Available to hire
Hi! I’m Rachel, a strategic product marketing leader with over 12 years of experience in transforming complex product capabilities into compelling stories that resonate with users. I thrive on collaboration across teams to craft marketing strategies that drive growth and build long-lasting customer relationships.
Work Experience
Founder & CEO at Trnches
January 1, 2025 - PresentCreated and led the positioning of an AI-powered mental load tracker for overwhelmed users. Developed user-centric messaging frameworks, GTM launch plans, and retention strategies.
Founder at Wild Cycles
January 1, 2025 - PresentDeveloped the voice, value proposition, and packaging of a hormone-aligned snack brand featured in Vogue. Built product storytelling strategy tied to the customer lifecycle.
Chief Icebreaker & Director of Marketing at Wavey Ice
January 1, 2025 - October 22, 2025Led brand, product campaigns, and press strategy for a cult FMCG brand. Developed tailored messaging across social, email, and digital platforms.
Co-Founder & CMO at Hurree
January 1, 2025 - October 22, 2025Led product marketing for B2B SaaS platform focused on marketing automation and customer insights. Collaborated with Product, Sales, and Tech teams to ensure messaging-market fit.
Education
BSc (Hons) in Marketing at University of Ulster
September 1, 2009 - June 1, 2013Qualifications
Industry Experience
Software & Internet, Healthcare, Consumer Goods
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