Thies Westra

Founded and managed a leading media company specialising in performance-first content tailored for the leisure industry. Combined visionary leadership with hands-on creative expertise to craft captivating content that drove tangible business results for clients. Built the company’s reputation across the industry, partnering with over 25 reputable clients in the restaurant, bar, event, and hospitality sectors. Scaled operations, achieving 4 million average monthly video views, peaking at 50 million views in 2023, and growing the audience to 32,000 followers within the first year. Led the production and delivery of monthly video campaigns for clients, earning up to 2-3 million views per channel on average and significantly expanding their digital presence. Planned and executed innovative strategies to turn client businesses into viral sensations, improving market visibility and customer engagement. Managed the end-to-end production process, from concept development to final delivery, e

Founded and led a creative production agency specializing in videography, photography, art direction, and social media management, delivering seamless collaboration and fast turnarounds from concept to final delivery. Responsibilities included high-end videography, bold photography, cohesive art direction, and strategic social media storytelling for diverse clients, translating concepts into brand-aligned deliverables with measurable impact.

Content Management: Oversaw video editing of DJ clips from Awakenings ADE Week, ensuring swift and professional delivery to tight deadlines. Feedback & Team Management: Directed the video editing team and provided feedback to optimize workflows. Video Editing & Coloring: Adjusted and color-graded clips in DaVinci Resolve for high-quality visuals. Data Backup and Organization: Developed structured data storage workflows to prevent disk failures or data losses.