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I am a Marketing & Content Lead with end-to-end ownership across strategy, execution, and optimization. I bring a strong analytical foundation in market research, segmentation, and performance analysis, paired with hands-on delivery across TikTok growth, social content, SEO, CRM-led campaigns, and sales enablement. I am proficient in Excel, basic SQL, and Power BI to analyze engagement data, identify performance drivers, and optimize campaigns based on algorithmic signals. I am data-driven, structured, and focused on measurable outcomes. I collaborate with cross-functional teams and stakeholders to translate insights into customer experiences and revenue growth, continually refining strategies to drive meaningful impact.…I am a Marketing & Content Lead with end-to-end ownership across strategy, execution, and optimization. I bring a strong analytical foundation in market research, segmentation, and performance analysis, paired with hands-on delivery across TikTok growth, social content, SEO, CRM-led campaigns, and sales enablement. I am proficient in Excel, basic SQL, and Power BI to analyze engagement data, identify performance drivers, and optimize campaigns based on algorithmic signals. I am data-driven, structured, and focused on measurable outcomes. I collaborate with cross-functional teams and stakeholders to translate insights into customer experiences and revenue growth, continually refining strategies to drive meaningful impact.

Thea Cao

Marketing Strategist, Data Analyst, Product Designer, +5

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I am a Marketing & Content Lead with end-to-end ownership across strategy, execution, and optimization. I bring a strong analytical foundation in market research, segmentation, and performance analysis, paired with hands-on delivery across TikTok growth, social content, SEO, CRM-led campaigns, and sales enablement. I am proficient in Excel, basic SQL, and Power BI to analyze engagement data, identify performance drivers, and optimize campaigns based on algorithmic signals. I am data-driven, structured, and focused on measurable outcomes. I collaborate with cross-functional teams and stakeholders to translate insights into customer experiences and revenue growth, continually refining strategies to drive meaningful impact.…I am a Marketing & Content Lead with end-to-end ownership across strategy, execution, and optimization. I bring a strong analytical foundation in market research, segmentation, and performance analysis, paired with hands-on delivery across TikTok growth, social content, SEO, CRM-led campaigns, and sales enablement. I am proficient in Excel, basic SQL, and Power BI to analyze engagement data, identify performance drivers, and optimize campaigns based on algorithmic signals. I am data-driven, structured, and focused on measurable outcomes. I collaborate with cross-functional teams and stakeholders to translate insights into customer experiences and revenue growth, continually refining strategies to drive meaningful impact.

Available to hire

I am a Marketing & Content Lead with end-to-end ownership across strategy, execution, and optimization. I bring a strong analytical foundation in market research, segmentation, and performance analysis, paired with hands-on delivery across TikTok growth, social content, SEO, CRM-led campaigns, and sales enablement. I am proficient in Excel, basic SQL, and Power BI to analyze engagement data, identify performance drivers, and optimize campaigns based on algorithmic signals.

I am data-driven, structured, and focused on measurable outcomes. I collaborate with cross-functional teams and stakeholders to translate insights into customer experiences and revenue growth, continually refining strategies to drive meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Vietnamese

Fluent

English

Fluent

Chinese

Beginner

Work Experience

Marketing & Customer Experience Executive at CAO Fine Jewellery

May 31, 2025 - October 16, 2025

Led customer segmentation and voucher redemption analysis, boosting redemption rate from 16% to 65% and revenue from 56K to 181K AUD in 1 month, sustained 6 months. Designed a data-driven customer insights model and recommended in-store service strategy, achieving 100% satisfaction and +25% foot traffic. Executed six private sales events, generating 312K+ AUD. Developed an integrated data management system linking CRM, VOC, and internal data to improve strategic decision-making.

Marketing & Customer Experience Executive at Cao Fine Jewellery

March 1, 2024 - May 1, 2025

Led CRM-driven customer segmentation and voucher redemption analysis, increasing redemption from 16% to 65% and monthly revenue from 56K AUD to 181K AUD, with performance sustained over 6 months. Built an integrated customer data system linking CRM, Voice of Customer (VoC), and internal sales data, improving visibility into customer behavior and supporting strategic marketing and service decisions. Planned and executed six private customer sales events, generating 312K+ AUD in revenue. Contributed to a 100% customer satisfaction rate and a +25% increase in foot traffic.

Digital Marketing Intern at Vietnam Airlines

August 31, 2023 - October 16, 2025

Optimized SEO, website, and app performance, improving site traffic by 18% and reducing bounce rate by 12%. Analyzed CRM data on the Insider platform covering more than 2 million users across Vietnam and SEA to identify customer behavior patterns and support targeted campaigns. Proposed YouTube growth strategy adopted by department head.

Content Creator at @ Hanoibook Club (TikTok, Instagram)

July 1, 2023 - August 1, 2023

Launched and scaled a niche TikTok channel promoting reading culture, achieving 35,000+ views, 1,500+ likes, and 200+ followers within one month. Designed and tested multiple video formats to improve watch time, engagement, and discoverability. Analyzed TikTok performance data using Excel to identify high-performing content patterns and optimize posting strategy and creative direction.

Account Intern at Dentsu International

November 30, 2022 - October 16, 2025

Supported account director in managing multi-client campaigns (5+ clients, vendors simultaneously). Contributed to 3 new client acquisitions via structured proposals and presentations. Coordinated campaign execution, reporting, and client communication.

Marketing Executive at TG I Group

November 1, 2022 - May 1, 2023

Built and scaled B2B2C social channels from zero, managing 3 Facebook pages and 1 Instagram page across trade and consumer audiences, growing communities to 9.9K (Selective Vietnam), 1.6K (Selective Salon Club), and 4.1K (Caovilla Tam Dao) followers. Planned and executed integrated organic and paid content strategies across Facebook and Instagram, achieving average engagement of ~1,000 likes and 250 comments per post, delivering ~30% average conversion rates.

President at RMIT Golden Flames Competition Club

October 1, 2021 - October 1, 2022

Expanded membership from 30 to 90; organized workshops with 770+ applications and 250+ participants. Mentored members, enabling 50+ national & international competition awards.