Lead the design function for a connected vehicle software company, owning the entire visual brand across marketing, sales, and product. Manage two junior designers and a contract designer, including workload allocation, creative direction, review cycles, and mentoring. Evolve visual identity and design language spanning brand and product, and deliver company-wide rebrand work across customer touchpoints. Built and maintain a company-wide AI brand production system in Claude for presentations, long-form documents, document rebranding, and data visualisation. Created and deployed a Jira design operations system covering structured intake, prioritisation, and capacity planning. Serve as in-house creative owner for external agencies and deliver C-level and customer presentation decks, event and campaign creative.

Graphic Designer / Graphic Design (marketing and product design initiatives) at eriCabbi

May 1, 2022 - June 30, 2024

Led marketing and product design initiatives to support customer engagement and growth of sales pipeline. Produced motion graphics and video content for campaigns and product communication. Designed and maintained the company website, improving usability and visual consistency across key customer touchpoints. Delivered product and marketing design in Figma and built/optimised HubSpot email templates. Managed a high-volume design pipeline, prioritising across stakeholders under tight deadlines.

Freelance Designer at Calibre Design

December 1, 2020 - July 31, 2022

Delivered brand, digital, and print design for clients across multiple industries. Owned intake, scoping, and delivery across concurrent projects while maintaining creative quality and meeting deadlines.

Sole in-house Designer at Ground Labs

January 1, 2018 - September 30, 2020

Sole in-house designer for a B2B data security and compliance software company. Led a company-wide rebrand from inception through detailed design, directing an external agency as the in-house creative owner. Owned event and conference presence end to end, including management of RSA Conference San Francisco. Produced all video content from concept and shoot through edit and delivery, created motion graphics for product/campaign/event use, and delivered a new company website. Developed marketing collateral for sales, campaigns, and events.