Founder, Digital Brand Manager, Designer at salami.org

Founded and manage an online apparel brand centered around nostalgia-driven clothing and novelty merchandise, generating more than $200,000 in gross profit through direct-to-consumer sales. Built and maintain an Instagram audience of more than 35,000 followers through organic content, brand positioning, and audience-focused marketing strategies. Create promotional content that drives customer interest, strengthens brand identity, and consistently converts social media reach into online store traffic and sales.

Digital Content Creator and Audience Strategist at salami.org

Built a combined audience of more than one million followers across TikTok and Instagram through original content creation and consistent audience engagement. Develop short-form content informed by platform performance, trend behavior, and audience interests to maximize visibility and organic reach. Demonstrate strong understanding of social media algorithms and content strategy by producing engaging content with consistent high-volume reach.

Senior Marketing Manager at KBGY 9 News

Lead marketing initiatives focused on increasing audience engagement and brand visibility across digital platforms. Develop and implement content strategies that expand reach, strengthen viewer engagement, and promote news programming. Analyze audience trends and digital performance metrics to optimize marketing campaigns and improve content distribution. Collaborate with media and production teams to coordinate promotional content and maintain consistent brand messaging.