Head of Branded Content Strategy at USA TODAY

Led the development and evangelization of branded content strategy for key accounts, overseeing end-to-end programs across editorial, social and experiential assets. Built scalable playbooks, defined governance, and collaborated with sales, product and editorial teams to drive audience growth and revenue.

Senior Content Strategist at USA TODAY

Developed multimedia content campaigns for national and regional clients; created KPI-driven content workflows and governance to align editorial capabilities with client objectives and brand voice.

Senior Brand Content Editor at Bustle

Created and managed branded content campaigns across health, finance, grocery, education and technology verticals; crafted long- and short-form content that maintained brand tone and credibility while engaging target audiences.

Vertical Editor at Huntington Post

Translated complex topics into engaging, long- and short-form content; led topic development and editorial execution across verticals to meet audience and advertiser goals.

Head of Branded Content Strategy at USA TODAY

Concept, pitch, launch and optimize content strategy programs for key accounts. Partners include Pfizer, Regeneron, Novartis, Astra Zeneca, Amazon, Verizon, Intuit, Microsoft, Square and many others. Create highly-compelling long and short-form content that builds trust and credibility in the brand and aligns with the brand’s tone, voice and standards. Implement and evangelize best practices for content creation to ensure it meets client compliance standards, factoring in the nuances and needs of each account. Support the development and implementation of the content strategy, including managing content guidelines, criteria, process documents, and checklists. Advise stakeholders on all aspects of content development, from ideation to execution.

Senior Content Strategist at USA TODAY

Developed multimedia branded content campaigns for national and regional clients. Executed custom content campaigns for advertisers across health care, finance, grocery, education and technology verticals to meet and exceed client goals. Distilled complex topics into long and short-form content that's engaging, easy to understand and fun to experience.

Senior Brand Content Editor at Bustle

Developed content ideas for RFPs to win new business, executed post-sale campaigns from kickoff to completion. Managed a team of branded editors, providing edits and feedback to ensure quality, timely completion. Optimized content to meet client needs and objectives while maintaining editorial best practices. Sourced key influencers for high-level campaigns to resonate with strategic audiences.