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I’m Astou Thiam, a Paris-based copywriter and freelance writer who transforms ideas, emotions, and data into content that connects with people and strengthens brand positioning. I write brand storytelling pieces, SEO articles, interviews, and editorial content with both sensitivity and analytical rigor, whether I’m shaping a brand’s tone and editorial calendar or crafting long-form narratives that feel human.…I’m Astou Thiam, a Paris-based copywriter and freelance writer who transforms ideas, emotions, and data into content that connects with people and strengthens brand positioning. I write brand storytelling pieces, SEO articles, interviews, and editorial content with both sensitivity and analytical rigor, whether I’m shaping a brand’s tone and editorial calendar or crafting long-form narratives that feel human.

Astou Thiam

Copywriter, Writer, Brand Strategist, +4

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I’m Astou Thiam, a Paris-based copywriter and freelance writer who transforms ideas, emotions, and data into content that connects with people and strengthens brand positioning. I write brand storytelling pieces, SEO articles, interviews, and editorial content with both sensitivity and analytical rigor, whether I’m shaping a brand’s tone and editorial calendar or crafting long-form narratives that feel human.…I’m Astou Thiam, a Paris-based copywriter and freelance writer who transforms ideas, emotions, and data into content that connects with people and strengthens brand positioning. I write brand storytelling pieces, SEO articles, interviews, and editorial content with both sensitivity and analytical rigor, whether I’m shaping a brand’s tone and editorial calendar or crafting long-form narratives that feel human.

Available to hire

I’m Astou Thiam, a Paris-based copywriter and freelance writer who transforms ideas, emotions, and data into content that connects with people and strengthens brand positioning. I write brand storytelling pieces, SEO articles, interviews, and editorial content with both sensitivity and analytical rigor, whether I’m shaping a brand’s tone and editorial calendar or crafting long-form narratives that feel human.

Skills

Branding

Copywriting

Editorial Illustration

SEO Copywriting

WordPress

Experience Level

Branding

Expert

Copywriting

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Wolof

Fluent

French

Fluent

English

Advanced

Chinese

Beginner

Work Experience

Freelance Writer

January 1, 2024 - Present

Brand storytelling for a women's entrepreneurship project: define positioning, tone, tagline, build an editorial calendar, and write content. Manage article creation for the “Simplement Femme” wellness & femininity blog, contributing to a 7% monthly subscriber increase through consistent publishing. Conduct interviews with female entrepreneurs, including structuring, facilitation, and transcription. Write children’s book content (ages 3–8), and create short emotional social-media stories.

Webmaster & Writer at SimplementFemme.com

January 1, 2020 - January 1, 2021

Create and maintain a website, write and strategically structure narrative content for a women’s wellness & femininity audience, and support online publishing workflows through clear editorial organization.

Performance Manager at Toshiba, SP Brands, Delifrance

January 1, 2016 - December 31, 2023

Performed data and performance analysis to develop business recommendations. Built automated management tools, coordinated across departments, and trained users. Produced training materials to support adoption of tools and processes.

Planning Performance Manager at Toshiba, SP Brands, Delifrance

January 1, 2016 - January 1, 2024

Analyze data and performance to produce business recommendations and automate management tools. Coordinate across departments, train users, and create training materials to improve operational effectiveness. Bridge analytical insights with practical processes to support decision-making and execution.