I am a specialist in digital marketing and performance marketing with experience in campaign management and client projects. I have worked both operationally and in planning roles with SEM and as a digital planner. I specialise in digital campaigns, reporting, and analytics across multiple platforms. I am used to collaborating with internal and external partners in connection with digital activities. My working style is precise and structured, and I am committed to optimising results and driving digital growth.

Thomasine Barnekow

I am a specialist in digital marketing and performance marketing with experience in campaign management and client projects. I have worked both operationally and in planning roles with SEM and as a digital planner. I specialise in digital campaigns, reporting, and analytics across multiple platforms. I am used to collaborating with internal and external partners in connection with digital activities. My working style is precise and structured, and I am committed to optimising results and driving digital growth.

Available to hire

I am a specialist in digital marketing and performance marketing with experience in campaign management and client projects. I have worked both operationally and in planning roles with SEM and as a digital planner. I specialise in digital campaigns, reporting, and analytics across multiple platforms.

I am used to collaborating with internal and external partners in connection with digital activities. My working style is precise and structured, and I am committed to optimising results and driving digital growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

SEM Specialist & Digital Planner at Adon Media AB
January 1, 2023 - January 1, 2025
Responsible for client Google Ads and Bing accounts. Served as Digital Planner, developing and executing digital strategies. Managed campaign budgets and conducted ongoing analysis and reporting to support optimization and decision-making.
Performance Marketing Manager at Medicheck
January 1, 2021 - December 31, 2022
Oversaw Google Search, Microsoft Ads and Paid Social. Optimized campaigns for higher ROI and improved conversions. Managed budget, reporting and analytics to inform business decisions.
Ägare / Konsult at BrandDigit
January 1, 2017 - December 31, 2022
Developed and optimized clients' digital strategies and campaigns. Worked with SEM, Social Media, Display, YouTube and Analytics. Implemented bid strategies, ROI optimization and reporting. Collaborated with clients' sales, marketing and IT teams to drive digital growth. Experience with WordPress development and website management.
Digital Marketing Specialist & Online Sales Associate at Keybroker AB (f.d. Spray AB)
January 1, 2008 - December 31, 2016
Responsible for new business development and strategic client relationships. Managed and optimized digital campaigns across SEM, SEO, Social, Display and YouTube. Negotiated with C-level decision-makers and presented value-based solutions. Knowledge in digital advertising, analytics and campaign follow-up.

Education

Psykologi at Stockholms universitet
January 1, 1996 - December 31, 1997
Ekonomie kandidat at Lunds universitet
January 1, 1983 - December 31, 1986

Qualifications

IAB Certification (Excel & PowerPoint, Leadership)
January 1, 2023 - December 31, 2023
Google Ads Certification (Search)
January 1, 2010 - December 31, 2023
Google Analytics Certification
January 1, 2010 - December 31, 2023
Google Tag Manager Certification
January 1, 2010 - December 31, 2023
Google Shopping Certification
January 1, 2010 - December 31, 2023
Google Mobile Certification
January 1, 2010 - December 31, 2023
Programmatic Advertising Certification
January 1, 2010 - December 31, 2023
Coursera: Google Analytics Reports
January 11, 2030 - February 9, 2026
Coursera: Web Development (HTML, CSS, JavaScript)
January 11, 2030 - February 9, 2026
Coursera: What Is Social?
January 11, 2030 - February 9, 2026
Coursera: Strategically Building & Engaging Your Network
January 11, 2030 - February 9, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

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