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As an experienced Online Marketing Expert with over 12 years of professional experience, I support companies in efficiently building their digital presence and taking performance campaigns to the next level. My focus is on developing and implementing innovative strategies that deliver measurable results through strong analytical skills and creative problem-solving. Most recently, as Team Lead Online Marketing at a market-leading e-commerce company (Detlev Louis Motorrad), I led a team of 6 employees. In this role, I was responsible for more than 20 accounts in Google and Bing Ads for a total of 14 international online shops. Core Competencies & Areas of Focus: Performance Marketing (SEA & Social Ads): Professional management of Google Ads, Bing Ads, and Social Ads (Meta, TikTok, YouTube) to scale sales and leads. Strategic E-Commerce Development: Sound experience in developing holistic e-commerce strategies as well as implementing PIM and MAM systems. Analysis & Web Analytics: Data-driven optimization using Google Analytics, Looker Studio, Google Tag Manager, and Quantum Metric. SEO & Visibility: Holistic search engine optimization using tools such as GSC, Sistrix, and Semrush. Project Management: Experienced in leading complex online shop projects using Jira, Confluence, and MS Planner. Tech Stack & Tools: SEA: Google Ads, Bing Ads, Microsoft Advertising, Google Tag Manager (GTM) SEO: Google Search Console (GSC), Sistrix, Semrush Social Ads: Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube Advertising Analytics: Google Analytics 4 (GA4), Looker Studio, Quantum Metric, etracker Management: Jira, Confluence, MS Planner, E-commerce Board experience Qualifications: Certified Online Marketing Manager (IHK) Many years of experience in team leadership and people management Expert in building performance marketing departments…As an experienced Online Marketing Expert with over 12 years of professional experience, I support companies in efficiently building their digital presence and taking performance campaigns to the next level. My focus is on developing and implementing innovative strategies that deliver measurable results through strong analytical skills and creative problem-solving. Most recently, as Team Lead Online Marketing at a market-leading e-commerce company (Detlev Louis Motorrad), I led a team of 6 employees. In this role, I was responsible for more than 20 accounts in Google and Bing Ads for a total of 14 international online shops. Core Competencies & Areas of Focus: Performance Marketing (SEA & Social Ads): Professional management of Google Ads, Bing Ads, and Social Ads (Meta, TikTok, YouTube) to scale sales and leads. Strategic E-Commerce Development: Sound experience in developing holistic e-commerce strategies as well as implementing PIM and MAM systems. Analysis & Web Analytics: Data-driven optimization using Google Analytics, Looker Studio, Google Tag Manager, and Quantum Metric. SEO & Visibility: Holistic search engine optimization using tools such as GSC, Sistrix, and Semrush. Project Management: Experienced in leading complex online shop projects using Jira, Confluence, and MS Planner. Tech Stack & Tools: SEA: Google Ads, Bing Ads, Microsoft Advertising, Google Tag Manager (GTM) SEO: Google Search Console (GSC), Sistrix, Semrush Social Ads: Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube Advertising Analytics: Google Analytics 4 (GA4), Looker Studio, Quantum Metric, etracker Management: Jira, Confluence, MS Planner, E-commerce Board experience Qualifications: Certified Online Marketing Manager (IHK) Many years of experience in team leadership and people management Expert in building performance marketing departments

