TheDaniellePage

Developed multimedia branded content campaigns for national and regional clients. Executed custom content campaigns for advertisers across health care, finance, grocery, education and technology verticals to meet and exceed client goals. Distilled complex topics into long and short-form content that's engaging, easy to understand and fun to experience.

Concept, pitch, launch and optimize content strategy programs for key accounts. Partners include Pfizer, Regeneron, Novartis, Astra Zeneca, Amazon, Verizon, Intuit, Microsoft, Square and many others. Create highly-compelling long and short-form content that builds trust and credibility in the brand and aligns with the brand’s tone, voice and standards. Implement and evangelize best practices for content creation to ensure it meets client compliance standards, factoring in the nuances and needs of each account. Support the development and implementation of the content strategy, including managing content guidelines, criteria, process documents, and checklists. Advise stakeholders on all aspects of content development, from ideation to execution.

Developed multimedia content campaigns for national and regional clients; created KPI-driven content workflows and governance to align editorial capabilities with client objectives and brand voice.