, intuitive interfaces for web-based digital products. I translate stakeholder requirements, user needs and complex information into user flows, wireframes, prototypes and structured interface decisions in Figma, with a strong focus on usability, information architecture and professional-user clarity. My differentiator is the bridge between UX/UI design, service-to-digital strategy and premium customer experience. Across product, service design, business development and founder-led ventures, I have built a practical lens for trust, reassurance, accessibility, journey friction and the small design decisions that make digital tools feel usable and credible.

Available to hire

I am a freelance UX/Product/Digital CX professional focused on clear, intuitive interfaces for web-based digital products. I translate stakeholder requirements, user needs and complex information into user flows, wireframes, prototypes and structured interface decisions in Figma, with a strong focus on usability, information architecture and professional-user clarity.

My differentiator is the bridge between UX/UI design, service-to-digital strategy and premium customer experience. Across product, service design, business development and founder-led ventures, I have built a practical lens for trust, reassurance, accessibility, journey friction and the small design decisions that make digital tools feel usable and credible.

Skills

Figma

Product Design

Web Design

Experience Level

Figma

Expert

Product Design

Expert

Web Design

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Serbian

Beginner

Work Experience

Freelance UX/Product Designer at Elevate Spark

May 1, 2026 - Present

Reframed a website request into a service-to-digital product strategy covering audience clarity, offer architecture, trust signals, content hierarchy and conversion logic. Translated founder vision, stakeholder input and service complexity into clearer information architecture, journey logic and screen-level design priorities. Created discovery artefacts including stakeholder interview notes, assumption log, decision log and insight log to separate knowns, unknowns and assumptions before design. Defined the next design layer through UX copy direction, low-fidelity wireframes, validation planning and structured design decisions in Figma/FigJam. Used AI-assisted synthesis to accelerate research organisation while preserving human nuance, clarity and evidence-based product thinking.

Guest Experience Designer at Riyadh Air

May 1, 2024 - September 1, 2025

Mapped guest and crew journeys across digital, physical and in-flight environments, identifying pain points, emotional moments, lifecycle flows and optimisation opportunities. Contributed to cabin app concepts, crew-facing tools, service recovery kits, personas, journey maps, training content and operational guidance. Partnered with product, brand, operations, training and technology teams to align user needs and business goals with operational constraints. Synthesised behavioural observation, VoC signals, feedback and stakeholder input into service blueprints, experience principles and digital product ideas. Supported GACA/AOC certification readiness through structured experience documentation and service standards that contributed to launch readiness.

Business Development Analyst at Establish Brazil International

January 1, 2017 - May 1, 2019

Led client research, discovery calls, CRM activity and pipeline analysis to identify friction, conversion gaps and partner experience opportunities. Designed the Transparent System, a digital product concept to increase client trust and branch credibility, from problem framing and user flows to developer handoff. Built Salesforce and Pipedrive pipelines, improving segmentation, lead tracking, customer visibility and follow-up consistency across the business development process.

Founder at iGuarani Swimwear & SmartBeauty

January 1, 2021 - January 1, 2025

Built two consumer brands from scratch, owning customer journey, positioning, content, pricing, consultation flows, retail/pop-up experience and launch decisions. Scaled SmartBeauty to 5,000+ clients through consultation flows, retention strategy and CRM in Asana; expanded into B2B distribution with 10+ salon partners. Turned customer behaviour, service feedback and business constraints into clearer offers, trust-led journeys and revenue opportunities.