Alexandria J. Craig
I'm Alexandria J. Craig, a creative professional with a background in production operations, team leadership, content creation, and project coordination.
About
I’m Alexandria J. Craig, a creative professional with a background in production operations, team leadership, content creation, and project coordination. I bring a unique mix of creative vision and behind-the-scenes execution, with experience turning ideas into organized, actionable plans and seeing projects through from concept to completion.
My strengths include storytelling, creative problem-solving, coordinating moving parts, and creating content that feels natural and intentional. Whether I’m producing short-form video, developing creative concepts, or managing a project, I bring both structure and personality to the work.
I’m especially drawn to brands and projects in wellness, lifestyle, education, family, and purpose-driven spaces. I love creating work that connects with real people while delivering on a client’s goals.
- 9 years' experience
- Joined October 2026
Industry experience
- Manufacturing
- Education
- Retail
- Non-Profit Organization
- Media & Entertainment
- Professional Services
- Consumer Goods
Work experience· 5 roles
Promoted into overnight Production Operations leadership within six months, managing 10+ direct reports across 12 to 20 active production stages and supporting up to 300 product captures per shift. After HR restructuring, I owned the shift leadership reporting line for Props Associates and Hand Models. Improved bedding capture turnaround 33% by redesigning the workflow to run prep and steaming in parallel with active capture. Built documentation, onboarding, and coaching standards from scratch to eliminate repeat questions and standardize how people are developed and evaluated. Owned staffing, scheduling, payroll coordination, conflict resolution, and cross-department coordination as the primary leadership contact for the shift.
Led end-to-end administrative operations including scheduling, invoicing, payment processing, and client communication. Built and maintained digital record systems for client schedules, service updates, and materials tracking. Increased social visibility 20% through branded local campaigns across social media and paid ads.
Coordinated installations and deliveries while triaging urgent service calls to protect schedule adherence. Built custom workflow systems including equipment logs, readiness checklists, and sales sheets to standardize daily operations. Increased social visibility 20% through branded local campaigns and ad sales.
Education
Certifications and awards
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