Results-driven Social Media Manager with over 5 years of experience developing and executing impact-focused strategies for luxury brands. Proven ability to increase engagement and improve email performance through data-informed content and campaign management. Expert in content creation, SEO optimization, and cross-platform campaign execution using tools like Canva and AI, leveraging strategic storytelling and insights to elevate brand presence and drive growth for Twin e.

Sydney Thomas

Results-driven Social Media Manager with over 5 years of experience developing and executing impact-focused strategies for luxury brands. Proven ability to increase engagement and improve email performance through data-informed content and campaign management. Expert in content creation, SEO optimization, and cross-platform campaign execution using tools like Canva and AI, leveraging strategic storytelling and insights to elevate brand presence and drive growth for Twin e.

Available to hire

Results-driven Social Media Manager with over 5 years of experience developing and executing impact-focused strategies for luxury brands. Proven ability to increase engagement and improve email performance through data-informed content and campaign management.

Expert in content creation, SEO optimization, and cross-platform campaign execution using tools like Canva and AI, leveraging strategic storytelling and insights to elevate brand presence and drive growth for Twin e.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Work Experience

Social Media Manager at Chophouse on Broad Street
July 1, 2025 - Present
Conceptualized audience-interest-based content and engagement-driven posting plans using performance data to inform future strategy. Achieved a 7.9% increase in Facebook engagement over a 3-month period and boosted average email click-through rate by 4%.
Marketing Sales Manager & Merchandiser at Greyson Clothiers
February 1, 2024 - May 1, 2025
Orchestrated the Atlanta market launch, generating over $125K in revenue in the first year and establishing a top-tier sales leader position through strategic relationship-building. Developed and executed merchandising strategies informed by competitive and consumer data, resulting in a 25% revenue increase for new product launches.
Marketing Sales Manager & Merchandiser at Greys on Clothiers
February 1, 2024 - May 1, 2025
Orchestrated the Atlanta market launch, generating over $125K in revenue within the first year and establishing a top-tier sales leader position through strategic relationship-building. Developed and executed merchandising strategies informed by competitive and consumer data, resulting in a 25% revenue increase for new product launches.
Digital Marketing Sales Manager at Pay Hawk
March 1, 2021 - November 1, 2022
Directed full website redesign by researching high-performing WordPress sites, identifying opportunities to enhance the customer journey, and coordinating outsourced development to improve the digital marketing strategy. Implemented customer acquisition campaigns focused on rate savings, combining value messaging with a Braves ticket giveaway to increase engagement by 42% and consistently generate new customer interest.
Founder/Strategist at Your Pet Assistant
January 1, 2020 - Present
Scaled a premium, behavior-focused pet concierge brand by targeting high-net-worth clients in Sandy Springs and Dunwoody. Optimized web SEO and content strategy to attract estate managers and household owners, integrating educational resources to drive lead generation.

Education

B.S. - Business and Marketing at University of Phoenix
June 1, 2016 - March 1, 2019
B.S. - Business and Marketing at University of Phoenix
June 1, 2016 - March 1, 2019
B.S. - Business and Marketing at University of Phoenix
June 1, 2016 - March 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Real Estate & Construction, Professional Services, Education