As an experienced Online Marketing Expert with over 12 years of professional experience, I support companies in efficiently building their digital presence and taking performance campaigns to the next level. My focus is on developing and implementing innovative strategies that deliver measurable results through strong analytical skills and creative problem-solving. Most recently, as Team Lead Online Marketing at a market-leading e-commerce company (Detlev Louis Motorrad), I led a team of 6 employees. In this role, I was responsible for more than 20 accounts in Google and Bing Ads for a total of 14 international online shops. Core Competencies & Areas of Focus: Performance Marketing (SEA & Social Ads): Professional management of Google Ads, Bing Ads, and Social Ads (Meta, TikTok, YouTube) to scale sales and leads. Strategic E-Commerce Development: Sound experience in developing holistic e-commerce strategies as well as implementing PIM and MAM systems. Analysis & Web Analytics: Data-driven optimization using Google Analytics, Looker Studio, Google Tag Manager, and Quantum Metric. SEO & Visibility: Holistic search engine optimization using tools such as GSC, Sistrix, and Semrush. Project Management: Experienced in leading complex online shop projects using Jira, Confluence, and MS Planner. Tech Stack & Tools: SEA: Google Ads, Bing Ads, Microsoft Advertising, Google Tag Manager (GTM) SEO: Google Search Console (GSC), Sistrix, Semrush Social Ads: Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube Advertising Analytics: Google Analytics 4 (GA4), Looker Studio, Quantum Metric, etracker Management: Jira, Confluence, MS Planner, E-commerce Board experience Qualifications: Certified Online Marketing Manager (IHK) Many years of experience in team leadership and people management Expert in building performance marketing departments

Thore Westphal

As an experienced Online Marketing Expert with over 12 years of professional experience, I support companies in efficiently building their digital presence and taking performance campaigns to the next level. My focus is on developing and implementing innovative strategies that deliver measurable results through strong analytical skills and creative problem-solving. Most recently, as Team Lead Online Marketing at a market-leading e-commerce company (Detlev Louis Motorrad), I led a team of 6 employees. In this role, I was responsible for more than 20 accounts in Google and Bing Ads for a total of 14 international online shops. Core Competencies & Areas of Focus: Performance Marketing (SEA & Social Ads): Professional management of Google Ads, Bing Ads, and Social Ads (Meta, TikTok, YouTube) to scale sales and leads. Strategic E-Commerce Development: Sound experience in developing holistic e-commerce strategies as well as implementing PIM and MAM systems. Analysis & Web Analytics: Data-driven optimization using Google Analytics, Looker Studio, Google Tag Manager, and Quantum Metric. SEO & Visibility: Holistic search engine optimization using tools such as GSC, Sistrix, and Semrush. Project Management: Experienced in leading complex online shop projects using Jira, Confluence, and MS Planner. Tech Stack & Tools: SEA: Google Ads, Bing Ads, Microsoft Advertising, Google Tag Manager (GTM) SEO: Google Search Console (GSC), Sistrix, Semrush Social Ads: Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube Advertising Analytics: Google Analytics 4 (GA4), Looker Studio, Quantum Metric, etracker Management: Jira, Confluence, MS Planner, E-commerce Board experience Qualifications: Certified Online Marketing Manager (IHK) Many years of experience in team leadership and people management Expert in building performance marketing departments

Available to hire

As an experienced Online Marketing Expert with over 12 years of professional experience, I support companies in efficiently building their digital presence and taking performance campaigns to the next level. My focus is on developing and implementing innovative strategies that deliver measurable results through strong analytical skills and creative problem-solving.

Most recently, as Team Lead Online Marketing at a market-leading e-commerce company (Detlev Louis Motorrad), I led a team of 6 employees. In this role, I was responsible for more than 20 accounts in Google and Bing Ads for a total of 14 international online shops.

Core Competencies & Areas of Focus:
Performance Marketing (SEA & Social Ads): Professional management of Google Ads, Bing Ads, and Social Ads (Meta, TikTok, YouTube) to scale sales and leads.

Strategic E-Commerce Development: Sound experience in developing holistic e-commerce strategies as well as implementing PIM and MAM systems.

Analysis & Web Analytics: Data-driven optimization using Google Analytics, Looker Studio, Google Tag Manager, and Quantum Metric.

SEO & Visibility: Holistic search engine optimization using tools such as GSC, Sistrix, and Semrush.

Project Management: Experienced in leading complex online shop projects using Jira, Confluence, and MS Planner.

Tech Stack & Tools:
SEA: Google Ads, Bing Ads, Microsoft Advertising, Google Tag Manager (GTM)

SEO: Google Search Console (GSC), Sistrix, Semrush

Social Ads: Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube Advertising

Analytics: Google Analytics 4 (GA4), Looker Studio, Quantum Metric, etracker

Management: Jira, Confluence, MS Planner, E-commerce Board experience

Qualifications:
Certified Online Marketing Manager (IHK)

Many years of experience in team leadership and people management

Expert in building performance marketing departments

See more

Experience Level

Expert
Intermediate
Intermediate

Language

German
Fluent
English
Intermediate

Work Experience

Online Marketing Manager at Detlev Louis Motorrad
January 1, 2014 - January 1, 2019
Leitung und Koordination des Online Marketing Teams (6 Mitarbeitende); Betreuung von 2 Onlineshops; Social Ads Analyse aller Kampagnen; Kampagne- und Shop-Projekte; Aufbau und Optimierung der Online-Marketing-Strategie.
Online Marketing Manager at TW Marketing
April 1, 2026 - Present
With over 12 years of experience (including as Team Lead at Detlev Louis), I take your campaigns to the next level. Here is what I offer: Performance Marketing: Scaling via SEA (Google/Bing) & Social Ads (Meta, TikTok). Strategy & SEO: Holistic e-commerce concepts and maximizing visibility. Data & Tech: Tracking setups (GA4, GTM).

Education

Degree Online Marketing Manager at IHK Koblenz
January 1, 2014 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Other