I'm a multidisciplinary creative director, designer, and brand strategist with 10+ years of experience shaping visual identities and integrated campaigns for hospitality, beverage, and lifestyle brands. I translate business objectives into cohesive brand experiences across retail, digital, packaging, and spatial touchpoints, with a hands-on, collaborative approach. I have deep expertise in the food and beverage world, delivering award-winning work that drives consumer engagement and brand growth. I thrive on cross-disciplinary collaboration with architects, photographers, copywriters, and marketing teams to deliver unified brand stories across all touchpoints.…

There There Co

PRO

I'm a multidisciplinary creative director, designer, and brand strategist with 10+ years of experience shaping visual identities and integrated campaigns for hospitality, beverage, and lifestyle brands. I translate business objectives into cohesive brand experiences across retail, digital, packaging, and spatial touchpoints, with a hands-on, collaborative approach. I have deep expertise in the food and beverage world, delivering award-winning work that drives consumer engagement and brand growth. I thrive on cross-disciplinary collaboration with architects, photographers, copywriters, and marketing teams to deliver unified brand stories across all touchpoints.…

Available to hire

I’m a multidisciplinary creative director, designer, and brand strategist with 10+ years of experience shaping visual identities and integrated campaigns for hospitality, beverage, and lifestyle brands. I translate business objectives into cohesive brand experiences across retail, digital, packaging, and spatial touchpoints, with a hands-on, collaborative approach.

I have deep expertise in the food and beverage world, delivering award-winning work that drives consumer engagement and brand growth. I thrive on cross-disciplinary collaboration with architects, photographers, copywriters, and marketing teams to deliver unified brand stories across all touchpoints.

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Language

English
Fluent

Work Experience

Founder & Creative Director at There There Co.
January 1, 2020 - Present
Lead a design and brand strategy studio specializing in hospitality, beverage, and lifestyle clients, delivering end-to-end creative solutions from brand strategy through multichannel implementation. Develop comprehensive brand systems — logos, color palettes, typographic hierarchies, and brand guidelines — ensuring consistent, scalable application across all consumer touchpoints. Direct integrated creative for new brand launches and rebrands, aligning visual strategy with client business goals and target audience insights. Manage multi-disciplinary collaborations with architects, photographers, copywriters, and marketing teams to deliver unified brand experiences. Oversee creative timelines and lean project budgets, delivering high-quality work across print, digital, packaging, and environmental design. Selected Clients: Brucato Amaro, Singani 63, Pal's Restaurant.
Creative Director at BVHospitality / The Bon Vivants
January 1, 2013 - January 1, 2020
Led brand development and creative execution for an acclaimed multi-concept hospitality group, overseeing all design output across venues, events, and CPG activations. Directed visual identities, menus, signage, packaging, and digital assets across multiple award-winning concepts, maintaining brand voice and consistency across all channels. Developed and managed integrated campaigns for event marketing, trade activations, and promotional programs, driving consumer engagement and earned media. Led art direction for editorial, photography, and experiential brand moments. Managed relationships with external agencies, freelancers, and cross-functional partners to deliver on brand and business priorities. Creative work recognized by the James Beard Foundation and World's 50 Best Bars for excellence in brand storytelling and hospitality design.

Education

BA in English at Colorado College
January 11, 2030 - April 29, 2026
High School Diploma at Phillips Exeter Academy
September 5, 1994 - May 17, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Consumer Goods, Retail, Professional Services, Media & Entertainment
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