Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior E-commerce Operations Manager with 16 years of hands-on experience bridging technical digital architectures and online business operations. Specialized in acting as the technical link between e-commerce platforms (e.g., PrestaShop) and enterprise ERP/management systems. Proven expertise in large-scale data migration, complex catalog optimization, and operational localization to drive international sales expansion, particularly across the DACH market. Focused on integrations, troubleshooting, and end-to-end optimization of B2B/B2C store operations.…Senior E-commerce Operations Manager with 16 years of hands-on experience bridging technical digital architectures and online business operations. Specialized in acting as the technical link between e-commerce platforms (e.g., PrestaShop) and enterprise ERP/management systems. Proven expertise in large-scale data migration, complex catalog optimization, and operational localization to drive international sales expansion, particularly across the DACH market. Focused on integrations, troubleshooting, and end-to-end optimization of B2B/B2C store operations.

Theodore Beninga

eCommerce Developer, SEO Expert, Data Analyst, +2





Senior E-commerce Operations Manager with 16 years of hands-on experience bridging technical digital architectures and online business operations. Specialized in acting as the technical link between e-commerce platforms (e.g., PrestaShop) and enterprise ERP/management systems. Proven expertise in large-scale data migration, complex catalog optimization, and operational localization to drive international sales expansion, particularly across the DACH market. Focused on integrations, troubleshooting, and end-to-end optimization of B2B/B2C store operations.…Senior E-commerce Operations Manager with 16 years of hands-on experience bridging technical digital architectures and online business operations. Specialized in acting as the technical link between e-commerce platforms (e.g., PrestaShop) and enterprise ERP/management systems. Proven expertise in large-scale data migration, complex catalog optimization, and operational localization to drive international sales expansion, particularly across the DACH market. Focused on integrations, troubleshooting, and end-to-end optimization of B2B/B2C store operations.

Available to hire

Senior E-commerce Operations Manager with 16 years of hands-on experience bridging technical digital architectures and online business operations. Specialized in acting as the technical link between e-commerce platforms (e.g., PrestaShop) and enterprise ERP/management systems.

Proven expertise in large-scale data migration, complex catalog optimization, and operational localization to drive international sales expansion, particularly across the DACH market. Focused on integrations, troubleshooting, and end-to-end optimization of B2B/B2C store operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

Italian

Fluent

English

Advanced

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Senior E-commerce Operations Manager at Freelance / Independent Consultant

March 1, 2026 - Present

Technical and operational consulting for the management, optimization, and scaling of B2B/B2C online stores, with strong specialization in PrestaShop architectures. Includes data cleansing, complex product architecture structuring, SEO-oriented attribute mapping, and implementation of dynamic pricing rules for third-party client catalogs. Leads operational localization for international markets (DACH), including One Stop Shop (OSS) tax compliance setup, cross-border logistics configuration, and international workflow alignment. Acts as the sole technical focal point for troubleshooting integration issues across ERP systems, middleware connectors, and web-store frontends.

E-commerce & Amazon Data Analyst at Visionarfabrik (Freelance)

December 1, 2022 - December 1, 2025

Conducted competitive analysis, benchmarking, and data structuring for a German e-commerce business by analyzing Amazon (DE) listings via advanced spreadsheets. Extracted key listing attributes, technical specs, and customer feedback insights to support optimization decisions. Also authored SEO content and buying guides in German using keyword research briefs and HTML markup to improve structure and readability.

Translator & MTPE Specialist at Centific & Codaps srl (Freelance)

April 1, 2017 - March 1, 2023

Performed Machine Translation Post-Editing (MTPE) and linguistic localization projects from English and German into Italian for digital media, scripts, and technical documentation.

E-commerce & Operations Manager at Balloons World Store srl

February 1, 2008 - February 1, 2026

Led end-to-end technical and operational migration of the company e-commerce platform from legacy ERP to Quista and PrestaShop. Managed complete architecture for 16,000+ SKUs and 30,000 complex product variants while ensuring 100% data integrity. Supervised daily B2B e-commerce operations, including product catalog creation, taxonomy structuring, SKU encoding, customer profiling, and checkout workflow optimization. Directed technical graphics and digital UV printing department (Roland equipment), overseeing asset creation and promotional materials, including email marketing campaigns. Managed Tier-2 technical customer support and resolved complex issues related to account access, B2B order flows, and integration bottlenecks.