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I’m Brooke, a Social Media Specialist with experience shaping social media strategy and audience-first digital content across Australia’s government and international humanitarian sectors. I translate complex issues into clear, engaging stories—whether that’s supporting fundraising and advocacy work or strengthening public diplomacy through social-first campaigns. I’ve managed high-performing channel operations, coordinated integrated communications across stakeholders, and led content delivery and performance reporting using tools like Meltwater, Google Analytics, Vista Social, and Power BI. From crisis and consular communications to reputation and issues monitoring, I bring a calm, strategic approach to delivering accurate messaging in fast-moving environments.…I’m Brooke, a Social Media Specialist with experience shaping social media strategy and audience-first digital content across Australia’s government and international humanitarian sectors. I translate complex issues into clear, engaging stories—whether that’s supporting fundraising and advocacy work or strengthening public diplomacy through social-first campaigns. I’ve managed high-performing channel operations, coordinated integrated communications across stakeholders, and led content delivery and performance reporting using tools like Meltwater, Google Analytics, Vista Social, and Power BI. From crisis and consular communications to reputation and issues monitoring, I bring a calm, strategic approach to delivering accurate messaging in fast-moving environments.

Brooke

Social Media Freelancer, Social Media Manager, Digital Marketer, +3

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I’m Brooke, a Social Media Specialist with experience shaping social media strategy and audience-first digital content across Australia’s government and international humanitarian sectors. I translate complex issues into clear, engaging stories—whether that’s supporting fundraising and advocacy work or strengthening public diplomacy through social-first campaigns. I’ve managed high-performing channel operations, coordinated integrated communications across stakeholders, and led content delivery and performance reporting using tools like Meltwater, Google Analytics, Vista Social, and Power BI. From crisis and consular communications to reputation and issues monitoring, I bring a calm, strategic approach to delivering accurate messaging in fast-moving environments.…I’m Brooke, a Social Media Specialist with experience shaping social media strategy and audience-first digital content across Australia’s government and international humanitarian sectors. I translate complex issues into clear, engaging stories—whether that’s supporting fundraising and advocacy work or strengthening public diplomacy through social-first campaigns. I’ve managed high-performing channel operations, coordinated integrated communications across stakeholders, and led content delivery and performance reporting using tools like Meltwater, Google Analytics, Vista Social, and Power BI. From crisis and consular communications to reputation and issues monitoring, I bring a calm, strategic approach to delivering accurate messaging in fast-moving environments.

Available to hire

I’m Brooke, a Social Media Specialist with experience shaping social media strategy and audience-first digital content across Australia’s government and international humanitarian sectors. I translate complex issues into clear, engaging stories—whether that’s supporting fundraising and advocacy work or strengthening public diplomacy through social-first campaigns.

I’ve managed high-performing channel operations, coordinated integrated communications across stakeholders, and led content delivery and performance reporting using tools like Meltwater, Google Analytics, Vista Social, and Power BI. From crisis and consular communications to reputation and issues monitoring, I bring a calm, strategic approach to delivering accurate messaging in fast-moving environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Intermediate

Work Experience

Digital Marketing Coordinator at Médecins Sans Frontières/Doctors Without Borders Australia

October 1, 2025 - Present

Independently manages social media channels across Australia and New Zealand (Facebook, Instagram, LinkedIn, YouTube), delivering content to support fundraising, advocacy, brand awareness, and audience engagement. Plans and operationalises high-quality digital campaigns with consistent messaging and timely delivery across multiple channels. Creates accessible, audience-focused stories that translate humanitarian and medical issues into compelling content. Analyses performance and insights using Meltwater and platform analytics to improve content strategy, collaborating with fundraising, advocacy, and communications teams for integrated campaigns and aligned objectives. Coordinates publishing schedules and internal stakeholder workflows to ensure frequent, engaging output.

Communications Officer at Department of Foreign Affairs and Trade (DFAT)

January 1, 2023 - October 1, 2025

Developed and delivered strategic communications, digital content, and public diplomacy campaigns at the Australian High Commission in India and the Australian Embassy in Indonesia. Produced speeches, media releases, social media assets, web content, and briefing materials for ministers, senior officials, and executives, tailoring messaging for domestic and international audiences. Coordinated crisis and consular communications during global emergencies, including the Israel-Gaza conflict and India-Pakistan escalation, ensuring timely, accurate information for Australians overseas under pressure. Provided communications advice to policy and program teams, supported reputation management through issues monitoring and proactive planning, and managed high-profile diplomatic events with government, industry, and community stakeholders. Used Power BI to analyse performance and audience insights to evaluate campaign effectiveness and inform future strategy.

Education

Bachelor of International Studies (with Distinction) & Bachelor of Media (Public Relations and Advertising) (with Distinction) at University of New South Wales

January 1, 2018 - January 1, 2022

Student Exchange Program at University of Navarre

January 1, 2020 - June 1, 2020