Thore Westphal

Marketing Strategist, Digital Marketer, Growth Marketer, +7

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As an experienced Online Marketing Expert with over 12 years of professional experience, I support companies in efficiently building their digital presence and taking performance campaigns to the next level. My focus is on developing and implementing innovative strategies that deliver measurable results through strong analytical skills and creative problem-solving. Most recently, as Team Lead Online Marketing at a market-leading e-commerce company (Detlev Louis Motorrad), I led a team of 6 employees. In this role, I was responsible for more than 20 accounts in Google and Bing Ads for a total of 14 international online shops. Core Competencies & Areas of Focus: Performance Marketing (SEA & Social Ads): Professional management of Google Ads, Bing Ads, and Social Ads (Meta, TikTok, YouTube) to scale sales and leads. Strategic E-Commerce Development: Sound experience in developing holistic e-commerce strategies as well as implementing PIM and MAM systems. Analysis & Web Analytics: Data-driven optimization using Google Analytics, Looker Studio, Google Tag Manager, and Quantum Metric. SEO & Visibility: Holistic search engine optimization using tools such as GSC, Sistrix, and Semrush. Project Management: Experienced in leading complex online shop projects using Jira, Confluence, and MS Planner. Tech Stack & Tools: SEA: Google Ads, Bing Ads, Microsoft Advertising, Google Tag Manager (GTM) SEO: Google Search Console (GSC), Sistrix, Semrush Social Ads: Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube Advertising Analytics: Google Analytics 4 (GA4), Looker Studio, Quantum Metric, etracker Management: Jira, Confluence, MS Planner, E-commerce Board experience Qualifications: Certified Online Marketing Manager (IHK) Many years of experience in team leadership and people management Expert in building performance marketing departments…As an experienced Online Marketing Expert with over 12 years of professional experience, I support companies in efficiently building their digital presence and taking performance campaigns to the next level. My focus is on developing and implementing innovative strategies that deliver measurable results through strong analytical skills and creative problem-solving. Most recently, as Team Lead Online Marketing at a market-leading e-commerce company (Detlev Louis Motorrad), I led a team of 6 employees. In this role, I was responsible for more than 20 accounts in Google and Bing Ads for a total of 14 international online shops. Core Competencies & Areas of Focus: Performance Marketing (SEA & Social Ads): Professional management of Google Ads, Bing Ads, and Social Ads (Meta, TikTok, YouTube) to scale sales and leads. Strategic E-Commerce Development: Sound experience in developing holistic e-commerce strategies as well as implementing PIM and MAM systems. Analysis & Web Analytics: Data-driven optimization using Google Analytics, Looker Studio, Google Tag Manager, and Quantum Metric. SEO & Visibility: Holistic search engine optimization using tools such as GSC, Sistrix, and Semrush. Project Management: Experienced in leading complex online shop projects using Jira, Confluence, and MS Planner. Tech Stack & Tools: SEA: Google Ads, Bing Ads, Microsoft Advertising, Google Tag Manager (GTM) SEO: Google Search Console (GSC), Sistrix, Semrush Social Ads: Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube Advertising Analytics: Google Analytics 4 (GA4), Looker Studio, Quantum Metric, etracker Management: Jira, Confluence, MS Planner, E-commerce Board experience Qualifications: Certified Online Marketing Manager (IHK) Many years of experience in team leadership and people management Expert in building performance marketing departments

Available to hire

As an experienced Online Marketing Expert with over 12 years of professional experience, I support companies in efficiently building their digital presence and taking performance campaigns to the next level. My focus is on developing and implementing innovative strategies that deliver measurable results through strong analytical skills and creative problem-solving.

Most recently, as Team Lead Online Marketing at a market-leading e-commerce company (Detlev Louis Motorrad), I led a team of 6 employees. In this role, I was responsible for more than 20 accounts in Google and Bing Ads for a total of 14 international online shops.

Core Competencies & Areas of Focus:
Performance Marketing (SEA & Social Ads): Professional management of Google Ads, Bing Ads, and Social Ads (Meta, TikTok, YouTube) to scale sales and leads.

Strategic E-Commerce Development: Sound experience in developing holistic e-commerce strategies as well as implementing PIM and MAM systems.

Analysis & Web Analytics: Data-driven optimization using Google Analytics, Looker Studio, Google Tag Manager, and Quantum Metric.

SEO & Visibility: Holistic search engine optimization using tools such as GSC, Sistrix, and Semrush.

Project Management: Experienced in leading complex online shop projects using Jira, Confluence, and MS Planner.

Tech Stack & Tools:
SEA: Google Ads, Bing Ads, Microsoft Advertising, Google Tag Manager (GTM)

SEO: Google Search Console (GSC), Sistrix, Semrush

Social Ads: Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube Advertising

Analytics: Google Analytics 4 (GA4), Looker Studio, Quantum Metric, etracker

Management: Jira, Confluence, MS Planner, E-commerce Board experience

Qualifications:
Certified Online Marketing Manager (IHK)

Many years of experience in team leadership and people management

Expert in building performance marketing departments

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Intermediate

Work Experience

Online Marketing Manager at Detlev Louis Motorrad

January 1, 2014 - January 1, 2019

Leitung und Koordination des Online Marketing Teams (6 Mitarbeitende); Betreuung von 2 Onlineshops; Social Ads Analyse aller Kampagnen; Kampagne- und Shop-Projekte; Aufbau und Optimierung der Online-Marketing-Strategie.

Online Marketing Manager at TW Marketing

April 1, 2026 - Present

With over 12 years of experience (including as Team Lead at Detlev Louis), I take your campaigns to the next level. Here is what I offer: Performance Marketing: Scaling via SEA (Google/Bing) & Social Ads (Meta, TikTok). Strategy & SEO: Holistic e-commerce concepts and maximizing visibility. Data & Tech: Tracking setups (GA4, GTM).