Lady Anastasia B.
I’m Amoya Charlton, a strategic and creative digital & social media manager with 5+ years of experience in consumer-focused content creation, digital brand building, and multi-platform campaign management.
About
I’m Amoya Charlton, a strategic and creative digital & social media manager with 5+ years of experience in consumer-focused content creation, digital brand building, and multi-platform campaign management. I develop and execute marketing strategies for lifestyle and consumer brands across Instagram, TikTok, Facebook, and X—aligning content with brand identity and business goals while driving meaningful engagement and customer experience improvements.
I also bring a strong community-first mindset: I manage audience sentiment, respond to customer concerns in a brand-aligned way, and keep content performing by staying current with social trends and algorithm changes. In addition to creative leadership, I’m a detail-oriented project manager who streamlines workflows, coordinates approvals, and turns performance data into actionable insights—helping teams deliver measurable results across campaigns and platforms.
- 7 years' experience
- Joined November 2026
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Professional Services
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Work experience
Built and developed online communities for e-commerce and personal brands through strategic content, audience engagement, and brand-aligned communications. Created brand voice and digital tone guidelines, along with customer service SOPs, to ensure consistent messaging across client-facing channels. Monitored community feedback to identify emerging issues and implemented responsive communication strategies to maintain audience trust. Conducted content performance audits and analyzed engagement metrics to produce actionable recommendations aligned with marketing objectives and business goals. Improved audience retention and conversion metrics by 15–30% through data-informed content optimization and engagement strategies.
Developed and executed digital marketing strategies for lifestyle and consumer brands across Instagram, TikTok, Facebook, and X. Planned and managed multi-platform content calendars, overseeing content creation, campaign execution, brand voice, and publishing schedules. Designed and optimized social media campaigns, increasing organic engagement by up to 60% across targeted demographics. Managed community engagement and client account communications, monitoring audience sentiment and coordinating timely, brand-aligned responses to consumer concerns. Researched social media trends, platform updates, and algorithm changes to optimize performance, strengthen brand visibility, and maintain audience relevance.
Coordinated cross-functional digital marketing campaigns, serving as the liaison between client stakeholders and creative teams to ensure deliverables met project objectives. Managed project timelines, content calendars, approval workflows, and deadlines to support consistent execution and brand messaging across platforms. Implemented project management tools, workflows, and checklists to streamline campaign delivery from concept through performance reporting. Coordinated content reviews and stakeholder approvals to maintain quality, consistency, and on-time delivery across concurrent projects. Monitored and reported weekly marketing performance using Meta Business Suite and Google Analytics, translating campaign data into actionable insights.
Education
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