Hi, I'm Muthia Syafira, also known as Fira. I'm a Digital Marketing Executive and Virtual Assistant with over 3.5 years of hands-on experience in content creation, social media management, and website support for a premium beauty and education brand. My daily work includes planning and executing Instagram content (reels, carousels, and stories), designing visuals with Canva, writing engaging captions, managing community engagement, updating WordPress websites with Elementor, and handling client inquiries through WhatsApp and email. I’ve successfully helped grow brand visibility, drive traffic from Meta Ads, and convert leads into enrollments through consistent and aesthetic content.What makes me stand out is my combination of creative execution and strong organizational skills. I’m proactive, detail-oriented, and thrive in fast-paced environments with clear direction. I’m also a quick learner who adapts easily to new tools and processes. I’m passionate about creating beautiful, purposeful content that connects with audiences and delivers real results. Currently seeking remote opportunities in social media management, content creation, or web support where I can contribute consistently and grow together with the team. Looking forward to working with you!

Muthia Syafira Mawardha

Hi, I'm Muthia Syafira, also known as Fira. I'm a Digital Marketing Executive and Virtual Assistant with over 3.5 years of hands-on experience in content creation, social media management, and website support for a premium beauty and education brand. My daily work includes planning and executing Instagram content (reels, carousels, and stories), designing visuals with Canva, writing engaging captions, managing community engagement, updating WordPress websites with Elementor, and handling client inquiries through WhatsApp and email. I’ve successfully helped grow brand visibility, drive traffic from Meta Ads, and convert leads into enrollments through consistent and aesthetic content.What makes me stand out is my combination of creative execution and strong organizational skills. I’m proactive, detail-oriented, and thrive in fast-paced environments with clear direction. I’m also a quick learner who adapts easily to new tools and processes. I’m passionate about creating beautiful, purposeful content that connects with audiences and delivers real results. Currently seeking remote opportunities in social media management, content creation, or web support where I can contribute consistently and grow together with the team. Looking forward to working with you!

Available to hire

Hi, I’m Muthia Syafira, also known as Fira. I’m a Digital Marketing Executive and Virtual Assistant with over 3.5 years of hands-on experience in content creation, social media management, and website support for a premium beauty and education brand. My daily work includes planning and executing Instagram content (reels, carousels, and stories), designing visuals with Canva, writing engaging captions, managing community engagement, updating WordPress websites with Elementor, and handling client inquiries through WhatsApp and email. I’ve successfully helped grow brand visibility, drive traffic from Meta Ads, and convert leads into enrollments through consistent and aesthetic content.What makes me stand out is my combination of creative execution and strong organizational skills. I’m proactive, detail-oriented, and thrive in fast-paced environments with clear direction. I’m also a quick learner who adapts easily to new tools and processes. I’m passionate about creating beautiful, purposeful content that connects with audiences and delivers real results. Currently seeking remote opportunities in social media management, content creation, or web support where I can contribute consistently and grow together with the team. Looking forward to working with you!

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Language

Indonesian
Fluent
English
Advanced
Arabic
Intermediate
Korean
Beginner
Spanish; Castilian
Beginner

Work Experience

Digital Marketing Executive at JS Nail Supplies and Academy
July 1, 2022 - Present
Scaled Meta Ads campaigns (Facebook/Instagram) to a multi-million reach up to 3.2M+ per campaign with CPC Rp 1,071–1,331 and high link clicks, driving 85%+ of website traffic (53K+ sessions via GA4, Jan–Feb 2026). Created and optimized landing pages using Elementor/WordPress with persuasive copy, hero headlines, benefit-focused sections, testimonials, and direct WhatsApp CTAs for inquiries/bookings. Conducted target market analysis to inform ad angles and content strategy. Wrote ad copy, articles, and social content; coordinated with content creators; analyzed ad performance and lead data to improve traffic quality and enrollment conversions. Built and managed branding across JS Nail Supplies & Academy websites.
Sales Marketing at JS Nail Supplies and Academy
July 1, 2022 - Present
Presented salon training courses, packages, and products to B2B clients (online/offline), securing 50+ enrollments from across Indonesia. Maintained customer relationships, handled inquiries/transactions/invoices, and bridged consumer needs with services.
Marketing Associate at Movus Technologies Indonesia
October 1, 2021 - March 1, 2022
Supported marketing initiatives and administrative tasks (lead entry, coordination, documentation). Gained foundational skills in digital tools and team collaboration.
Sales & Marketing at JS Nail Supplies and Academy
July 1, 2022 - Present
Promoted salon training courses, packages, and products to B2B clients (online/offline), securing 50+ enrollments across Indonesia. Maintained customer relationships, handled inquiries/transactions/invoices, and bridged consumer needs with services.

Education

Bachelor in Communication Studies at Esa Unggul University
January 1, 2013 - January 1, 2017
Master in Business Communication Studies at Muhammadiyah Jakarta University
January 1, 2019 - April 1, 2022
Bachelor at Esa Unggul University
January 1, 2013 - January 1, 2017
Master at Muhammadiyah Jakarta University
January 1, 2019 - April 1, 2022
Bachelor at Esa Unggul University
January 1, 2013 - January 1, 2017
Master at Muhammadiyah Jakarta University
January 1, 2019 - April 1, 2022

Qualifications

SGB VA Certified Virtual Assistant
February 1, 2026 - February 28, 2026
Marketing In A Digital World
July 1, 2021 - February 28, 2026
The Fundamentals of Digital Marketing
July 1, 2021 - February 28, 2026
Social Media and Digital Marketing Fundamentals
August 1, 2021 - February 28, 2026
Introduction to Social Media Marketing
August 1, 2021 - February 28, 2026
Write Professional Email in English
August 1, 2021 - February 28, 2026
SGB VA Certified Virtual Assistant
February 1, 2026 - March 16, 2026
Marketing in A Digital World
July 1, 2021 - July 1, 2021
The Fundamentals of Digital Marketing
July 1, 2021 - July 1, 2021
Social Media and Digital Marketing Fundamentals
August 1, 2021 - August 1, 2021
Introduction to Social Media Marketing
August 1, 2021 - August 1, 2021
Write Professional Email in English
August 1, 2021 - August 1, 2021
SGB VA Certified Virtual Assistant
February 1, 2026 - March 26, 2026
Marketing In A Digital World
July 1, 2021 - March 26, 2026
The Fundamentals of Digital Marketing
July 1, 2021 - March 26, 2026
Social Media and Digital Marketing Fundamentals
August 1, 2021 - March 26, 2026
Introduction to Social Media Marketing
August 1, 2021 - March 26, 2026
Write Professional Email in English
August 1, 2021 - March 26, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet